rafael nadal
DESCRIPTION
These are the Presentations made on Celebrity Endorsement.TRANSCRIPT
![Page 1: Rafael Nadal](https://reader036.vdocuments.us/reader036/viewer/2022081422/55638510d8b42adf7a8b49c3/html5/thumbnails/1.jpg)
Presentation of Rafael NadalPresentation of Rafael Nadal
Presented by:Presented by:
Ajay YadavAjay Yadav
Fahad MahmoodFahad Mahmood
Sue IreriSue Ireri
Hitesh DeepakHitesh Deepak
![Page 2: Rafael Nadal](https://reader036.vdocuments.us/reader036/viewer/2022081422/55638510d8b42adf7a8b49c3/html5/thumbnails/2.jpg)
Celebrity EndorsementCelebrity Endorsement
Based on the belief that Based on the belief that
consumers are more likely consumers are more likely
to purchase a product if to purchase a product if
they can associate it with they can associate it with
someone they admiresomeone they admire
![Page 3: Rafael Nadal](https://reader036.vdocuments.us/reader036/viewer/2022081422/55638510d8b42adf7a8b49c3/html5/thumbnails/3.jpg)
Key qualities associated with Key qualities associated with Rafael NadalRafael Nadal
– SuccessSuccess– StrengthStrength– UniquenessUniqueness– VersatilityVersatility– CharismaCharisma– PerfectionPerfection– ClassClass– DurabilityDurability– Physical beautyPhysical beauty
![Page 4: Rafael Nadal](https://reader036.vdocuments.us/reader036/viewer/2022081422/55638510d8b42adf7a8b49c3/html5/thumbnails/4.jpg)
Kia Advert vs Rafael Nadal’s personality
Powerful Stroke / Power
Technical Edge / Technique
Dynamic Leap / Dynamism
The quest for perfection continues!
![Page 5: Rafael Nadal](https://reader036.vdocuments.us/reader036/viewer/2022081422/55638510d8b42adf7a8b49c3/html5/thumbnails/5.jpg)
Evaluation of the KiaEvaluation of the Kia endorsementendorsement
It is believable
It is exciting
It is memorable
It is enduring