rajat paharia - "how to sell gamification to your organization"
DESCRIPTION
During the Summit you’ll get two days of intensive gamification theory, tactics and best practices. But how do you translate that into action when you get back to work? Bunchball invented gamification, we’ve launched more successful applications with clients than anyone in the industry, and in this session we will arm you with the tools you need to get your management, coworkers and partners bought in and excited about gamification.TRANSCRIPT
Confidential - Do not distribute
Gamification @ APERTURE
Confidential - Do not distribute
Our ProblemWe’re Struggling to make our Customers, Partners & Employees more Active & Loyal
Fighting for attention, participation and
loyalty Increasing competition for partner attention and sales
Declining engagement and satisfaction
Confidential - Do not distribute
We are living our lives online
And generating dataon user activity
Which can be used to motivate more high-value
activity and loyalty
The Opportunity
Confidential - Do not distribute
We are living our lives online
And generating dataon user activity
Which can be used to motivate more high-value
activity and loyalty
The Solution
Gamification
Confidential - Do not distribute
Gamification is…
Applying Game Mechanics to Non-Game Experiences
to Motivate High-Value Activity and Loyalty
Confidential - Do not distribute
Confidential - Do not distribute
Confidential - Do not distribute
Confidential - Do not distribute
Confidential - Do not distribute
Engage Users AcrossPlatforms, Websites, and Devices
Enterprise Apps Websites/Portals Social Platforms Devices
Gamification
Confidential - Do not distribute
Here’s Who’s Using it TodayTo engage customers, partners & employees
Confidential- Do not distribute
Confidential - Do not distribute
50%
2013
Of all social business initiatives will include
an enterprise gamification component
Constellation Research
2014
70%Of the 2,000 largest
global companies will use gamification for at
least one aspect of their organization
Gartner
2015
50%Of companies that manage innovation
processes will gamify those processes
Gartner
Our Competitors Will be Using it Tomorrow
Confidential - Do not distribute
Our Future: The Engaged EnterpriseActive & Loyal Customers, Employees & Partners
Confidential - Do not distribute
The Engaged EnterpriseActive & Loyal Customers, Employees & Partners
Confidential - Do not distribute
Media, Marketing, Loyalty, etc.
Confidential - Do not distribute
The Engaged EnterpriseActive & Loyal Customers, Employees & Partners
Confidential - Do not distribute
Results:80% of users opted in within week one of rollout
Reduced onboarding from 4 weeks to 14 hours
Agents trained through MyWork outperformed peers by 23% in average call handle time and boosted customer satisfaction by 9%
2011 CLO “Excellence in Social Learning” Award
Improving Productivity: LiveOps Distributed Call Centers
Objective: Create a learning community (“MyWork”) improve performance of 20,000 virtual call center call agents
Source: Chief Learning Officer, December 2011 (www.CLOmedia.com)
Confidential - Do not distribute
The Engaged EnterpriseActive & Loyal Customers, Employees & Partners
Confidential - Do not distribute
Corinne SklarVP of Marketing
Confidential - Do not distribute
Results:• Huge increases in social sharing• 80% increase in blog traffic from social media• 45% increase in website traffic from social media• Company Klout score increased• 57% increase in internal Salesforce Chatter activity
Going Social at Bluewolf
Objective: Motivate Bluewolf’s 350 employees to utilize social media and increase Bluewolf’s visibility and reputation
Confidential - Do not distribute
Nicki PowersDigital Engagement Designer
Confidential - Do not distribute
Driving Learning at Ford CanadaObjective: Improve onboarding and ongoing training of dealerships
Results:• Over 100,000 visits to the site on Day
One (400% increase)• Multiple replays of the trivia module to
better the learning of the content and earn points
• By Week 5 of the program, actions per user more than doubled and total actions increased another 60%
Confidential - Do not distribute
We will be an Engaged EnterpriseActive & Loyal Customers, Employees & Partners
BIG DATA
CIT CLOUD
SAAS APPS
WORKFORCEANALYTICS
Confidential - Do not distribute
Confidential - Do not distribute
Visit our booth for a copy of this presentation!
http://www.bunchball.comhttp://www.gamification.com
@bunchball