recognizing purpose and audience in media texts. what is media?

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Recognizing Purpose and Audience in Media Texts

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Page 1: Recognizing Purpose and Audience in Media Texts. What is Media?

Recognizing Purpose and Audience in Media

Texts

Page 2: Recognizing Purpose and Audience in Media Texts. What is Media?

What is Media?

Page 3: Recognizing Purpose and Audience in Media Texts. What is Media?

OTHER MEDIA:• Newspapers• Books and magazines• Recorded music• Movies• Radio• Television• The internet

Page 4: Recognizing Purpose and Audience in Media Texts. What is Media?

Purpose of Media Text

• Who created it?• Who benefits from it? E.g., If the media text is trying

to sell you something, then the company will benefit. If the media text is meant to inform the public (for example, an ad to encourage people to stop smoking), then the public benefits from the text.

• Why was it created? It can be to inform, entertain, or persuade. For example, an ad for a movie is trying to persuade you to do something: watch that movie!

Page 5: Recognizing Purpose and Audience in Media Texts. What is Media?

What is the purpose of this media text?

Page 6: Recognizing Purpose and Audience in Media Texts. What is Media?

What is the purpose of this media text?

Page 7: Recognizing Purpose and Audience in Media Texts. What is Media?

What is the purpose of this media text?

Page 8: Recognizing Purpose and Audience in Media Texts. What is Media?

What is the purpose of this media text?

Page 9: Recognizing Purpose and Audience in Media Texts. What is Media?

What is the purpose of this media text?

Page 10: Recognizing Purpose and Audience in Media Texts. What is Media?

What is the purpose of this media text?

Page 11: Recognizing Purpose and Audience in Media Texts. What is Media?

What is the purpose of this media text?

Page 12: Recognizing Purpose and Audience in Media Texts. What is Media?

What is the purpose of this media text?

Page 13: Recognizing Purpose and Audience in Media Texts. What is Media?

What is the purpose of this media text?

Page 14: Recognizing Purpose and Audience in Media Texts. What is Media?

Audience of Media Texts

• What audience is the media text intended for?• How do you know?• What specific features of the media text

(music, colors, text, mood and so on) appeal to such an audience? For example, a media text produced to appeal to teens might include young actors and use modern music.

Page 15: Recognizing Purpose and Audience in Media Texts. What is Media?

Who is the intended audience of this media text?

Page 16: Recognizing Purpose and Audience in Media Texts. What is Media?

Who is the intended audience of this media text?

Page 17: Recognizing Purpose and Audience in Media Texts. What is Media?

Who is the intended audience of this media text?

Page 18: Recognizing Purpose and Audience in Media Texts. What is Media?

Who is the intended audience of this media text?

Page 19: Recognizing Purpose and Audience in Media Texts. What is Media?

Who is the intended audience of this media text?

Page 20: Recognizing Purpose and Audience in Media Texts. What is Media?

Who is the intended audience of this media text?

Page 21: Recognizing Purpose and Audience in Media Texts. What is Media?

Your Assignment

• Choose a media text.• Write a few paragraphs about the purpose

and audience of the media text. • Finally, answer this question:Explain how recognizing purpose and audience

helps the reader to determine the intended meaning of a media text.