report kpit cummins info systems limited

1 | A s s i g n m e n t o n K P I T C u m m i n s I n f o s y s t e m s L i m i t e d b y S a y a d A h m a d P a r r e y

ASSIGNMENT ON

KPIT Cummins Infosystems Limited

Submitted By:

Name: Sayad Ahmad Parrey

Course: MBA (IT), PGPBM

Semester: 3rd

Session: 2008 – 2010

Batch: Banking and Insurance (PGPBM)

INTERNATIONAL INSTITUTE OF BUSINESS STUDIES

70, Sujatha Complex, Kaveri Nagar, R.T.Nagar, Bangalore - 032

2009 – 10


About the Company

Vision of KPIT Cummins Infosystems Limited is to be a global partner of first choice for the

customers with leadership in select areas. The company has partnership with global automotive

and semiconductor corporations in bringing products faster to their target markets and

endeavour to be #1 in IP led Advanced Technology solutions for the automotive Industry.

The company is determined to grow as a focused & innovative player. As leaders in the space;

the company is singularly focused on co-creating domain-intensive technology products and

solutions to help the customers become efficient, integrated and innovative manufacturing

enterprises. Through continuous business process excellence the company strive to provide

greater value and operational superiority to the customers.

The company align itself completely with our global customers to accelerate the value creation

process. While doing so, the company ensures absolute alignment in terms of geography,

language, investments, technology, processes, and most importantly, people.

„Voyage‟ the corporate umbrella initiative focuses on building a cohesive & motivated culture to

achieve our goals through knowledge sharing & collective learning. This program helps achieve

effective readiness in today‟s business scenario and facilitates change management across the

organization.

Core Values

Customer Focus: To harbour client relationships that are mutually valued and made to

last a lifetime. The endeavour is always to work for a “win-win” situation – essentially

work for long term mutually rewarding partnerships. This also implies that the company

has the capability, courage and the trust of the customer, when the situation calls for us

to say “no” to the customer.

Respect for the Individual: Belief that each & everyone in the company has a unique

role to play in the greater scheme of things. It encourages diversity in thought and

culture, utmost respect & trust for every individual irrespective of nationality, hierarchy,

culture or the role they play in the organization. Shows in treating all others with dignity,

empathy, esteem & courtesy.

Integrity: Fosters a culture of transparency and ownership in its collective conduct.

Feels accountable for the thoughts, actions and communication. All the Values are “non-


negotiable” and can/will not be compromised for personal or corporate gains. The

Company consistently apply moral & principled behaviour in all of its transactions, which

builds trust and honesty. Respects all Confidentiality Agreements, Intellectual Properties

& Privacy. Be the law-abiding company and adhere to all departmental & organizational

policies.

Community Contribution: As responsible global citizens, contributes to the

communities where it works, across the globe. Undertakes socio-economic ventures

aimed at the uplift and progress of the people involved with its business. “Giving back to

society” is the main objective that goes beyond the realms of business. Social and

ecological activities thus form an integral part of its corporate structure.

Knowledge Worship: Working in an industry where knowledge is vital to excellence in

today's fast and ever changing scenario. Besides giving utmost importance to all

initiatives that seek to build-up & share knowledge the Company believes in the ultimate

power of knowledge. Encouraging newer initiatives and ideas enables it to continually

innovate on the business, technology and people processes to create meaningful

solutions and value for its customers & employees.

Entrepreneurship & Innovation: Believes in “doing different things, and doing them

differently”. The Company values an entrepreneurship oriented culture and it is very

important that it continually innovates in whatever it thinks, do and deliver to the

customers. All employees are encouraged to keep a constructive and optimistic mindset

to work towards solution.

Teamwork & Boundarylessness: The Company values teamwork that enables it to

multiply its collective energies & share the knowledge and work content to find solutions

and co-create value. Values a boundary less culture that transcends national, regional

and time zone boundaries to enable it deliver superior performance every hour.

The company also incorporate its corporate values in its philosophy of giving back to the

community much more than what it receive from it and that goes beyond the realms of business.

With a mission to create happy communities in the regions it operates in, it has been and wants

to continue to proactively be engaged in community welfare initiatives.

http://www.kpitcummins.com/corporate/beyondbusiness.htm


Strategic Partners:

Cummins, Lehman, IFC (World Bank), Cargill are the strategic investors.

Consulting Partners:

Altran - IT consulting/services company based out of France

Business Connexion (BCX) - One of the biggest IT consulting, hardware services

(network and infrastructure) and software services provider in South Africa

Carrington Associates Asia Pacific P/L - Carrington is an Australasian focused IT

services and consulting company

Automotive Electronics:

Premium Membership of AUTOSAR (Automotive Open System Architecture)

Membership of JasPar (Japan Automotive Software Platform Architecture)

Partnership with VaST for delivering Virtualization Tools and Services.

Membership of GENIVI (In-Vehicle Infotainment (IVI) reference platform)

Semiconductor Solutions:

Member of ARM Connected Community

SH Mobile Consortium

SH Navi Consortium

Microsoft Embedded systems partner

Relationship with leading Fab houses

EDA Vendors

Member of IEEE (Institute of Electrical and Electronics Engineers, Inc.)

Founder member of ISA

Enterprise IT:

SAP

SAP Channel Partner India – Gold

SAP Services Partner


Oracle

Member of Oracle Partner Network

Lawson

Accredited implementation partner

Apriso

Solution partner for Manufacturing Execution Systems (MES)

Business Intelligence:

Consulting partner of Business Objects

Implementation partner with Cognos

Implementation partner with Hyperoll

Diversified Financial Services (DFS):

Partnership with GemStone Systems to offer services in High Performance Computing

and Cluster Management.

Corporate Governance:

KPIT Cummins is a part of the Standard & Poor‟s ESG India Index (Environmental, Social

and Governance standards) - (February 2008)

Among the top 10 investor friendly companies in India – Business Today – (August 2007)

Among the top 25 companies to demonstrate excellence in Corporate Governance

(second year in a row) - Institute of Company Secretaries of India - (November 2007)


Customers & Markets:

KPIT Cummins ranked 42nd on The 2008 Global Outsourcing 100 & Best 20 Companies

by Service Offered: Product Research, Development, and Manufacture by International

Association of Outsourcing Professionals (IAOP) – (April 2008)

KPIT Cummins has been among a select group of channel entrepreneurs who have been

awarded the Fast Track 100 Award for 2008 by Channel World magazine for having

demonstrated extraordinary growth in business – (April 2008)

KPIT Cummins has won the “Best Entity Award” among 13 Cummins entities in India in

the Chairman & Managing Director (CMD) award for India Area Business Operations

(ABO) - (February 2008)

KPIT Cummins ranked 6th among the top 10 IT Service providers - Global Services Media

- (February 2008)

KPIT Cummins, an ARM Connected Community Member is now certified as an ARM

Approved Design Center – (January 2008)

Selected among top 5 partners from 22 at SAP Asia Pac Partner Summit 08. Its IMC Dash

solution secured 3rd prize at the Summit - (January 2008)

Accredited the Automotive SPICE™ Level 5 certification ( World‟s 2nd Company) -

(December 2007)

Received the J Erwin Miller Award for Excellence from Cummins Inc. at the Cummins

Management Conference in Indianapolis – (October 2007)

Innovative SAP implementation for a customer in a record time of 4 months that led the

customer - Electronics Machine Tools, to be selected among the top 100 innovative CIOs

of the year by CIO magazine - (October 2007)

#67th amongst top 100 focused providers of Electronics Systems & Solutions in the TOP

100 survey conducted by EFY (Electronics For You) – (September 2007)

Winner of the National level Lean and Six Sigma Excellence Awards 2007 in the Support

category - (September 2007)

Among the 5 Rising Stars of IT – Outlook Business – (May 2007)

Among the 100 IT Innovators In India – NASSCOM – (January 2006 – 2007)


Corporate Facts:

Lineage from Kirtane & Pandit, Chartered Accountants (KPCA)

People strength: 4800+

One of the world‟s first few companies to achieve the BS25999:2007, a Business

Continuity Management Standard

CMMi 1.2 L3, ISO 9001:2000 certified

115+ active engagements

Geographical spread: US, UK, Germany, France, Poland, India, Japan, South Africa and

Korea

Largest relationship - Multi continental, multi technology, multi service, USD 25 million

Financial Facts:

Revenues FY '09 – USD 174.10 million

Net profit FY '09 – USD 13.53 million

Listing on Public Stock Exchanges since 1999

Investments by Cummins, Lehman Brothers, IFC, Cargill Venture

10 year CAGR – 50%; 3 year CAGR – 66%

5 year revenue growth – 10x

5 year market capitalization growth – 15x

Technology Facts:

KPIT Cummins, an ARM Connected Community Member is now certified as an ARM

Approved Design Center

Premium Member of AUTOSAR (Automotive Open System Architecture)

Associate member of JasPar (Japan Automotive Software Platform Architecture)

World‟s second company to achieve SPICE Level 5 accreditation (Software Process

Improvement and Capability Determination)

Successfully executed projects compliant with Safety integrity Level (SIL) specifications

Largest 3rd party ODC (Offshore Development Center) in Automotive

Largest 3rd party ODC (Offshore Development Center) in Semiconductor (for a Japanese

Semiconductor giant)

Largest Offshore Development relationship - Multi continental, multi technology, multi

service for Discrete Manufacturing giant


CREST - Enabling Innovation, Technology, Research and Development (R&D) at KPIT Cummins:

The Center for Research in Engineering Sciences and Technology (CREST) is focused on

innovation, technology, and R&D in emerging technologies. The primary objective is to solve

various challenges faced by the customers and develop new products, service offerings, and

solutions catering to the needs of these customers. Since its inception, the contributions from

the CREST team have been towards filing for patents and publishing research papers in

international conferences catering to a multitude of new technologies.

The vision is to build KPIT Cummins as the Global Leader in selected niche technologies of

interest, enable free exchange of ideas and create an atmosphere of innovation throughout the

company. Events like monthly technical seminars, lecture series by eminent scientists, annual

technical conference, are among the many initiatives undertaken by CREST to drive passion for

technology, and to nurture a culture of innovation across the company. The quarterly journal,

TechTalk@KPITCummins, is a platform for the technologists to share technical expertise with

the customers as well as with other fellow employees. To share and exchange ideas with

people from all over the world, the Company has started a unique internship program for

international students called Nalanda.

CREST is poised to make KPIT Cummins a Global Leader from a technology perspective with

novel ideas, new technology offerings, building IP portfolio by patenting, publishing in

prestigious journals and conferences, and by increasing our customer base and satisfaction.

Infrastructure:

The company‟s state of the art facility is equipped with advanced technologies, processes, and

equipment - complying with international standards. While cutting-edge technologies form the

network backbone of the infrastructure, stringent security and backup systems ensure high

levels of safety & security. The robust and reliable infrastructure can be customized and scaled

up within a short period of time as per the requirements of a project.

All the buildings have been constructed with eco-friendly building practices and methodologies.

Adding to its environmental-consciousness is its innovative design which utilizes natural light to

its maximum, ozone treatment technology, and energy-saving equipment.


Global Footprint

Offshore: Pune, Bangalore

Onsite: USA, UK, Germany, France, Japan, Singapore, South Africa

Near Shore: Poland

Credentials

One of the world‟s first few companies in the world to achieve the BS25999:2007, a

Business Continuity Management Standard

ISO9001, ISO 27001:2005, CMMI- level 5

Drills are conducted as per the scheduled calendar and using various methodologies such as

Hot/MOC Testing, Table top or scenario based testing such as:

Evacuation

Fire

Critical corporate applications

Voice and data services

Critical Customer services

Electricity services

Backup services

Business enabling services such as Housekeeping, transport, food, security and

maintenance services.

Leadership Team:

Ravi Pandit - Chairman and Managing Director

He has an extensive experience of over three decades in the fields of IT,

corporate strategy Formulation and Management consulting. Ravi is the

chairman of K&P group which includes Kirtane & Pandit Chartered

Accountants, K&P Corporate Solutions, a firm engaged in consulting and

stock options and KP consulting that specializes in balance score card and

activity based management. Ravi also serves on the board of Finolex. He has

served as the President of the esteemed Mahratta Chamber of Commerce,

Industries and Agriculture and has also been on the NASSCOM Executive

Council twice.

Under his leadership, KPIT Cummins has been selected as the winner of the


Golden Peacock Award for Excellence in Corporate Governance. For his

commitment to conducting business in an ethical manner and for the value

KPIT Cummins partnership has brought to Cummins, Ravi has also been

honoured with the J. Irwin Miller Award of Excellence by Cummins. He has

also been awarded the prestigious Rotary Excellence Award for his

Exemplary Leadership and Outstanding Performance in the field of

Information Technology. Ravi has been nominated as a member of the Core-

Group on Automotive Research Program Committee (CAR) which is a merger

of the Program Advisory Committee for Research and Development in

Automotive Sector and the Core-Group on Automotive Research.

Ravi is a gold medallist and fellow member of the Institute of Chartered

Accountants of India and an associate member of the Institute of Cost and

Works Accountants of India. A graduate of Pune University, Ravi has a

Masters from Sloan School of Management, MIT Cambridge, USA.

Kishor Patil - CEO & Managing Director

Kishor leads the overall management of KPIT Cummins. He is directly

responsible for day-to-day operational issues of planning and executing

business, reviewing and guiding the country offices, customer delivery units,

support functions, and ensuring efficient and effective functioning of the

organization as a whole.

As a promoter of KPIT Cummins, Kishor has provided strategic direction and

spearheaded KPIT Cummins' forays into international markets, especially the

European market.

Kishor began his career as a practitioner in Kirtane & Pandit Chartered

Accountant in 1983 and within a year and a half was a partner in the firm. With

over 20 years of experience in management, finance, consulting, organization

development and international operations he has specialized in marketing,

organization methods and systems.


Girish Wardadkar - President & Executive Director

Girish is responsible for service delivery & operations management. He has

played an active role in formulating the operational policy of „One Team, One

Goal, Zero Surprises‟. Girish has contributed to increased internal productivity

through initiating numerous activities for achieving process excellence and

enhancing the level of talent within the company

Girish, who holds a Six Sigma green belt, is a Mechanical Engineer with an

MBA in Operations Management & Advanced Financial Management. He has

two decades of professional experience in IT, diagnostic medical imaging, BPO

and general management.

Girish started his career with Wipro InfoTech Ltd as a Marketing Executive in

1983. As part of the project team at Wipro Corporate he was a key contributor

in establishing the joint venture between Wipro and GE Medical systems

(GEMS).

Sachin Tikekar - Chief of People Operations and Executive Sponsor, Cummins Partnership

Sachin is a founding member of the company and has played various

leadership roles over the last 14 years. Sachin has over 16 years of

professional experience, most of it being in customer facing roles. In his current

role as Chief of People Operations and Executive Sponsor – Cummins

Partnership at KPIT Cummins, he is responsible for all functions pertaining to

aligning people policies, improving employee touch points, building KPIT

culture based upon our CRICKET Values, accelerating learning opportunities

for employees globally, managing global facilities and providing innovation in

attracting, nurturing and retaining talent as key areas of focus.

Sachin has done his Masters in Strategic Management and MBA in

International Finance. Areas of expertise include sales, account management,

and strategic & operations management.


Other important members of the Leadership Team include:

Anil K. Patwardhan Anup Sable Dilip Bhonde Joanna Orkusz VP - Finance VP – Automotive & AET VP - Quality & Productivity CM - Central Europe

Myles „O‟ Connor Pankaj Sathe Pawan Sharma Philippe Ly Cong Trinh Global Account Director Global Leader – BD President- GBS, Head – DFS MD, KPIT France

Prabhakar Bendre Praveen Acharya Probodh Chiplunkar Pushpahas Joshi

Senior VP, MB & IT VP, ATS & SSG Executive VP & CP, Hi-Tech Associate VP

Rajeev Kulkarni Rohan Sohoni Sanjay Mandal Satish Kumar

Associate VP & CP, Automotive Head - BD, Japan MD, KPIT Germany Associate VP & CP, Automotive

S M Patwardhan Shrikant Kulkarni Steve Fisher Suhas Atre Chief Technology Officer Chief Information Officer CP, Automotive, DFS & Hi-Tech Head, GS and BD

Sukhvinder Mehta Dr. Vinay Vaidya Associate VP & Client Partner, Industrials Chief Technology Officer,

Engineering IT & CREST Leader


Current initiatives of the club:

Computer Education

KPIT Cummins awards scholarships to deserving female students of

Bhagini Nivedita Pratishthan for computer related training. Besides, the

company has also donated computers and software to many schools

and NGOs in both rural and urban Pune. Also instituted a „Best CIO of

the Year' award in association with the Computer Society of India.

IT Technical support to Non Profits agencies at Pune

KPIT Cummins has started a unique initiative of setting up the IT

infrastructure of non profit organizations. They have been providing IT

technical support to various agencies and schools in Pune.

Imparting Computer education to students, teachers and

volunteers

We have been imparting basic computer education to under privileged

students of the Chafekar Trust, teachers of New English School Marunji,

and volunteers of Surajay Agency

Kalyan Village Project Kalyan is a village at the base of Sinhagad, 40 kms from Pune with a

population of around 2000. KPIT Cummins has donated one computer to

the village, with an aim to promote computer education amongst the

people. The long-term objective of this project is to assisting the villagers

in:

Accessing agricultural and government sites through Internet

Filling of forms related to various government programs

Adult education & Health awareness


Yoga Session to our Transportation Team

KPIT Cummins had organised a 2 weeks yoga session for the people in

the Transportation team in February ‟07.

Donation Drive to Non Profit organization – Navam

The Company has organized a donation drive in March ‟07 along with

Navam (Nav Maharashtra Community Foundation) - a non-profit

organization that supports innovative community projects in rural

Maharashtra.

Tree plantation Drive

The Company has a tree plantation drive every year and this year it had it

on 5th June 2009 on World Environment Day.

To provide platform to Non Profit agencies - Seva Fair:

The Company organized a SEVA FAIR - a project exhibition cum sale of

SEVA SAHAYOG NGO from 31st October to 2nd of November 07 at KPIT Cummin.

Other Initiatives include:

Clothes Donation Drive

Toys Donation Drive on the eve of Children‟s Day

Cleanup river bank campaign: an environmental awareness campaign

In the US through NP Connect


Products and services offered by the Company

Driving innovation into every subsystem of the automobile

As experts in the field of Automotive electronics software, The Company‟s focus covers the

entire spectrum of a vehicle's design and control units, right from critical power delivering

components under the hood to advanced telematics and navigation.

Power train

Software support for all engines - gasoline, diesel, hybrid, flex fuel, fuel cell, bio fuel, CNG

Complete strategy development and release; from requirement to vehicle validation

Hardware-in-Loop testing

System level validation of Powertrain ECU using LABCAR

Software for various engine components such as - Fuel, Spark, EVAP, IAC, CAT, Misfire,

Knock, EGR, Coolant, Crankshaft, CAM, O2, Air control

Designing control logic using modelling tools

Model based development for different engine components; Airbag deployment

Instrument Cluster

Building software for advanced instrument clusters on the dashboard that accurately measure

speed, direction, and all those other parameters that make drive safe and secure.

Instruments for Trucks, Cars and Motorbikes

Gauges for Speedo, Tacho, Fuel, and Temperature

Telltales/indicators, warning messages, chimes, trip computers, compass and heads-up-

display (HUD)

Requirements capture using modelling tools such as Matlab Simulink and Statemate; and

other photo realistic GUI tools

Porting a driver information system from Statemate

End-of-Line test automation system

Requirements management for cluster development

Cluster development programs

Development of driver information system design using I-Logix Statemate tool and Altia

design tool

DAILOG PLUS features


Safety and Security

Developing software for advanced control mechanisms that control every automated feature of

the vehicle.

Electronic Power Steering

Four-Wheel steering systems

Steer-by-Wire

Second-generation steering systems for midsize and large size vehicles

Development of tyre inflation monitor systems and antilock braking systems

Development/testing of occupant restraint airbag systems

Development of wiper/washer control software

Software for power seat modules

Development of a door control unit

Development of a light control module with standard light controls pertaining to the light

regulations of various countries

Software for remote keyless entry module

Development of a low cost car security system that provides immobilization and an audible

alarm

Auto test tool development for ECUS

Checklist checker tool and coding style checker tool development

Heating, Ventilation and Air-Conditioning (HVAC)

By leveraging domain expertise, OEMs are building features that give the passengers in a car

the most comfortable and enjoyable riding experience.

Experience with refrigeration, cooling, and air distribution sub-systems

Experience in single zone and multi zone controls

Porting and BIOS development

Integration and configuration of proprietary communication stack

Functional and system testing

Development of a keyboard display and driver module


Infotainment, Telematics, and Navigation

Developing Software for all your infotainment needs and advanced telematics and navigation

software.

Validation through automation for car audio

Yellow Board testing of an audio application

Reverse engineering of audio software

Development of a multimedia telematics gateway software for GSM/GPRS, MOST and

Bluetooth System level validation of multimedia systems including tuner, CD, DVD, tape,

RDS/traffic against system level requirements

PDA based engine diagnostic tool connected over Bluetooth to ECM on CAN

Multimedia and Telematics module with network components

Design and development of platform code for IEEE 1394 multimedia protocol

Development of platform software and reference designs

Development of interface for external device connectivity (iPod) through USB

Integration of Bluetooth stack with a drive application

Prototype of third party CODEC integration into a chipset

Development of graphics library for both vector and object libraries (for 2D and 3D)

Better perspective for radical ideas through domain excellence

The Center for Research in Engineering Sciences and Technology (CREST) - is the Company‟s

technology brain center for innovation and thought leadership. The CREST AUTO team at KPIT

Cummins is fuelled by industry's most comprehensive talent, handpicked to build a team of

research experts from the field of Automotive Electronics. This team addresses the challenges

faced by the automotive industry head on by giving the industry an expert partner that can add

value at multiple points in the value chain.

Partnering with major OEMs and Tier 1's, The Company is building innovation into every

subsystem of the automobile. A premium membership with Autosar and world's second

Automotive SPICE® Level 5 certification is a testament to our domain excellence.

Mature, Proven and Certified Expertise

KPIT Cummins is the world's second Automotive SPICET Level 5 certified vendor. This

certification is an acknowledgement to our superior technology processes and tools.


Besides the globally accredited Automotive SPICET Level 5 certification, KPIT Cummins is

one of the premium members of AUTOSAR®, the world's biggest open standards

organization to manage open standards for automotive architecture including vehicular

software, user interfaces and management. It is also India's first company to be awarded the

JASPAR® membership.

In addition to our accreditations, The Company also tailored its processes and methodologies

to:

Build Evaluations for

Avionics Industry compliance audits - DO-178B

FDA regulations for the Medical Electronics Industry

Develop Internal Audits for

EN 50128 for Locomotive Applications

IEC 61508 for Safety Critical Applications

Tools & Technologies

Languages: Embedded C, C++, Assembly and ADA

Operating Systems: OSEK® based OS, eCOS, QNX, VxWorks, pSOS, Nucleus, RT Linux,

Windows (All versions), WinCE, Linux, Unix, Palm OS and proprietary schedulers

Standards and Protocols: CAN, LIN, J1850, KW2000, MOST, Flexray, IDB 1394, ISO 15765,

ISO 14229, ISO15031, , RS 232/485, USB, TCP/IP, UDP, J1939, IEEE1394, SPI, I2C, OEM

proprietary Communication Layers such as GMLAN, FNOS

Tools and Equipment: Matlab, Simulink, ASCET-SD, Rhapsody, RTRT, Hindsight,

CMSynergy, CANalyzer, CANoe, LINanalyzer, diagnostic tools, simulators, emulators and

debuggers

PC Based Expertise: C/C++, VC++/MFC/ATL/STL, COM, VB, Java, Rational Rose, Rational

Suite Test Studio, Rational ClearCase, Rational ClearQuest, VSS

Micro Controllers: Freescale, Fujitsu, ST, Infineon, NEC, ARM, Renesas, Toshiba, TI, Atmel

Design Techniques: SASD,OOAD, UML

Embedded Expertise: C/C++, Assembly, Verilog, VHDL, GNU, GDB, Bluetooth Stack


Hardware Platforms: 68H05, HC08, HC11, Intel, ARM, Motorola MPC 555, DSP 56807,

Hitachi SH3/4, H8, PowerPC, TI DSP, Atmel

Device Drivers: Modbus ASCII and RTU, USB, Toshiba, Siemens S5 & S7, Mitsubishi,

Matsushita, Koyo, Omron, Schneider, GE Fanuc.

Serving the value chain

Some of the biggest business benefits KPIT clients have enjoyed are:

Increasing resource bandwidth internally

Access to additional competencies, experience, knowledge and skills

Reducing capital overheads and operational costs

Retaining core IP through a remote R&D team

Drastic reduction on Time to Market

Pushing the Envelope of Innovation

The Company has partnered with over 30 Tier-1 companies to bring faster turnaround across

the entire value chain. Driven by a proven domain expertise and high knowledge capital, the

has the capability to deliver end to end services ranging from chip design (SOC & AMS) to

advanced embedded software across all sub-systems of the automobile.


The authority on IP led advanced technology solutions and services for the Automotive

Electronics & Semiconductor verticals, is exhibited by our in-depth industry experience

combined with a strong technology understanding. We leverage this to build a compelling

business advantage throughout the ecosystem comprising of Fabrication, Industry Consortia,

Regulatory Bodies, Universities, and R&D Labs. From the design of the chip (SOC & AMS) to

advanced embedded software, The Company leverage its domain excellence to serve all the

sub-systems of the automobile.

The credentials:

First and only company in India with a networking product IP that is used in vehicle programs

on 78 ECUs and 45 microcontrollers

1200+ engineers; 4000+ person years & 1750+ projects in the automotive & semiconductor

industry

Servicing 13 of the top 15 automotive OEMs & over 30 Tier 1 suppliers

Servicing 7 of the top 20 global semiconductor giants

Largest 3rd party ODC* in the automotive vertical

Largest 3rd party ODC* in the semiconductor vertical

Largest ODR ** - multi continental, multi technology, multi service for a discrete manufacturing

giant

Largest Offshore Development relationship - Multi continental, multi technology, multi service

for Discrete Manufacturing giant.

World class Products to fuel innovation

As a premium member of AUTOSAR, The Company has partnered with major OEMs and Tier 1

companies to create a basis for industry collaboration on basic functions while providing a

platform to encourage competition. These AUTOSAR products and NOS components are the

world' best and used by the industry leaders to shorten product development life cycles.

Diversified Financial Services:

KPIT Cummins has a lineage from Kirtane & Pandit Chartered Accountants (KPCA) which have

been providing value added services in the areas of IT, Banking & and Financial services for

over five decades. The Diversified Financial Services group has since grown to provide its

customers with software engineering services, research and development services, risk


management and compliance consulting, information systems design, business intelligence

consulting and business process outsourcing.

Operating at the intersection of technology and finance, the company works with Investment

and Retail banks, Asset Management and Financial Platform institutions, with a focus on

securities services, credit cards, fund administration, insurance and leasing. The diagram below

highlights several domains in which this company operates:

The offerings include Application Decommissioning, Maintenance, Development,

Implementation, Re-engineering and Integration for global banks and financial organizations.

KPIT Cummins also offers an end-to-end methodology and services around Testing of financial

platforms. The proprietary tools include Data-on-move Suite of products, e-purse framework,

and Mobile Payment frameworks.

Value Proposition

Lineage from Kirtane & Pandit, Chartered Accountants (KPCA)

Convergence service offering, spanning across arena of IT, Process and Compliance

Long standing and extensive relationships with large financial customers in US and

Europe

People with significant regional & educational diversity including MBAs, Engineers, and

CA etc. with various certifications including PMP, NCFM, and AMFI etc.

Best Practices and processes to enable “Excellence in Execution”.


The nucleus of Diversified Financial Services offerings as shown below comprises of

Application Management Services, Compliance Services, Convergence Services,

Technology Services and Testing Services.

Customer Profile:

KPIT Cummins has customers from different geographies having a significant presence all

across the globe. The customer base includes some of the leading investment banks, credit

card and payment processing organizations, asset management and insurance companies, to

name a few.

Investment Banking

The company is well regarded in the Investment Banking space and are also a partner of choice

for several world class banks with expertise in a wide variety of IB activities; ranging from

focused IT Outsourcing services to high end consulting in Risk and Governance. KPIT

traditionally work with I-Banks by servicing three key groups:

IT Outsourcing (PMO): Application Management, Quality and Testing, Reporting tools

Business Groups: Custody & Clearing, Prime Brokerage, Structured Credit etc.


Corporate Operations: Finance and Accounting, Governance and Risk, MIS & Business

Intelligence, Share Options and HR functions

Asset Management

KPIT has numerous engagements with asset management companies and the capability has

only strengthened over the years. It offers solutions for portfolio management, fund

administration, treasury applications, online brokerage, mutual funds etc. The project execution

methodology is tailored as per the customer requirements resulting in efficient and timely

delivery. The service offering has both technical as well as domain components and ranges

from application management, maintenance, testing etc. to high end consulting.

Insurance

For insurance companies, the service offerings include application development, integration,

and maintenance, manual and automated testing, back office services for claims processing,

settlements etc.

Retail Banks

The multiyear ongoing relationships of KPIT Cummins with Retail Banks helping the customers

with payment processing, credit card, cash management, loan origination solutions etc. For one

of its customers, the company is involved in building payment switch to service the credit card,

online lottery and gaming industries in UK.

Manufacturing Solutions:

KPIT Cummins help manufacturing companies leverage on past and future IT investments to

capture new business opportunities and share more product information with partners, suppliers

and customers.

At KPIT Cummins, manufacturing industry is a focus vertical in the Automotive, Industrials and

Hi-Tech domains. IT partners with global manufacturing corporations in bringing products faster

to their target markets. KPIT help customers globalize their processes & systems efficiently

through a unique blend of domain-intensive technology, process expertise and uncompromising

quality standards.


Industry Segments

Within the Manufacturing vertical, the company provides specialized and integrated solutions for

the following industry segments:

Automotive

Hi-Tech

Industrials

Business Benefits:

KPIT experts help manufacturing companies leverage on their past and future IT investments to

capture new business opportunities and optimize their Return on Investment (ROI).

Manufacturing Offerings

KPIT Cummins provide business and technology solutions catering to the needs of the CTO,

CIO and CFO of global customers. The specialized & niche set of offerings span from

Engineering (Advanced Technology Solutions - Automotive and Semiconductor Solutions),

through Enterprise IT & Business Intelligence to Business / Knowledge Process Outsourcing

(BPO / KPO) solutions.


The experience & focus in the manufacturing vertical provides its customers with consultancy

expertise to meet the challenges of shrinking lifecycles, faster time-to-market, global sourcing

and mass customization.

Process Excellence:

Excellence in delivery processes is a continuous endeavour at KPIT Cummins involving

necessary changes in processes, introducing new tools & techniques, and adopting best-

practices across the organization.

Through the quarterly process review by the management, the company identify process

improvement opportunities and corrective & preventive measures.

Six Sigma

As part of this endeavour it foster a strong six sigma culture within the organization and have

identified Six Sigma as a disciplined, data-driven approach and methodology, to go to the next

horizon in process excellence.


Six Sigma program in KPIT Cummins is directly focused on addressing customer issues. Many

of the customers have been participating directly with the team in six sigma projects for

productivity, quality and cycle time improvements. Most of the middle management staff is

trained on six sigma as Green Belts.

Benefits to the customer

Zero surprises and increased productivity

Improve predictability and quality visibility

Capture voice of customers and ensure customer satisfaction

International Certifications

The international certifications received reinforce this commitment to quality.

ISO 9001:2000

As part of the ISO initiative KPIT has established Quality Management Systems (QMS) called

Phoenix, to ensure that consistent quality is delivered. The company been ISO 9001 certified

since 1997 and have upgraded to ISO 9001:2000 in 2004 been certified ISO 9001:2000.

Benefits to the client of working with an ISO 9001:2000 certified organization:

Efficient project management & risk reduction

Improved productivity

Shortened software development cycle

Zero surprises and increased productivity

Lesser overruns of time & cost

Predictability / repeatability / reliability of processes.


Financial Highlights

Revenues for fiscal year 2009 is USD $174.10 million. There was a growth of 20% over

revenues for fiscal year 2008, USD $145.24 million. Net profit for fiscal year 2008 was USD

12.40 million. Net profit for fiscal year 2009 is USD $13.52 million, a growth of 28%. Gross profit

margin expanded by 4.16% to 48.29% and EBITDA margin expanded by 2.83% to 29.44% from

2008 to 2009. Net profit after tax for quarter 4 of fiscal year 2009 USD $3.97 million a year on

year growth of 85.85%. 25 customers have reached revenue of over $1 million.

To make it easier for the potential investor/investors to learn more about the company by

contacting independent analysts who track KPIT Cummins Infosystems Ltd., here is a list of

their names and telephone numbers for reference.

Firm Name Of Analyst Phone Number

ABN AMRO Asia Equities

(India) Ltd Pankaj Kapoor 91.22.22854363

B & K Securities Nandan Sarkar 91.22.40076221

Citigroup Investment

Research Hitesh Shah 91.22.66319872

Dalal & Broacha Stock Broking Pvt. Ltd. Hiral Sanghvi 91.22.22822992

Emkay Share and Stock Brokers Ltd. Sanjeev Hota 91.22.66121282

Enam Securities Limited Priya Rohira 91.22.67547611

Quantum Securities Deepa Arora Meel 91.124.41437300

J. P. Morgan India Private Limited Mythili Balakrishnan 65.68822354

Kotak Securities Ltd Dipen Shah 91.22.66341376

LKP Securities Ltd Ajay N. Shah 91.22.66351272

Motilal Oswal Securities Limited Diviya Nagarajan 91.22.39825428

Prabhudas Lilladher Pvt. Ltd. Jaspreet Chhabra 91.22.66322256

Pranav Securities Pvt Ltd Sorbh Gupta 91.22.22690476/66

Religare Securities Limited Anurag Purohit 91.22.66124795

S. S. Kanthilal Ishwarlal Securities Pvt. Ltd. Shreyash Devalkar 91.22.66383311


Close Competitors of KPIT Cummins Infosystems Limited

1. Infosys Technologies Limited:

Infosys Technologies Limited (BSE: 500209, NASDAQ: INFY) is a multinational information

technology services company headquartered in Bangalore and is one of the tough competitors

of KPIT Cummins Infosystems Limited. Infosys is the second-largest IT Company in India with

105,453 professionals (including subsidiaries) as of Nov 9, 2009. It has offices in 22 countries

and development centers in India, China, Australia, UK, Canada and Japan.

History

Infosys was founded on July 2, 1981 in Pune by N R Narayana Murthy and seven others:

Nandan Nilekani, N. S. Raghavan, Kris Gopalakrishnan, S. D. Shibulal, K. Dinesh and Ashok

Arora, with N. S. Raghavan officially being the first employee of the company. The company

was incorporated as "Infosys Consultants Pvt Ltd.", with Raghavan's house in Model Colony,

north-central Pune as the registered office. In 1982, Infosys opened an office in Bangalore

which soon became its headquarters.

Infosys went public in 1993. In 2001, it was rated Best Employer in India by Business Today.

Infosys won the Global MAKE (Most Admired Knowledge Enterprises) award, for the years

2003, 2004 and 2005, being the only Indian company to win this award and is inducted into the

Global Hall of Fame for the same.

In April 2009, Forbes rated Infosys among the 5 best performing companies in the software and

services sector in the world.

In 2009, Infosys was considered one of the Business Week’s 50 Most Innovative Companies.

http://en.wikipedia.org/wiki/File:Bangalore_Infy.jpg


From December 2008 till April 2009, Infosys fired over 2500 employees for poor performance.

The company has been hit hard by lower income from a crisis hit European and North American

market. On April 15, 2009 Infosys reported its first ever sequential fall in its revenue in a decade

during the March 2009 quarter.

Strength over KPIT Cummins Infosystems Limited

Infosys Technologies Limited has clearly an edge over KPIT Cummins Limited because of its

multinational presence, Best Employer characteristic and the past performance. Even though

KPIT is gaining the fame by incorporating multiple techniques and providing various options to

its clients but the customers still want to get the services of this largest IT giant of India i.e.,

Infosys Technologies Limited. Infosys is better known for its delivery, schedules and project

completion and this is the reason that foreign clients like British Oil Corporation want their

projects to be completed by a company like Infosys.

2. Tata Consultancy Services (TCS):

Tata Consultancy Services Limited (TCS) (BSE: 532540) is a software services and

consulting company headquartered in Mumbai, India and is another tough competitors of KPIT

Cummins Infosystems Limited across various segments. TCS is the largest provider of

information technology and business process outsourcing services in India. The company is

listed on the National Stock Exchange and Bombay Stock Exchange of India.

History

Tata Consultancy was established in the year 1968 and is a pioneer in the Indian IT industry. It

began as the "Tata Computer Centre", a division of the Tata Group whose main business was

to provide computer services to other group companies. F C Kohli was the first general

manager. JRD Tata was the first chairman, followed by Nani Palkhivala.

One of TCS' first assignments was to provide punch card services to a sister concern, Tata

Steel (then TISCO). It later bagged the country's first software project, the Inter-Branch

Reconciliation System (IBRS) for the Central Bank of India.

In the early 1970s, Tata Consultancy Services started exporting its services. TCS's first

international order came from Burroughs, one of the first business computer manufacturers.


In 1981, TCS set up India's first software research and development center, the Tata Research

Development and Design Center (TRDDC). The first client-dedicated offshore development

center was set up for Compaq (then Tandem) in 1985.

In 1989, TCS delivered an electronic depository and trading system called SECOM for SIS

SegaInterSettle, Switzerland. It was by far the most complex project undertaken by an Indian IT

company. TCS followed this up with System X for the Canadian Depository System and also

automated the Johannesburg Stock Exchange (JSE). TCS associated with a Swiss partner,

TKS Teknosoft, which it later acquired.

TCS pioneered the factory model for Y2K conversion and developed software tools which

automated the conversion process and enabled third-party developers and clients to make use

of it.

On 9 August 2004, TCS became a publicly listed company, much later than its rivals, Infosys,

Wipro and Satyam. During 2004, TCS ventured into a new area for an Indian IT services

company – Bioinformatics.

TCS Campus in Lucknow, India


TCS is part of one of India's largest and oldest conglomerates, the Tata Group, which has

interests in areas such as energy, telecommunications, financial services, manufacturing,

chemicals, engineering, materials, government and healthcare and this umbrella of Tata Group

under which TCS works, gives it a clear edge over KPIT Cummins Infosystems Limited. The

experience of handling complex project and the delivery system of TCS is the main reason of it

being the number one in the list.


3. Wipro InfoTech:

Wipro InfoTech is the leading strategic IT partner for companies across India and Middle

East - offering integrated IT solutions. They plan, deploy, sustain and maintain the IT

lifecycle through its total outsourcing, consulting services, business solutions and

professional services. Wipro InfoTech helps customers drive momentum in their organisation

- no matter what domain they are in.

Backed by our strong quality processes and rich experience managing global clients across

various business verticals, Wipro InfoTech align IT strategies to its customers business

goals. Along with its best of breed technology partners, Wipro InfoTech also helps the

customers with hardware and IT infrastructure needs.

Wipro InfoTech is a part of USD 5 billion Wipro Limited (NYSE:WIT) with a market

capitalization of USD 24 billion. Wipro InfoTech was the first global software company to

achieve Level 5 SEI-CMM, the world's first IT Company to achieve Six Sigma, as well as the

world's first company to attain Level 5 PCMM. Currently, the company has 13 regional

offices in India besides offices in the UAE, Bahrain, Egypt and KSA.


Wipro Limited is globally known for quality assurance and the project delivery is fully handled

with the 100% backup from the IT pioneers of the country. Wipro InfoTech was involved in

many government projects such as the delivery of computer systems to various government

departments. This unique representation in the country of its services and quality assurance

makes it a well established company in India. Even though KPIT Cummins Infosystems is

now getting involved in many state and government run projects but it is very limited to few

parts of India such as Pune, but Wipro InfoTech has a wide country presence. The company

has an unending chart of community development programmes and initiatives. The company

has recognition in every part of India but KPIT Cummins is yet to reach there.


New Strategies needed to increase the profit

If I would be the MD of this company, that is KPIT Cummins Infosystems Limited, I would try out

the following strategies to increase the profit and gain a distinctive edge in the market.

1. Enter into new markets: The Company has the headquarters in Pune and most

of its operations come from this area only. While as, the companies like Infosys,

Wipro, TCS and Bosch have got offices and working units in many major cities

such as Bangalore, Noida, Hyderabad etc and hence they become easily

reachable to their clients. My first job as an MD to increase the sales will be enter

into new markets (new cities) and give the clients an option to assign the projects

in most parts of India.

2. Participation in more SR Programs: The next thing that I will adopt to increase

the profit is to get the customer confidence by posing the company as a more

socially responsible company. Even though the company is already involved in

many activities like plantation drive, yoga facilities for employees, computer

training programmes etc but all these programs are limited to a specific

geographical area such as Pune. The basic idea behind this strategy would be to

make more and more people aware about the Company and its operations.

3. Participation in Government Projects: The Company has been very less

involved in government undertaken projects unlike the other IT giants. I as an MD

will approach the Government of India and State governments to get the

opportunity of completing and delivering the various government projects which

are till now carried out by other competitors. A very well designed project will

initiate the process of taking up more and more projects with government which

will result in exponential profit increment.

4. Benefits to the existing clients: Cummins is the largest customer of KPIT

Cummins Infosystems accounting for 43% of sales. My job as an MD would be to

give special Offers to the existing clients so that they can continue to account for

the company as the loyal clients. And new clients will be provided with special

offers to make them the permanent customers of the company.


Bibliography

Websites:

5. www.KPITCummins.com

6. www.Businessworld.com

7. www.Shine.com

8. www.InfosysTechnologies.com

9. www.WiproInfoTech.com/India

10. www.TCS.com

11. www.businessreports.com/Sify

12. www.Wikipedia.com

13. www.Hindubusinessline.com

PDF‟s

1. Financial report.pdf

2. Websense.pdf/KPITCummins

Journals and Magazines

1. BusinessWorld

2. The Economist

3. Business Standard

4. Business Outlook

5. Digit

6. Mint Newspaper

http://www.kpitcummins.com/

http://www.businessworld.com/

http://www.shine.com/

http://www.infosystechnologies.com/

http://www.wiproinfotech.com/India

http://www.tcs.com/

http://www.businessreports.com/Sify

http://www.wikipedia.com/

http://www.hindubusinessline.com/

report kpit cummins info systems limited

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