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The industry-standard software for marketing, sales and controlling

RegioGraph 10 and DISTRICT 10

Customer analysisMarket analysisSales controlling

Location appraisalSales territory planning

DISTRICT 10 is winner of

INNOVATION PRIZE

Business Intelligencecategory

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Sales Territory PlanningFirst Place

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RegioGraph 10 and DISTRICT 10: Make better business decisions with GeoMarketing

Where are your most important customers located?

What are the dimensions of your catchment areas?

What is your turnover potential in your sales territories?

Where are marketing campaigns most likely to yield fruit?

How can you restructure your sales territories to better serve your customers?

Ideal for strategic analyses in marketing, sales and controlling

An intelligent analysis of regional market conditions that pays particular attention to your existing and potential target groups is an essential component for ensuring success, particularly when competition is high. This requires taking a large number of data sources into account in order to extract, organize and represent important information that can then be used to make better business decisions. This is no small task due to the sheer range and scope of the data sources available to today’s com­panies.

Luckily, the geomarketing applications RegioGraph and DISTRICT can perform this function quickly and efficiently, generating compelling results that will inform your strategic decisions in marketing, sales and controlling. These are some examples of the kinds of questions these applications will help you answer:

Customer analysisWhat does the distribution of my customers look like? Which customers are responsible for my highest turn­over, and what are their locations? Market analysisWhat are the areas of greatest potential in my mar­ket, and where are my target groups with the highest purchasing power located? Where are the strengths and weaknesses in my market?

Sales controllingHow can I best optimize resources, time and staff? How can I visualize the structure and performance of my company?

Location assessmentAre my locations accessible? What is the ideal location for a new branch?

Sales territory planningHow can I quickly adjust my sales territories in response to market and company fluctuations? Are there any gaps in my sales territories or customer service regions?

RegioGraph 10 and DISTRICT 10 can answer all of these questions and many more.

RegioGraph 10 – The best GfK GeoMarketing solution ever!

DISTRICT 10 – No. 1 for sales territory planning!

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RegioGraph and DISTRICT make geomarketing a cinch

RegioGraph 10 and DISTRICT 10 is a stand­alone soft­ware package that contains all the tools you’ll need to perform geomarketing analyses:

high­performance market and sales territory analysis driven by a user­friendly interface

bundled digital map package for a European country of your choice

Corresponding GfK Purchasing Power data on coun­try and region levels for all Europe, facilitating an objective analysis of your company data. Thanks to its user­friendly interface (similar to Office), RegioGraph and DISTRICT can be utilized without prior knowledge of cartographic principles. Employing the latest .NET technology, RegioGraph and DISTRICT are fully compatible with Windows VISTA, making them a solid investment for years to come.

RegioGraph 10 and DISTRICT 10 offer a straightforward, easy-to-use interface:

Emulation of the well­known Microsoft environment, offering immediate familiarity

Automatic installation of all required maps and market data

Professionally prepared maps and projects that can be accessed with the touch of a button

A software platform specifically designed for a marketing, sales and controlling context

Special­purpose wizards that help you easily and quickly import and analyze data or plan sales territories

Analyze and optimize: Two geomarketing solutions for your regional market development

RegioGraph and DISTRICT allow you to identify strengths and weaknesses in your markets, discover new opportunities for growth and optimize your sales territory network. With RegioGraph and DISTRICT, you’ll always have a leg up on the competition!

DISTRICT for sales territory planning

DISTRICT includes all of the features contained in RegioGraph, in ad­dition to tools designed to help you plan and optimize your sales ter­ritories. DISTRICT 10 adds a new dimension to sales territory planning through the incorporation of powerful analytical tools for planning new company locations, optimizing existing locations and producing com­pelling market reports.

RegioGraph for analyses

RegioGraph is the ideal solution for representing your company and market data on digital maps. Discover new areas of market potential, analyze your existing markets and prepare convincing cartographic illus­trations for live and online presentations.

Includes all functions of RegioGraph

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More than 100 analytical, sales territory planning and report­producing functions help you get the most from your data! Close gaps in your customer service network, optimize your branches or evaluate the performance of your product lines.

3) Produce convincing resultsBoost the quality of your presentations by incorpo­rating eye­catching maps and illustrations that tell the story behind the numbers. Or, export maps and graphs to e­mails and websites to make a greater impact. Either way, you’re bound to impress your audience!

4) Present your findings

Regional market analyses and sales territory plan­ning have never been so easy! Discover new areas of market potential, structure your sales territories according to criteria of your choice and pinpoint strengths and weaknesses in your market. Integrat­ed application wizards guide you quickly and efficiently to the desired result.

2) Achieve your goals more quickly

Customer, market and company data in any stan­dard format can easily be imported into RegioGraph and DISTRICT with a simple click of the mouse. You can then visually represent the data, revealing, for example, the distribution of your customers, turn­over figures or sales force allocation.

1) Import your data

Import – Analyze – Act:Streamlining your regional market planning

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RegioGraph 10 and DISTRICT 10 can make more out of your company and market data! Extract meaning from the numbers, and produce convincing maps and graphs that illustrate the results.

It only takes a few steps to go from raw numbers to insightful illustrations:

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Discover market potential and analyze customer profiles with RegioGraph

Realize new opportunities for growthKeep an eye on market developments. By

regularly comparing your turnover figures to the GfK Purchasing Power data included in the software, you can identify areas of unexploited potential before the competition. This lays the groundwork for sustain­able success.

Optimize sales territoriesVisualize your sales territories with DISTRICT!

This powerful application automatically generates and optimizes sales territories based on your im­ported customer and company data. Further fine­tune your customer service and sales force by re­structuring sales territories according to potential, accessibility and workload. DISTRICT 10 gives you the ability to rank the importance of the chosen criteria, producing results that are tailor­made to your company’s needs and goals.

Sales territory planning wizardDISTRICT 10 supports you every step of the way

in your sales territory planning endeavors. Simply fol­low the step­by­step instructions provided by the sales territory planning wizard in order to achieve maximum optimization of your sales regions and locations.

Plan new sales regionsDISTRICT gives you the ability to build new sales

territories from scratch! New sales territory structures are created based on the criteria you enter – e.g., postal codes. Produce multiple layers so that you can incorporate and visually represent a wide array of data without compromising ease­of­use.

Discover optimal locationsUse DISTRICT to determine the ideal base of

operations for every sales territory. For example, po­sition your base of operations so that required travel time is minimized.

Prepare reportsDISTRICT 10 makes it easy to keep an eye on all

aspects of market development by automatically ge­nerating region­specific reports that include relevant information on turnover, population figures, size and accessibility. With this tool you can quickly bring your staff up­to­date on the latest changes!

Locate your most important customersIdentify your key customers and see, at a

glance, the location of the clients responsible for your highest turnover figures. Target your marketing and sales efforts accordingly.

Analyze and assess locationsEvaluate individual locations or entire

branch networks in order to assess your catchment areas. Evaluate the potential of new locations, thus maximizing your chances of success.

Analyze regionsRepresent your market and/or service

areas on digital maps in order to quickly identify gaps. Plan new sales territory networks across regional and national boundaries with the help of the software’s hierarchical layer feature.

Actualize potentialAll essential data is integrated into the

relevant maps, allowing you to view the numbers with a simple mouse click. The standard package includes population figures, household figures and purchasing power figures on the level of all Europe­an countries and regions.

Optimize existing sales territories and scope out new ones with DISTRICT

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Overview of key functions

Import dataData formats: .xls, .mdb, .txt, .csv, .asc, .dbf, ODBC, Windows Clipboard x xMap formats: .mif (MapInfo), .shp (ESRI), .rx5 , .gfk (GfK GeoMarketing / GfK MACON) x xGraphic formats: .bmp, .jpg, .emf, .wmf, .gif, .tif, .png, OLE objects x xExport dataSpreadsheets: .xls, .txt, .csv, .mdb, Windows­Clipboard x xGraphics: .png, .gif, .tif, .bmp, .jpg x xHTML file with hyperlinks x xPresentation of maps directly within the application x xUser­defined printing size, up to a length of 10 meters x xMap navigationContinuous zooming from 1:10 to 1:2 billion (global view) x xBookmark feature for easy toggling between map sections x xMap layout and labellingUser­defined formatting of all areas, lines, points and labels x xSemi­transparent representation of all areas, lines, points and labels x xIntegration of key cartographic elements (scale, compass, grid lines, legend) x xAutomatic centering of labels in map objects x xAutomatic arranging of labels to prevent overlap x xUser­definable prefixes and suffixes for displayed numerical values x xComprehensive information for all layers through Tooltip feature x xCustomer and location visualizationVisual representation of customers and locations through automatic geocoding or manual placement x xWizardsImport wizard x xAnalysis wizard x xSales territory planning wizard xCalculation wizard x xAnalysesRepresentation of individual variables (attributes, areas/lines/points according by class, point density, ABC­Analysis, regional ABC­Analysis)

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Representation of multiple variables (via pictograms, portfolio analyses, multidimensional symbols, charts) x xRepresentation of location­specific variables (distance to another user­defined location, relative values expressed as percentages, absolute or regional radial analyses, star and tree analyses)

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3D representations (prisms, grid lines) x xCalculationsSelection and filtering of postal codes, customers, cities, etc., according to spatial or content­specific criteria

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Calculation of distances in kilometers, meters, miles and yards; estimates for driving­time x xRegional calculations (surface area and circumference) x xOrganize and visualize data within user­defined regions x xCalculation and representation of trends x xComprehensive syntax for adjusting calculation formula used in spreadsheets x xSales territory planningImport, create and realign sales territories manually or automatically; restructure existing sales territories using the drag­and­drop feature

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Display existing sales territory structures by importing your customer location data xOptimize regions automatically or manually xGenerate new sales territories automatically – with the help of the sales territory planning wizard – or create them manually

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Plan subregions xFind ideal locations and define catchment areas xGenerate sales territory reports and statistical reports x

RegioGraph 10 and DISTRICT 10 at a glance: RegioGraph 10 and DISTRICT 10: Packed with features!

Software Digital Maps

RegioGraph 10 or DISTRICT 10

Professionally prepared map projects and analyses: political and purchasing power maps for European countries and regions

Quick Start Guide and User Manual

Practice projects

Mapset for a European country of your choice:

Administrative maps down to the level of individual municipalities

Postal code maps down to the most detailed level – e.g., in Germany, five­digit postal code districts

Comprehensive topographical maps: elevation, city points, bodies of water and much more

Comprehensive Tele Atlas street maps

Maps detailing political boundaries – at the state level and region – for all European countries

Service

Additional free market data corresponding to Europe­wide digital maps (countries and regions):

Purchasing Power, population and households

Free hotline for registered users

RegioGraph and DISTRICT tutorials available online

Free additional downloads

Discounts for software training courses

System requirements: RegioGraph 10 and DISTRICT 10 are compatible with PCs running any version of Windows from 2000 onward equipped with the corresponding up­to­date service packs. We recommend the following hardware profile:

Minimal requirements Recommended

CPU 1.0 GHz 2.0 GHz

RAM 256 MB 2 GB

Hard drive space (Installation and tem­porary files)

approx. 350 MB approx. 2 GB

Hard drive space(for digital maps)

varies according to number of digital maps

varies according to number of digital maps

Graphics card 800 x 600 resolution 1280 x 1024 resolutiom

DVD­ROM required required

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Experience on which you can build:Software training courses and coaching

Save time and gain valuable insight regarding the nu­merous applications of RegioGraph and DISTRICT. Our experienced instructors will help you get to know the software through guided exercises, giving you the abi­lity to work quickly and efficiently when you return to your company.

The comprehensive practice exercises and course hand­book will give you a solid foundation for the creation of tailored digital maps, the most important features of the software and many practical tips for maximizing RegioGraph’s and DISTRICT’s capabilities.

We provide a supportive atmosphere in which you can learn about and explore the software’s many capabili­ties, with plenty of opportunities for asking questions and hands­on exercesis. This approach ensures that the skills you learn will not be forgotten!

From individual postal codes to the entire globe: Bringing your markets into focus with digital maps

Make use of the many advantages of implementing worldwide digital maps as the basis for your company’s regional planning. For example, you can visually repre­sent your customer and sales data with the help of our postal code maps, allowing you to quickly and easily compare the various regions in which you are active. Analyze your customers and markets worldwide

Spot potential and relationships between your data at a glance

Plan your sales territories effortlessly across national borders

Expand into new markets and pinpoint optimal bases of operation

Choose from amongst 240 country­specific map sets, continent editions or our world edition – the largest comprehensive map set available. Included with the map sets are comprehensive postal and administrative maps, in addition to topographical maps depicting cities, streets, rivers, lakes and elevations.

GfK GeoMarketing’s digital maps are produced to the highest standards:

Gapless, seamlessly digitized maps

Continuously zoomable vector maps

Regularly updated and amended

International and national place name attributions

Perfect compatibility with GfK GeoMarketing’s market data

A full list of available maps is available at www.gfk-geomarketing.com/digitalmaps.

Go from beginner to power user with the help of a two-day training course for RegioGraph 10 and DISTRICT 10!

Individual coaching sessionsDo you have very specific questions about how RegioGraph and DISTRICT can be utilized to their full effect within your company? Our solution­driven coa­ching service gives support and guidance regarding your company­specific data and goals. Our experts will be happy to deliver tailored coaching sessions on sales territory planning and geomarketing. We pride oursel­ves on offering solutions as unique and varied as our customers! Don’t hesitate to get in touch with us to discuss your particular needs.

More information is available at www.gfk-geomarketing.com/training.

„The training course was superb. I learned so much, including lots of tricks and shortcuts. Also, the new DISTRICT 10 is really a quantum leap forward.“

Norbert Gneiding, Schleich GmbH

„The concentrated and very efficiently run two-day training course gave us a firm foundation with regard to DISTRICT’s most important functions. The well-chosen, practical examples helped to quickly drive home the software’s main features.“

Thomas Fischbeck, HERMES Pharmaceuticals

Are you active throughout Europe and looking to expand to a new country? As the world’s largest producer of digital, postal and administrative maps, we have the maps you need, with coverage of 240 countries worldwide!

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A broad and detailed perspective:Europe-wide market data

With over 70 years of experience, GfK is a name you can trust when it comes to European market data. We deliver regularly updated, comprehensive datasets of the highest quality and detail.

With GfK GeoMarketing’s market data you can... Selectively manage your markets

Define and pinpoint your most lucrative target groups

Objectively assess the performance of your sales force

Discover areas of unexploited potential and increase your profits.

Always there for you:Support and guidance, free-of-charge

With a free user hotline, web tutorials and e-mail support, we don´t leave your questions unanswered.

Deliver more convincing presentations, minimize risk when planning new sales terri-tories and get to know your markets better. GfK GeoMarketing’s Europe-wide market data provide you with region- and branch-specific information on consumers, industries, retail and trade.

Whether consumer data (GfK Purchasing Power), re­tail trade data (GfK POS indices), or market data, we have the information you need to realize your business goals! More details are available at www.gfk-geomarketing.com/marketdata.

User hotlineYour success is important to us! As a registered user, you can access our support line, free­of­charge, from Monday to Friday between 9 a.m. and 5 p.m. CET by calling +49 (0)7251 9295112.

Web tutorialsAccess our online tutorials for step­by­step instructions on performing a variety of common geomarketing tasks. For example, learn how to import your company data into RegioGraph and DISTRICT, create an interactive map for your website or prepare maps and charts for presentations. For an overview of the available tutorials, visit www.gfk-geomarketing.com/tutorial.

E-mail support Feel free to e­mail us with your questions at support@gfk-geomarketing.com. A member of our support team will get back to you as soon as possible.

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For more information, please call +49 (0) 72 51 92 95 200or visit www.gfk-geomarketing.com/software.

GfK GeoMarketing GmbH • Werner-von-Siemens-Str. 9 • Building 6508 • D-76646 BruchsalGermany • info@gfk-geomarketing.com • www.gfk-geomarketing.com

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