Do it for the Vine: Vine Stars' Interactions on Twitter

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<ul><li><p>In collaboration with:A Social Insights Report from:</p><p>Do it for theTop Vine Stars and their </p><p>interactions on Twitter</p></li><li><p>Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation.</p><p>Since then, Vine has grown to 40 Million users, watching Vines loop more than 1.5 Billion times daily ranging from music and comedy to sports, stop motion art and anything else you could imagine in between.</p><p>The growth of social influencers, and their youthful audience has also helped fuel Vines continued development. In Mary Meekers recent Internet Trends report, 30% of Youth aged 12-24 reported using Vine.</p><p>The quick sharing and bite-sized videos are still hilarious, and the top Viners who kicked off the platform with such life are being replaced by a new wave of Viners vying to be the next star.</p><p>With that in mind, Delmondo has collaborated with Leadtail to take a close look at Vine Influencers who are leveraging this amazing platform to create brilliant content. </p><p>What can you learn from the social insights weve discovered? </p><p>Read on and find out </p><p>A Six-Second Revolution.</p><p>[2] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p><p>Nick CiceroCEO and Founder, Delmondo</p><p>@nickcicero</p><p>Carter HostelleyCEO, Leadtail</p><p>@carterhostelley</p></li><li><p>94Data Set At a Glance</p><p>[3] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p><p>Delmondo and Leadtail identified </p><p>We then analyzed</p><p>creators on Vine</p><p>83,586 </p><p>26public tweets published </p><p>by creators Jan. 1st - Apr. 27th 2015</p><p>Of the 94 top Vine creators</p><p>have posted a tweet using #ad in 2015</p><p>7513,000</p><p>different hashtags used</p><p>Links shared by these creators during this time</p><p>More than</p><p>More than</p></li><li><p>0%</p><p>23%</p><p>45%</p><p>68%</p><p>90%</p><p>Vine</p><p>YouT</p><p>ube</p><p>Instag</p><p>ramTw</p><p>itter</p><p>Apple</p><p> iTun</p><p>es</p><p>Face</p><p>book</p><p>Peris</p><p>cope</p><p>Soun</p><p>dclou</p><p>dSh</p><p>ots</p><p>YouN</p><p>ow</p><p>Buzzf</p><p>eed</p><p>Smart</p><p>url.it</p><p>GoFu</p><p>ndMe MT</p><p>VVE</p><p>VO</p><p>10%10%14%15%</p><p>17%17%21%</p><p>24%28%29%</p><p>48%</p><p>64%</p><p>76%</p><p>89%90%</p><p>Which Sites/Platforms are Vine Influencers Sharing Content From?</p><p>% of Top Vine creators that shared links from this domain to Twitter during the study period. Source: Leadtail</p><p>[4] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p></li><li><p>Top Creators Reinforce Each Others Status</p><p>KingB</p><p>ach</p><p>chris</p><p>tiand</p><p>Nash</p><p>grier</p><p>Loga</p><p>nPau</p><p>l</p><p>JackJ</p><p>ackJo</p><p>hnso</p><p>n</p><p>curtis</p><p>lepore</p><p>marcu</p><p>sjohn</p><p>s</p><p>jackg</p><p>ilinsky</p><p>TheM</p><p>attEs</p><p>pinos</p><p>a</p><p>came</p><p>ronda</p><p>llas</p><p>Shaw</p><p>nMen</p><p>des</p><p>john</p><p>allica</p><p>tttx</p><p>0% 10% 20% 30% 40%</p><p>18%</p><p>18%</p><p>21%</p><p>22%</p><p>22%</p><p>22%</p><p>23%</p><p>23%</p><p>23%</p><p>23%</p><p>29%</p><p>29%</p><p>39%</p><p>% Mentioned by other Top Viners</p><p>Viners Support Their Own</p><p>% of Top Vine creators who mentioned the listed user on Twitter during the study period. Source: Leadtail</p><p>[5] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p></li><li><p>1. @KingBach2. @Nashgrier3. @christiand4. @curtislepore5. @JackJackJohnson6. @LoganPaul7. @TheMattEspinosa8. @camerondallas9. @jackgilinsky10. @marcusjohns11. @allicatttx12. @john13. @ShawnMendes14. @AndreaRussett15. @TheGabbieShow16. @HayesGrier17. @lelepons</p><p>18. @AlxJames1019. @AmandaCerny20. @BrandonRayBowen21. @carterreynolds22. @ericvdunn23. @JCyrusMusic24. @Klarity_25. @MrLegenDarius26. @PageKennedy27. @rudymancuso28. @_LandonMoss29. @bryanteslava30. @Cody31. @MelvinGregg32. @taylorcaniff33. @Alphacat34. @BJCalvillo</p><p>35. @ImJakePaul36. @RyDoon37. @tyleroakley38.@chrismelberger39.@IGGYAZALEA40.@ImNotScottySire41.@jeromejarre42.@robbyjayala43.@WellieBoyce44.@_omargHonim45.@AaronCarpenter46.@annaclendening47.@anwar_wj48.@DeStorm49.@directorwuzgood50.@garyrojas</p><p>Top 50 Vine Stars Most Mentioned by Other Top Vine Stars on Twitter</p><p>[6] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p><p>Twitter Accounts mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail</p></li><li><p>Twitter Accounts Most Mentioned by Top Vine Stars</p><p>[7] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p><p>Twitter Accounts mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail</p><p>1. @YouTube2. @vine3. @PlaylistLive4. @shots5. @CocaCola6. @MTV7. @Budweiser8. @periscopeco</p><p>9. @Snapchat10. @twitter11. @YouNow12.@BuzzFeed13.@McDonalds14.@ComedyCentral15.@HP</p><p>1.@justinbieber2.@ArianaGrande3.@Drake4.@JCyrusMusic5.@Alphacat</p><p>6.@IGGYAZALEA7.@edsheeran8.@kanyewest9.@katyperry10.@onedirection</p><p>Brands Musicians</p></li><li><p>1. #TBT2. #ad3. #Periscope4. #sp5. #GRAMMYs6. #wcw7. #blessed8. #PlaylistLIVE9. #mcm10.#SuperBowl11.#Vine12.#BieberRoast13.#remake14.#Oscars15.#thedress16.#BestBuds17.#MakeItHappy</p><p>18.#relatable19.#goals20.#np21.#throwback22.#KCA23.#youtube24.#Snapchat25.#wce26.#BendTheRules27.#VineStar28.#SheBadToNumberOne29.#CantWait30.#BellLetsTalk31.#LA32.#SXSW33.#tb34.#SoundCloud</p><p>35.#rt36.#Coachella201537.#VoteFifthHarmony38.#Unfriended39.#coachella40.#love41.#vinecomedian42.#JeSuisCharlie43.#RelationshipGoals44.#valentinesday45.#NYC46.#RoastOfCarterReynolds47.#Digitour201548.#NashsNewVideo49.#LeftSwipeDat50.#Respect</p><p>Top 50 Hashtags Most Mentioned by Top Vine Stars on Twitter</p><p>[8] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p><p>Hashtags mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail</p></li><li><p>1. #TBT2. #ad3. #Periscope4. #sp5. #GRAMMYs6. #wcw7. #blessed8. #PlaylistLIVE9. #mcm10.#SuperBowl11.#Vine12.#BieberRoast13.#remake14.#Oscars15.#thedress16.#BestBuds17.#MakeItHappy</p><p>18.#relatable19.#goals20.#np21.#throwback22.#KCA23.#youtube24.#Snapchat25.#wce26.#BendTheRules27.#VineStar28.#SheBadToNumberOne29.#CantWait30.#BellLetsTalk31.#LA32.#SXSW33.#tb34.#SoundCloud</p><p>35.#rt36.#Coachella201537.#VoteFifthHarmony38.#Unfriended39.#coachella40.#love41.#vinecomedian42.#JeSuisCharlie43.#RelationshipGoals44.#valentinesday45.#NYC46.#RoastOfCarterReynolds47.#Digitour201548.#NashsNewVideo49.#LeftSwipeDat50.#Respect</p><p>Disclosure Brand Campaign HashtagsHashtags mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail</p><p>Top 50 Hashtags Most Mentioned by Top Vine Stars on Twitter</p><p>[9] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p></li><li><p>The Best Viners Diversify Audience</p><p>11.6 MillionVine Followers</p><p>4.53 MillionTwitter </p><p>Followers</p><p>7.4 MillionVine Followers</p><p>4.66 MillionTwitter </p><p>Followers</p><p>5.5 MillionVine </p><p>Followers</p><p>2.14 MillionTwitter Followers</p><p>7.5 MillionInstagramFollowers</p><p>6.2 Million InstagramFollowers</p><p>410kInstagram Followers</p><p>Jack and Jack</p><p>Cameron DallasNash Grier</p><p>[10] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p></li><li><p>Three Tips for Tapping Into the Power Vine Stars</p><p>1. Use multiple influencers to tell your stories to multiple audiences</p><p>There has been a rise of collaboration between top Viners for great content. </p><p>With multiple supporting actors, each Viner takes turns starring in each others videos to tell stories which they then Revine across multiple audiences.</p><p>Instead of working with just one influencer, try working with multiple to create a network effect and dominate the feeds of likeminded Vine accounts during your campaign.</p><p>2. Use Vine Stars to create better branded content for Twitter Ads</p><p>Most Vine users also have a Twitter account, making tapping into this network of creators for Twitter Ads a perfect way to pair interesting content and targeted audiences. </p><p>Every brand out there is looking for new and interesting ways to target users on Twitter. Why not tap into an influencers network of fans and collaborators to create content for your next Twitter ad instead of repurposing the same TV spot?</p><p>3. Take them off Vine</p><p>People consume different messages in different ways. </p><p>Instead of trying to tap into their primary audience on Vine again and again (often competing with other brands), look to an influencers other platforms to build campaigns around. </p><p>Many have created a persona far beyond just Vine, and using channels like YouTube, Instagram, Facebook Video, Twitter, Snapchat and now even on streaming platforms like Periscope and Meerkat.</p><p>[11] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p></li><li><p>ConclusionWith the recent announcement of autoplay video on Twitter, including Vines, its clear there are only going to be new ways to innovate and tell stories around six-second snippets.</p><p>Its truly a unique channel for your brand to create content that gets your message in front of new audiences told in new interesting ways. </p><p>There has never been a better time to be a creator today, and marketers can use the talents of these social influencers to tap into the highly engaged audiences they can bring to branded content.</p><p>We created this report to provide you with social media insights to help you make more informed decisions about to reach, engage, and influence Viners to want to reach out and start working with you.</p><p>And since the topics, content sources and influencers are constantly changing so, too are the social media insights.</p><p>Sign up to receive new social insights reports, studies and blog posts at leadtail.com and delmondo.co</p><p>[12] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p><p>http://leadtail.comhttp://delmondo.co</p></li><li><p>About Delmondo</p><p>Delmondo, LLC is a marketplace of highly influential, engaged, and motivated creators ready to develop immersive custom content at scale for targeted audiences. </p><p>Creators register for the platform, which allows them to be found and discovered by brands. Brands and creators can negotiate simple, fair and transparent agreements for content production that forms our easy contract formation, and track consumption of influencer branded content, performance of campaigns, and mine rich audience data about creators and their fans.</p><p>Our clients include Priceline, 20th Century Fox, JBL, and more.</p><p>Interested in learning more about Delmondos Influencer Marketing Services? Visit http://www.delmondo.co or email nick@delmondo.co</p><p>@delmondoNY </p><p>@delmondonY</p><p>[13] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p><p>http://www.delmondo.co/try-itmailto:nick@delmondo.cohttp://www.twitter.com/delmondonyhttp://LinkedIn.com/company/Leadtail</p></li><li><p>About Leadtail</p><p>Leadtail came about from our desire to help marketing executives tap into the power of social media to get closer to target buyers and radically improve their marketing strategies.</p><p>We work with innovative companies to create social media strategies and leverage social insights research. Our team has developed and implemented programs for leading business brands and venture backed startups including: WageWorks, Trend Micro, Adaptive Insights, Robert Half, Hoovers, and NetBase.</p><p>We also publish social insights reports about different decision maker groups such as digital marketers, HR executives, sales leaders and CFOs. These reports have been referenced in major publications including: The Wall St. Journal, Business Insider, Forbes, Huffington Post, Adweek, and MarketingProfs.</p><p>Interested in collaborating on a future social insights report? Email us: hello@leadtail.com </p><p>@Leadtail </p><p>LinkedIn.com/company/Leadtail</p><p>[14] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo</p><p>mailto:hello@leadtail.comhttp://www.twitter.comhttp://LinkedIn.com/company/Leadtail</p></li><li><p>In collaboration with:A Social Insights Report from:</p><p>Do it for theTop Vine Stars and their </p><p>interactions on Twitter</p></li></ul>

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