Outsourcing our social media marketing put my business at risk.

By building my own online authority using social media, I was back in control. As my reputation grew, so did my company’s. As a result, we saw an increase in sales of 38% over 18 months.

Peter Ranklin, CEO

Business Leaders - Reduce risk to your business

while boosting your sales revenue

Changes to Google means that whether your digital

marketing is outsourced or delegated, the person

responsible gains ownership of your business’s

online authority and intellectual property - and

they will take it with them if they leave!

Directors, now is the time to take ownership

of your online activities with

Empower123 and Empower101

Empower123 Empower123 is a twelve-month membership programme aimed at providing you with

support and practical learn-and-apply techniques, to build your authority and reputation

online, while generating leads and increasing sale. Your membership includes:

Peer group networking in a confidential, non-competitive and enabling environment

Mentoring during group sessions, and between sessions, to advise and support you at

every stage on your online engagement strategy

Exclusive monthly coaching sessions that will empower you to regain your status as

the voice of your company, and take ownership of your intellectual property.

To join this exclusive group, call Nick Strong on 02380 275 710

Membership in your area is limited to 12 people. You can be one of

them for only £295 per month. Call now to book your place!

Nick Strong is well-known in the franchise industry with over 15 years experience in franchise development. He helps franchisors grow their franchisee networks and increase their management service fees online. Specialising in web marketing and mentoring for the industry, carries out web marketing audits and action planning for growth.

Sue Gorrett has worked in marketing for over 30 years. As a consultant, she specialises in helping businesses develop marketing strategies aimed at continual growth. Her profound knowledge and hands-on experience of digital marketing, coupled with her well-honed offline expertise, ensures her clients a fully integrated, strategic and focused marketing advisory.

Meet your mentors

Reduce risk and take control!

What you get:

• Ten one-day meetings per year

• Two webinars (exclusive access)

• Review of web and social media strategy

and action plan

• Access to LinkedIn discussion groups

• Two hours online or telephone

support each month (includes Franchise

marketing support)

• Weekly eshots with how-to guides,

updates, links to recommended

information and blogs

• Access to professional support

What you will achieve:

• A fully integrated targeted on/offline

marketing strategy and action plan

• Legal compliance online

• An internal and franchisee online policy

• Lead generation and conversion skills

• Ownership of your brand and messaging

• Ownership of intellectual property

• The ability to engage, promote, measure

and monitor online

• Greater following, referrals and feedback

• monitoring and time saving tools

• Professional social media pages

The benefits of social media marketing

Information taken from an online survey

of 3025 participants in 2013.

Courtesy of Social Media Examiner

To find a group near you, email nick@selectyourfranchise.co.uk

Empower101 Access exclusive one-to-one consultancy aimed at further enhancing your progress, and

strengthening the support your receive from the group. Provided as either one-off or

ongoing sessions, Empower101 is tailored to your specific needs and is therefore not

included within your membership. You can benefit from:

• Monthly social media action plan, one-to-one mentoring and one-on-one coaching

• Full audit of websites and social media

• Full social media report and action plan

• Bespoke staff training (group or one-on-one)

• Full website and SEO performance audit with recommendations for improvement

• Full website review with recommendations (includes user-experience, calls to action,

lead generation capabilities and SEO)

• Up to 8 hours per month legal telecom support

• Full legal audit of website and social media policy

• Website specifications to brief your web developers

• One-on-one consultation on any marketing integration and planning issues

Contact us now to discuss your one-on-one requirements

Look what you can achieve!

Your practical learn-and-apply course for online sales success

Through mentored peer groups, you will be coached in the skills and tools needed for a journey

that will increase your market following, generate leads and boost your sales.

Month 1 - Introduction to social marketing

Lay the foundations to your online and offline strategy: review of your clients, brand and your

customer journey. Find clients online and gain competitor, customer and marketplace intelligence.

Month 2 - Developing strategy

Build your online strategy: set goals, establish KPIs, and allow for measurement. You will be able

to maximise results by integrating on and offline activities - and we will show you how.

Month 3 - Protection and policies

Be legal online with the help of our legal specialists who will help you develop both franchisor and

franchisee social media policies, website T&Cs and complaint management.

Month 4 - Content and authorship

Content strategy is pivotal in determining your business’s authority on Google, your rank on

search engines and your lead generation success. We will equip and support you.

Month 5 - Growing your community

Locate and engage with potential clients, build communities, and monitor your results. Learn

time saving tools and techniques and methods that will maximise your social media potential.

Month 6 - Adding value through giveaways

Google loves companies that provide resources like eBooks and videos - they help get business

leads fast too. It’s the quickest and cheapest way to get prequalified mailing lists.

Month 7 - Online promotion

Tackle your own online promotions, like SEO or PPC or have the confidence to delegate and get

value for money. Get recommendations and referrals, track your promotions and capture leads.

Month 8 - Websites that generate leads

Find out what it takes to get potential clients to visit and stay on your site, commit to your offer

or become a qualified sales lead.

Month 9 - Social to leads to sales

Brush up your sales techniques - understand the triggers and behaviours that pre-empt a sale.

This session will cover everything from follow-ups to loyalty and referral schemes .

Month 10 - Maintaining sales relationship - FRANCHISEE

Develop a franchisee engagement strategy with loyalty rewards, improved communication,

involved in franchisee marketing, guide and dictate policy and getting recommendations.

Month 11 - Maintaining sales relationship - END USER

Devise an end-user engagement strategy, including rewarding loyalty online, making them love

your brand, building communities and getting recommendations and sales referrals .

Month 12 - Review and repeat

Review and improve your strategy, establish benchmarks, set your goals higher, embrace new

online trends and plan for greater sales success.

Call 02380 275 710 or email nick@selectyourfranchise.co.uk