regional australians engaging in the digital economy - joseph di gregorio
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Regional Australians engaging in the digital economy
Joseph Di GregorioManager, Communications Analysis
Definition of the Digital Economy
> The term ‘digital economy’ (DE) covers the global network of economic and social activities that are enabled by digital information and communication technologies such as the internet, mobile and sensor networks o the application of information and communication
technologies (otherwise called ICT) to social and economic activity.
o internet and internet protocol (IP) technologies increasingly at the centre of digital economy developments.
Why is the digital economy relevant to the ACMA?
> The DE is a growing source of “regulatory pressure” – due to convergence of networks and services, consumers accessing voice and content services across multiple networks and devices.
> The ACMA as an agency is positioned to assist a smooth transition to the digital economy. > The ACMA has roles and responsibilities in terms of regulating
telecommunications, broadcasting and radiocommunications industries.
> Scope of the ACMA’s involvement (just a few examples):> NBN implementation: transitioning of consumer protection > Building trust & confidence: cybersafety, e-security, SPAM> Effective management of spectrum resources: the switch to
digital TV, the digital dividend.
As an evidence-based regulator, the ACMA has an interest in monitoring and understanding the developing digital economy in the context of:
regulating for the citizen in an environment where usage of VoIP, mobile communications and the internet continues to grow, which in turn provides challenges for safeguards, such as access to the emergency call service and online security
voice regulation, where growth in VoIP usage and increasing numbers of users identifying mobile phones as their main form of communication pose challenges when it comes to applying regulatory requirements that are based on traditional fixed-line voice services
supporting consumers to make informed decisions in an environment of ongoing network, device and service innovation
regulating content in an environment where content is increasingly available on multiple platforms including the internet, mobile and traditional broadcasting networks.
Online participation: national overview
Diversity in internet access and use
Ever u
sed th
e inte
rnet
Broadband a
t hom
e
Inte
rnet a
t hom
e
Inte
rnet a
t work
Inte
rnet e
lsewhere
Onlin
e via
a m
obile p
hone
Onlin
e via
com
puter
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jun-09 Jun-10 Jun-11
% p
op.
14 y
ears
+
Shop via TV
Make video calls through my TV
Use my TV to access the internet
Network my TV to a computer device to play music, photos or videos
Set up my TV recording via the internet
0% 5% 10% 15% 20% 25%
% of pop. 14 years+ (Interest in accessing additional services via their TV)
On theme of di-versification, small but signific-ant levels of in-terest in access-ing online ser-vices via TV.
Likely to increase as cost of techno-logy decreases and more ser-vices emerge.
More than once a day
Once a day A few times a week
Once a week A few times a month
0
10
20
30
40
50
60
70
52
1315
2 3
56
13 13
2 3
60
12 11
2 2
Jun-09 Jun-10 Jun-11
% o
f in
tern
et u
sers
ag
ed
14
ye
ars
+
Australians going online more often:growing level of experience increased awareness of benefits
June quarter 2010 December quarter 2010 June quarter 20110
5
10
15
20
25
30
16.1
18.3
25.1
Aver
age
amou
nt o
f dat
a do
wnl
oade
d pe
r int
erne
t su
bscr
iber
(Gig
abyt
es)
Growing intensity of online participation
Instant messaging
Made telephone calls via the internet
Buying, selling, shopping activities
General browsing/surfing
Entertainment-related activities
Banking & finance activities
Research & information activities
0 10 20 30 40 50 60 70 80 90
Jun-09
Jun-10
Jun-11
% of internet users aged 14 years + undertaking activity during month of June
Transactions, in-formation and content
Streamed radio
Streamed music
Downloaded video clips
Downloaded audio/video podcasts
Downloaded TV programs
Streamed TV (e.g. ABC iView)
Downloaded feature-length movie
Streamed video (e.g. YouTube)
0 500 1,000 1,500 2,000 2,500 3,000
Jun-08 Jun-09 Jun-10 Jun-11
Number of persons 14 years+ ('000s) undertaking activity during month of June
More content services being accessed online
Paid to store your computer files online
Backed up your hard drive to an online site
Stored personal video online
Used applications such as Google docs or Adobe Photoshop Express
Stored personal photos online
Using social networking sites such as Facebook, LinkedIn
Used webmail services such as Hotmail, Gmail, or Yahoo!Mail
0 10 20 30 40 50 60 70 80 90 100
% internet users aged 18 years and over (April 2011)
Emergence of cloud computing
Squidoo
Yahoo!7 Groups
Six Apart TypePad
Wikia
Myspace.com
Tumblr
Twitter.com
WordPress.com
Blogger
Wikipedia
YouTube
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
users ('000s)June 2011
Not to forget the role of social networking in underpinning in-creased online parti-cipation: 8 million home users @ June 2010 8.7 million users @ June 2011
Regional snapshot
ACT
Sydney
Rest N
SW
Melb
ourne
Rest V
ic.
Brisbane
Rest Q
ld.
Adelaid
e
Rest S
.A.
Perth
Rest W
.A.
Hobart
Rest T
as.
Darwin
- Alic
e Sprin
gs0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Home access Work access Access elsewhere
% p
op.
14 y
ears
+
June 2011
ACT
Sydney
Rest N
SW
Melb
ourne
Rest V
ic.
Brisbane
Rest Q
ld.
Adelaid
e
Rest S
.A.
Perth
Rest W
.A.
Hobart
Rest T
as.
Darwin
- Alic
e Sprin
gs0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Have broadband at home Have access to internet at home
% o
f po
p. 1
4 y
ea
rs+
June 2011
ACT
Sydney
Rest N
SW
Melb
ourne
Rest V
ic.
Brisbane
Rest Q
ld.
Adelaid
e
Rest S
.A.
Perth
Rest W
.A.
Hobart
Rest T
as.
Darwin
- Alic
e Sprin
gs0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Used the internet via mobile phone Use the internet via computer
% p
op.
14 y
ears
+
Activity occurring during June 2011
Austra
liaACT
Sydne
y
Rest N
SW
Melb
ourn
e
Rest V
ic.
Brisba
ne
Rest Q
LD.
Adelai
de
Rest S
.A.
Perth
Rest W
.A.
Hobar
t
Rest T
as.
Darwin
- Alic
e Spr
ings
0%
10%
20%
30%
40%
50%
60%
70%
Jun-07 Jun-11
% o
f po
p. 1
4 ye
ars+
Surge in population going online more than once a day
June 2011
Austra
liaACT
Sydney
Rest N
SW
Melb
ourne
Rest V
ic.
Brisbane
Rest Q
LD.
Adelaid
e
Rest S
.A.
Perth
Rest W
.A.
Hobart
Rest T
as.
Darwin
- Alic
e Sprin
gs0%
10%
20%
30%
40%
50%
60%
70%
80%Banking transactions Paid bills Purchased goods or services
% o
f in
tern
et u
sers
age
d 14
yea
rs+
Online transactors
Activity occurring during June 2011
Austra
liaACT
Sydney
Rest N
SW
Melb
ourne
Rest V
ic.
Brisbane
Rest Q
LD.
Adelaid
e
Rest S
.A.
Perth
Rest W
.A.
Hobart
Rest T
as.
Darwin
- Alic
e Sprin
gs0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Government information and services Research & information
% o
f in
tern
et u
sers
age
d 14
yea
rs+
Activity occurring during June 2011
Information economy
Austra
liaACT
Sydney
Rest N
SW
Melb
ourne
Rest V
ic.
Brisbane
Rest Q
LD.
Adelaid
e
Rest S
.A.
Perth
Rest W
.A.
Hobart
Rest T
as.
Darwin
- Alic
e Sprin
gs0%
10%
20%
30%
40%
50%
60%
70%
Streamed TV Entertainment
% o
f in
tern
et u
sers
age
d 14
yea
rs+
Entertainment /emerging channel for traditional content
Activity occurring during June 2011
Austra
liaACT
Sydney
Rest N
SW
Melb
ourn
e
Rest V
ic.
Brisbane
Rest Q
LD.
Adelaid
e
Rest S
.A.
Perth
Rest W
.A.
Hobart
Rest T
as.
Darwin
- Alic
e Sprin
gs0%
5%
10%
15%
20%
25%
30%
% o
f pe
rson
s 14
yea
rs+
usi
ng t
he in
tern
et d
urin
g Ju
ne 2
011 Moving beyond traditional devices- level of interest in
accessing internet services via home TV
June 2011
Reporting activities over the next few months: Release of the annual ACMA Communications report
2010–11. Release of complementary reports examining
convergence and digital economy issues: Report 1—E-commerce Marketplace in Australia:
Online Shopping Report 2—Converging communications channels:
Preferences and behaviours of Australian communication users
Report 3—The emerging mobile telecommunications market in Australia.
The ACMA Communications report 2010–11 and related reports will be accessible from engage.acma.gov.au.