gsummit sf 2014 - the design of work: how gamification is revolutionizing hiring, team-building...
TRANSCRIPT
@bunchball #gamification #gsummit
The Design of Work: How Gamification is Revolutionizing
Hiring, Team-Building & Performance Management
@bunchball #gamification #gsummit
Customer loyalty drives profitability and growth
Customer satisfaction drives customer loyalty
Value drives customer satisfaction
Employee productivity drives value
Employee loyalty drives productivity
Employee satisfaction drives loyalty
Employee engagement drives employee satisfaction
Putting the Service-Profit
Chain to Work
HBR OnPoint, 2000
@bunchball #gamification #gsummit
More Engaging
Experience =
Motivate better performanceDrive better
business resultsCompetitive advantage
LearningCollaborationServiceSales
BIG DATA on User Activity
@bunchball #gamification #gsummit
More Engaging
Experience
LearningCollaborationServiceSales
BIG DATA on User Activity
@bunchball #gamification #gsummit
+11% revenue per employee
LearningCollaborationServiceSalesSales
+9%Service
+10%
Collaboration
+81%Learning
+373%
@bunchball #gamification #gsummit
More Engaging
Experiencegamification
LearningCollaborationServiceSales
BIG DATA on User Activity
@bunchball #gamification #gsummit
Gamification = Motivating People Through Data
Motivating Better
Performance
Gamification captures the BIG DATA that: • Consumers• Partners• Employees generate as they interact with online experiences, and uses that data to create a more engaging experience and drive: • Better Performance• Better Business Results• Competitive Advantage
LearningCollaborationServiceOnline
Experiences
BIG DATA on User Activity
@bunchball #gamification #gsummit
Gamification = Motivating People Through Data
Motivating Better
Performance
• Reward and Recognize• Measure and Motivate• Reputation• Loyalty• Guiding & Amplifying High Value
Activity
LearningCollaborationServiceOnline
Experiences
BIG DATA on User Activity
@bunchball #gamification #gsummit
Motivating Better
Performance
LearningCollaborationServiceOnline
Experiences
BIG DATA on User Activity
A Thermometer measures
A Thermostat regulates
Employers are using gamification to
capture employee activity data,
analyze it, and then using it to increase
the lifetime value of their employees
@bunchball #gamification #gsummit
This is Inevitable Because:
• Software is Eating the World
• We have all turned into Walking Data Generators
• Work has moved from Informal Systems to Formal Systems
• Businesses need Systems that Scale, Repeat, & Automate
• Data is the new Secret Weapon for Designers
• Consumerplace > Workplace
• User Experience, Process Improvement, __________?
@bunchball #gamification #gsummit
Gamification Closes the Loop
• Hiring
• Progress Toward Goals
• Live Performance Reviews
• Skills
• Reputation (The “Baseball Card”)
• Influence Networks
• Benchmarking
• Predictive Analytics
• Personalization
• Systems of Engagement vs. Systems of Record
@bunchball #gamification #gsummit
Motivating Better
Performance
LearningCollaborationServiceOnline
Experiences
BIG DATA on User Activity
A Thermometer measures
A Thermostat regulates
Employers are using gamification to
capture employee activity data,
analyze it, and then using it to increase
the lifetime value of their employees