rafael nadal

5
Presentation of Rafael Presentation of Rafael Nadal Nadal Presented by: Presented by: Ajay Yadav Ajay Yadav Fahad Mahmood Fahad Mahmood Sue Ireri Sue Ireri Hitesh Deepak Hitesh Deepak

Upload: the-bharatputra

Post on 26-May-2015

784 views

Category:

Education


1 download

DESCRIPTION

These are the Presentations made on Celebrity Endorsement.

TRANSCRIPT

Page 1: Rafael Nadal

Presentation of Rafael NadalPresentation of Rafael Nadal

Presented by:Presented by:

Ajay YadavAjay Yadav

Fahad MahmoodFahad Mahmood

Sue IreriSue Ireri

Hitesh DeepakHitesh Deepak

Page 2: Rafael Nadal

Celebrity EndorsementCelebrity Endorsement

Based on the belief that Based on the belief that

consumers are more likely consumers are more likely

to purchase a product if to purchase a product if

they can associate it with they can associate it with

someone they admiresomeone they admire

Page 3: Rafael Nadal

Key qualities associated with Key qualities associated with Rafael NadalRafael Nadal

– SuccessSuccess– StrengthStrength– UniquenessUniqueness– VersatilityVersatility– CharismaCharisma– PerfectionPerfection– ClassClass– DurabilityDurability– Physical beautyPhysical beauty

Page 4: Rafael Nadal

Kia Advert vs Rafael Nadal’s personality

Powerful Stroke / Power

Technical Edge / Technique

Dynamic Leap / Dynamism

The quest for perfection continues!

Page 5: Rafael Nadal

Evaluation of the KiaEvaluation of the Kia endorsementendorsement

It is believable

It is exciting

It is memorable

It is enduring