ida’s member growth recruiting and retention of members
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IDA’s member growth Recruiting and retention of members. Nordic IN organising workshop 31 August – 2 September 2011. Agenda. About IDA Growth in figures Elements of growth. Facts about IDA. 83,500 members All engineering disciplines and other professionals with a background in science - PowerPoint PPT PresentationTRANSCRIPT
IDA’s member growthRecruiting and retention of members
Nordic IN organising workshop 31 August – 2 September 2011
Agenda
• About IDA• Growth in figures• Elements of growth
Facts about IDA
• 83,500 members• All engineering disciplines and other
professionals with a background in science• 8 regions and 25 sections• App. 80 science and technology networks and
groups• 1,500 annual events – 50,000 participants• Staff – approx. 200 persons• Membership fee – approx. 450 € per year
IDA is both a professional body and trade union
IDA offers counseling on:•Matters related to employment•Establishing and running your own businessIDA offers:•Networking and events •Financial benefits.
Growth in figures
Members total
Members divided into graduates and students
Elements of growth
Financial benefits
IDA in all seasons!
Core benefits
Boom
Recession
Time
Actions - 1
• Reduced membership fee– 2 * 500 DKR. in 2006 and 2008
• Establishing of a Sales Department– Growth focus– Dedicated team of sales people
• Reduction in membership terminations• Active recruitment of engineers
• All members wanting to cancel their membership receive a phone call within 8 hours
Action 2• Streamlined university thrust
– 31 ‘sales people’– Building a ‘giant’ database of future graduates– Current, electronic dialogue– Automatic transfer from student to full membership– Loyalty benefits are gained during university years– Lock-in strategies, examples
• Dedicated student insurance programme• Car insurances priced according to membership duration• Active advisory services in relation to employment contracts
when graduated
• IDA Forsikring (IDA Insurance)– Inexpensive insurances, e.g. car insurance– Most important barrier against termination (Rambøll)– Massive marketing activities
Actions - 3
• Active recruitment through telemarketing among– Subscribers to Ingeniøren without IDA membership– Citizens bearing the title ‘Engineer’– Former members– Members of IAK (The unemployment insurance fund for
engineers)
• Telephone contact to all newly recruited (graduate) members
• Member-get-member programme
• Massive general marketing
IDA and IDA Forsikring grow accordingly
IDA Forsikring - members IDA - members
Insurance coverage among IDA’s members
Members’ reflections - 1
• Sevices/benefits most used by members (2009)
1. Job change, advisory on contract2. Termination of contract (lay-off)3. Wage negotiation4. IDA Forsikring.
Members’ reflections - 2
• Benefits of greatest importance (2009)1. Ingeniøren (our weekly newspaper)2. IDAs wage statistics3. Advisory services on contracts and employment4. Insurance 5. Networking (vocational)