RAJASTHAN PATRIKA

By: Ritika Dange (9403)Vinaya Patil (9418)

Introduction

• Launched on on 7th March, 1956 by , Mr. Kapoor Chand Kulish

Philosophy

• Although it takes inspiration from Western culture, it lays high emphasis for Indian culture, ideas and ethics

History and Evolution

• Founded on - 7th March, 1956

• Lokwani and Navayug – dominant newspapers during that period

• First few editions – Jodhpur, Udaipur, Kota, Bikaner …

• Now, it’s one of the leading newspapers of Rajasthan and Madhya Pradesh

Founder – Kapoor Chandra Kulish

• Ideal of puranic aphorism - “charaiveti charaiveti” (move on and on, rest not)

• Acclaimed as a brilliant journalist, a scholar of the Vedas, a thinker, a philosopher and a poet

• Wrote a four-lined poetic expression entitled ‘‘Polampol” in his paper

• His Newspaper is synonymous with Kulishji’s personality and work

Market Situation

• Prior to the eighties and nineties, national media system was characterized by domestically owned radio, television and newspaper industries

• Domination of U.S. based firms

• Where previously media system was primarily national, in the past few years a global commercial-media market has emerged.

• Commercialization along with development of communication technologies gave a impetus to television

• Liberalization, Deregulation and Privatization

Departmentation

• Job functions of the employees in the organization are divided amongst them and combined in logical ways

• Departments are therefore constituted

• The main departments of Rajasthan Patrika are:

Editorial Department

Advertising Department

Store Department

Accounting Department

Computer Department

BRANCH HEAD OFFICE

Marketing Department

Circulation Department

Machine Department

Printing Department

Growth

• Fearless reporting coupled with fiery articles penned by the editor, has contributed to its stature

• A part of the Audit Bureau of Circulation, the newspaper amassed huge popularity during the period of Emergency that lasted between 1975 and 1979. Dauntless journalism pegged its circulation at a whopping seventy five thousand 

• The post emergency period saw the shifting of bases to Kesargarh. It scaled newer heights with its circulation reaching one lakh

•Editions Published: Jodhpur (1981), Udaipur, Kota, Bikaner, Bhilwara, Sikar, Sriganganagar, Ahmedabad, Ajmer, Surat, Kota (1986), Bikaner (1987)

• Patrika's grand success continued and increased day by day. In 1995 National Readership Survey, showed that a staggering 84.68% growth. In keeping with the times, Rajasthan Patrika has also floated its online version

Sustenance• Rajasthan Patrika survived in the market with the help of marketing strategies and by studying the consumer and knowing the demands of the market well

• They did a situation analysis of the Macro environment, the market, the trends being followed, their competition, distribution channels and so on and so forth

• Also, they conduct regular Market surveys and try to learn their customers’ changing demands and ask for their suggestions

Rajasthan Patrika effectively used its marketing strategies in challenging situations and set an example for others by handling criticism, if any and difficulties in an effective and smooth manner

Challenges faced

Awards and RecognitionThese are a few among the various awards won by Rajasthan Patrika:

B.D. Goenka Foundation Award

Certificate for best decoration and printing in the field of Indian language dailies

Manak Alankaran Award

best services in the field of socialism

National Award for excellence in Printing

Current Status• One of the most circulated daily newspapers published in Hindi language from the Indian state of Rajasthan

• Rajasthan Patrika is published from major cities of Rajasthan as well as of India like Kota, Jaipur, Jodhpur, Ganganagar, Sriganganagar, Banglore, Udaipur, Surat, Bhilwara, Sikar, Ahmedabad, Bikaner, Chennai, Alwar, Kolkata and Hubli

• It also has a web version available over the Internet

• It has it’s own FM Channel

Social and Professional Activities of the Company

• The identity, reputation and prestige of an organization depend not only on its professional success but also on the way it maintains values, preserves ideals and contributes to social development

• Soon after Mr. Kapoor Chandra Kulish launched the newspaper he made it clear to his colleagues that he would also use the paper as an instrument for social change and for the alleviation of social problems

Humanitarian Work • The establishment of Jan Mangal Public Charitable Trust in 1984 was a milestone in this direction

• Patrika made a great endeavour to rush help to the people of Maharashtra and Gujarat when they were hit by the most disastrous earthquakes in Indian history • The sight of the wailing uprooted inhabitants of this unfortunate state melted even stony hearts. Patrika mobilized support for the people of this state and rendered yeoman service

• It came to the rescue of the war widows whose husbands died in the Kargil war. Patrika itself contributed a large amount and campaigned for public awareness who responded generously

• When the Indian Army was sent to the borders to face the threat of war from Pakistan, Patrika sent adventurous youths on motorcycles to the snowy valleys to ' boost the soldiers' morale with auspicious messages of good wishes and greetings

• When Patrika realized that common ordinary citizens encounter great difficulties in getting their legitimate problems solved everyday on account of bureaucratic red tapism, it started a helpline and called upon the people of the state to write to Patrika about their problems and grievances. Patrika fought for their cause by taking the issues to the departments concerned and saw that their grievances were redressed.

Conclusion

• Newspaper is an instrument of social change

• It must uphold moral and ethical values in society, provide a truthful, comprehensive and intelligent account of events, and give meaning to them

• Growth of Rajasthan Patrika is a result of unstinting commitment of Patrika towards its readers and society as a whole

• Strong and effective content of the paper are one of the paper’s strong points and the various awards are proof to it

• A newspaper must follow the tenets of journalism, and Rajasthan Patrika has achieved this to a large extent

Thank You!