Social Media for Real Estate Recruiting and Retention

#C21Social4Biz

Customer Success Executive, Hootsuite

@inthekisser

Erica Ayotte

Erica AyotteCustomer Success ExecutiveHootsuite@inthekisser

Agenda

• Using social to build relationships

• Retention Strategy

• Retention Tactics

• Recruiting Strategy

• Recruiting Tactics

• Resources

Please Connect & Share!Please Connect & Share!

#C21Social4Biz @Century21 tapin.century21.com@inthekisserlinkedin.com/in/ericaayotte

#C21Social4Biz

“Everyone says social media is some kind of unicorn. But maybe it’s just a horse.” — Jay Baer

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Building Relationships

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The cost of turnover is 1.5 to 2x that person’s salary

-Deloitte

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Companies that value their employees the most are also the most financially successful. - Fortune Magazine

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Actively-disengaged employees cost U.S. business up to $550 billion a year in lost productivity.

- Gallup

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What does social have to do with it?

• Fish where the fishes are• Time efficient• Nurture connections• Setting the example

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Risks of Not Adopting

of businesses will Lose market position

1/4

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Benefit of Adopting

20%More Revenue

60%Higher Profit Growth

McKinsey Report

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Retention

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• Recognition

• Personalization

• Your time

Retention Strategy

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1. Block off time

2. Like at least 3 posts everyday on Facebook and LinkedIn

3. Comment on at least 1 post everyday on Facebook and LinkedIn

4. See if your own posts start to get more engagement

Retention Tactics

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Notification Examples

Recruiting

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• Digital Eavesdropping

• Recruiting is more than LinkedIn

• Show off your expertise

• Show off your personality

Recruiting Strategy

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1. Add one new connection every week

2. Post three times each week

3. Channel appropriate content

4. Find & schedule your content with Hootsuite

Recruiting Tactics

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Content Examples

Twitter Basics for Recruiting • Localize your profile, use relevant key words

• Utilize search to find local & industry influencers

• Connect your email to find connections to follow

• Post consistently

• Be patient

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tapin.century21.com

facebook.com/century21

facebook.com/lightersideofrealestate

realtor.com

inman.com

Google Alerts/Feedly/RSS Reader

Resources

blog.hootsuite.com

learn.hootsuite.com

blogs.constantcontact.com

jonloomer.com (advanced)

moz.com (advanced)

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Thank you!