10 insights to revolutionize customer & employee engagement, with rajat paharia
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Listen to the full interview at www.33voices.com/rajat-paharia/audio Widely recognized as the father of gamification, Rajat Paharia is the founder and Chief Product Officer at Bunchball. Since creating the gamification industry in 2007, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies, including Toyota, Mattel, T-Mobile, Bravo, VMware, ESPN, BOX Technologies and Kimberly Clark.TRANSCRIPT
@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Rajat PahariaWidely recognized as the father of gamification.
Founder and Chief Product Officer at Bunchball.
Has helped engage customers and motivate em-ployees at a wide array of companies, including Toyota, Mattel, T-Mobile, Bravo, VMware, ESPN,
BOX Technologies and Kimberly Clark.
@RajatRocks
Stream interview Watch videoWatch videoNo.1
True loyalty transcends the transaction;
it’s a combination ofMotivation + Big Data + Gamification!
Stream interview Watch videoWatch videoNo.2
Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:
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Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:Autonomy
“I control”
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Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:Mastery
“I improve”
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Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:Purpose
“I make a difference”
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Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:Progress
“I achieve”
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Learn how to harness human motivation, and you’ll have an endless supply of it.
Ignite these intrinsic triggers:Social interaction
“I connect with others”
Stream interview Watch videoWatch videoNo.3
Consumers will willingly exchange data
as long as you can demonstrate tangible value.
amplify it.
Stream interview Watch videoWatch videoNo.4
Gamification is motivating people through data.
Ignite it by setting challenging goals, providing real-time feedback, rewarding achievementand building community.
Stream interview Watch videoWatch videoNo.5
Marketing with Loyalty 3.0 isn’t a ‘talk at you’ approach;
it’s designed for the user to engage with the brand.
Stream interview Watch videoWatch videoNo.6
Accelerate learning by enabling users to learn the game by playing the game.
Do, then learn.
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Align employee performance with gamification
and watch engagement soar.
inspire, don’t supervise.
Stream interview Watch videoWatch videoNo.8
Bring your Loyalty 3.0 program to life by:
Stream interview Watch videoWatch videoNo.8
Bring your Loyalty 3.0 program to life by:
Understanding what motivates your users.
learn don’t sell.
Stream interview Watch videoWatch videoNo.8
Bring your Loyalty 3.0 program to life by:
Understanding what motivates your users.
learn don’t sell.
33voicesRajat Paharia - Applying Gamification To Your Brand
Stream interview Watch videoWatch videoNo.8
Bring your Loyalty 3.0 program to life by:
Decide on the key activities you’d like your users to do.
measure it.
Stream interview Watch videoWatch videoNo.8
Bring your Loyalty 3.0 program to life by:
Design an experience that motivates users to do these things.
tell a story.
Stream interview Watch videoWatch videoNo.9
Think with Arcs.Create experiences that have beginnings and endings.
constraints inspire creativity.
Stream interview Watch videoWatch videoNo.10
At it’s essence, Loyalty 3.0 is about
driving business results.
pinpoint them early, measure them often and adjust them when needed.
Really reflect...
Can you measure loyalty?
Really reflect...
