leveraging marketing psychology to boost revenue per session
TRANSCRIPT
Ryan Urban: CEO, Bounce Exchange Sean Shahparast: Conversion Director, Bounce Exchange
Leveraging Marketing Psychology to Boost Revenue !May 2014 Presentation
@danielmcgaw
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Dan McGaw Director of Marketing
KISSmetrics !
@danielmcgaw
Sean Shahparast Conversion Director
Bounce Exchange !
Ryan Urban Co-Founder and CEO
Bounce Exchange !
1 Section One - Pick the Winners
Starting Off
Landing Page Optimization
Product Page Optimization
Checkout Optimization
Actionable Tactics
2 Section Two - Conversion Rate Optimization
Table of Contents
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Pick the Winners
1
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29:59
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Conversion Rate Optimization
2
Starting Off
• Landing Page Optimization
• Product Page Optimization
• Checkout Optimization
• Actionable Tactics
Landing Page Optimization
• Start with a spreadsheet
• Benefits + Imagery + Social Proof +
CTA’s
• Long Page vs. Short Page
Product Page Optimization
• Do not be an order-taking
mechanism
• Tell the product story
• Social proof
Checkout Optimization
• Mini-Cart vs. Redirect
• Clean out the garage
• Add more steps
• Payment options
Actionable Tactics
• What’s in it for the visitor?
• Contrast the critical actions?
• Stop the leaks?
• Sense of urgency?
• Micro-Conversions
Questions?
Dan McGaw Director of Marketing
KISSmetrics [email protected]
Sean Shahparast Conversion Director
Bounce Exchange
Ryan Urban Co-Founder and CEO
Bounce Exchange [email protected]
