wordcamp: repurposing content workshop
TRANSCRIPT
REPURPOSING CONTENT
Better LeadGeneration
IncreaseAuthority
ReinforceMessage
Be Seen OnNew Platforms
Improve YourSite's SEO
Reach NewAudiences
re ·pur ·poserēˈpə rpəs/
verb
to adapt for use for a completely new purpose
Salma Jafri, blogger &marketerPROMOTE MORE
CREATE LESS
SearchEngineWatch.com
REPURPOSING CONTENT
Reach New Audiences
Reach New AudiencesImprove Your SEO
Reach New AudiencesImprove Your SEOIncrease Your Authority
Reach New AudiencesImprove Your SEOIncrease Your AuthorityReinforce Your Message
Which of My PostsShould I Repurpose?
Which of My PostsShould I Repurpose?
They're evergreen.
Which of My PostsShould I Repurpose?
They're evergreen.They're popular.
Google AnalyticsDashboard for WP
Which of My PostsShould I Repurpose?
They're evergreen.They're popular.They're high-quality.
7 Ways to Repurpose1. Turn a Blog Post Into a Series.
7 Ways to Repurpose1. Turn a Blog Post Into a Series.
Great for List Posts"5 Tips to Use Twitter For Business" Tip #1 = One Blog Post Tip #2 = Another Post, etc.
Just add a little more content & new images!
7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.
7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.
Kindle Direct Publishingkdp.amazon.com
7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.
7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.
MailChimp.comMailPoet Plugin
7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.
Create One Pinboard for Each Category on Your Blog
7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.5. Facts, Quotes or Stats Into Graphics.
7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.5. Turn Facts or Stats Into Graphics.6. Create a YouTube Tutorial.
7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.5. Turn Facts or Stats Into Graphics.6. Create a YouTube Tutorial.7. Refresh and Republish Old Posts.
ACTION STEPS:Install Google Analytics on your site.Find your most popular blog posts.Select 3-5 of your favorites.For each post, brainstorm all ofrepurposing strategies you could use.Decide on at least 2 different waysyou will repurpose each blog post.Add these to your editorial calendaror to-do list and DO THEM!
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