tennis development road show · rafael nadal. tennis ireland development road show roger geraghty...
TRANSCRIPT
Director of Tennis
National Tennis Day
Tennis 10’s
Working with Parents
ITN – NPD – Ranking – Categories
New Initiatives &
Update on Current Projects
Schools Tennis Initiative
Coach Licensing and PTR opportunity
Club Development
Indoor Tennis
New Initiatives &
Update on Current Projects
Child Protection
Questions & Answers
Distribution of Tournament Permits
New Initiatives &
Update on Current Projects
Conor O’Callaghan Regional Development Officer
Roger Geraghty Director of Development
George Lucas Ulster Branch President
Breffini Carpenter Development Director
Speakers
The DIRECTOR OF TENNIS Course
Regional Development Officer
Tennis Ireland Road Show
March /April 2012
WHAT IS A
DIRECTOR OF TENNIS?
The person at the club who directs
the overall programme in relation to
both the playing and
coaching schedule.
1. Design, plan, schedule and supervise the coaching and playing programme for junior and senior club members.
2. Work closely with both coaches and relevantcommittees to ensure that all playing and coaching programmes are delivered effectively.
3. Monitor activity at the club, in order to plan for further development of the programmes.
What Does a Director of Tennis do?
A Successful Director of Tennis will:
1. Set up, maintain and develop great programmes
2. Ensure full use of the club’s facilities – generate income
3. Promote tennis in the area
4. Improve the image of the club
5. Attract new members
6. Retain current members
7. Provide continuity (committees)
8. Provide cohesion between different groups in the club –adults/juniors/parents
9. Lead the coaches – a complete programme
incorporating a `standard approach’.
The Tennis Ireland
Director of Tennis Course
1. The Role of the Coach
2. Approaching a Club
3. Components of a Club
Development Programme
4. Working with parents
5. Communication Skills
6. Risk Assessment
7. Protecting Our Children
8. Running A Business
9. Working with
Committees
10. Staff Management
11. Important Forms and
Documents
Two Path’s…
1. Tennis Ireland Certified
Director of Tennis €125
2. Examine/study the
material,
adapt to you club free
Tennis Ireland’s Request?
1. Access the material and use it for the
benefit of your club programmes.
1. Consider appointing a Director of
Tennis (full time or part time) who has
or is committed to achieving
certification.
www.tennisireland.ie/coaches/coachin
g_courses/director_of_tennis
FULL DETAILS:
YOUR REGIONAL DEVELOPMENT OFFICER
North Leinster – Brendan Moran
South Leinster – Peter Farrell
Munster – Conor O’Callaghan
Ulster – Lauren Smythe
Connacht – Garrett Barry
Extract from Strategic Plan for Tennis 2012-2014
Development / Recreational
The over-riding theme in everything we do in this period must be to grow the
numbers playing the sport
National Tennis Day
Marketing Toolkit – key messages
• Tennis is a global sport
• Tennis is for Life
• Tennis is great for kids
Starter player pack – Martyn Evans Sports, Dublin
Shirt €25-35
Shorts €20-30
Socks €10
Shoes €55-90
Full graphite starter racquet €59-100
Balls €7
Total €250
Annual Club subscription €320
Tennis is cheap and accessible
Club Open Days
Timing
Wimbledon finals
Promotion
Local media
Demographics
Fish where the fish
are
Targeted marketing
Schools
Paid advertising
Limited use
Social media
Essential
National Tennis Day
The objective is to create a National
focus/profile and the support
infrastructure for the Club Open
day concept
National Tennis Day
Details:� Saturday 7th July – Ladies Finals at Wimbledon
� Target = 100 Clubs staging Open Days
� Use the Naas 2011 model as the template
� Support from major sponsors such as Wilson and BNP Paribas
National Tennis Day
Details:
www.nationaltennisday.ie� Naas template and other “how to” information
� List of participating Clubs
� Resource and promotional materials (templates)
National Tennis Day
Details:
� Website operational – Mid April 2012
� Media launch - Early May 2012
� National radio advertising campaign – Late June 2012
Those who organise competitions
and tournaments play a vital
role in Irish tennis by providing
the events children love to
play!
Thank You!
NEXT CHALLENGE: Ensure your events comply with the
new Tennis Ireland and ITF rules of
tennis…
Correct ball
Correct court
Correct format–
teams/RR/modify score/doubles
Racquet Size…
MORE INFORMATION:
TENNIS IRELAND RULES AVAILABLE AT:
http://www.tennisireland.ie/clubs/tournament_regulati
ons
ITF WEBSITES:
www.tennisplayandstay.com
www.tennis10s.com
Support from the top…
“Young kids don’t play soccer on a full pitch, so why should they play tennis on a full court? Support Tennis 10s”
Roger Federer
“That’s how I started to play...I think when you are 6, 7 , 8 years old, and you’re not tall, you’re not strong, it’s great to have soft balls and smaller racquets”
Justine Henin
“If you play with slower balls on a shorter court, everything is going to be better and easier”
Rafael Nadal
Working with Parents
• In the early stages the most impressionable people in a
young child’s life are their parents
• Recruiting Children means recruiting their Mothers
• Most of the popular sports are recruiting at a very young
age and this may start at 4+
In the Director of Tennis Course Peter Farrell refers to the fact that he often hears Coaches and Club Officials
talking about “Dealing with Parents”
This sounds like a chore rather than something positive
Parents are important stake holders at a club
If Parents are not happy that the club is satisfying the
needs of their child then they are more than likely to
take them out of the club
Working with Parents
Seminar / Workshop for parents
• The Club and Coaches Philosophy
• How to Help Your Childs Physical Development
Recruit sub committees of interested parents to organize
events for juniors and provide training
How can we assist Parents?
Provide a Template Presentation that can be delivered by the Coaches, the Children’s Officers and the Junior Committee representatives
A member of our Development Team can assist with the delivery of the first presentation
For Clubs to avail of this service contact the Regional Development Officer
How can we assist the
clubs in helping Parents?
International Tennis Number
National Player Database
Regional Development Officer
Tennis Ireland Road Show
March /April 2012
National Player Database
The National Player Database will become a center piece in the months and years to come in the following areas :
– Communication to all club members in relation to Regional , Provincial and National Tennis News
– Central Information System for National Grading System (ITN)
– Branch Run Competitions (Winter League , Summer Cups etc …)
– Provincial and National Junior Ranking
– In time comercial benefits will also be available from the NPD
The NPD will become the central hub for the running and communication of all tennis related activities and I would encourage your club to get involved so the
above projects can proceed
International Tennis Number
• Background
• Recognised Rating System
• Influence on player retention/
participation levels
• ITF development of ITN
• On Court Assessment
• Cross reference grid
• Descriptor
JUNIOR NATIONAL RANKING
TOURNAMENT CATEGORIES
Regional Development Officer
Tennis Ireland Road Show
March /April 2012
JUNIOR RANKING
INTRODUCTION:•The 2012 junior ranking year started in October 2011 and will run until September 2012
•It comprises of over 60 junior events that take place throughout the country including match plays
•The system has been re vamped with a lot of time and effort being put into it . This is a huge step in improving the competitive structure through out the country
JUNIOR RANKING
REGISTRATION:•All players require a Tennis Ireland PIN number . No PIN , No Points !!
•New players to the system contact their club and if the club is not registered on the National Player Database PIN’s can also be applied for at www.tennisireland.ie
•We would encourage all clubs to get involved in the NPD so that they can manage this process in the most efficient manner
JUNIOR RANKING
RANKING POINTS:•All players with PIN numbers will receive points for matches won , regardless of what Junior event they enter
•Points start from under 12 upwards
•Players will be ranked based on their best 6 tournaments . This can be viewed at www.tennisireland.ie
JUNIOR RANKING
TOURNAMENT CATEGORIES:•All tournaments are categorized as follows :
•Championship (Fitzwilliam and National
Indoors)
•National (Winter and Spring National Match
Plays)
•Category 1 – 5 (Junior Opens range from 1 – 3
with certain regional and provincial match plays
4/5)
JUNIOR RANKING
RANKING POINTS:•Points table available at :
•www.tennisireland.ie/players/juniors/junior_ranking
•All Junior Players Ranking can be found at :
•https://www.tennisireland.net/ranking/showrankings?r
ankingtypeid=5
•This system is constantly under review and all feedback will be taken on board
JUNIOR RANKING
CONCLUSION:•It has taken a long time to get to where we are and we are very hopeful that this ranking system will help stimulate our competitive structure through out the whole country
The Development Team and the Coaches Association came up with a plan to promote tennis in Primary Schools by introducing Curriculum based Tennis Lessons into the Games Strand of the Primary School’s PE Curriculum
The following has been put in place
We have appointed a Project Coordinator
The Preparation of an on line School Pack available for
download
The Pack
A series of curriculum based lesson plans covering tennis for
all Primary School classes
Video footage of each drill & game
The Lesson Plans show what objectives of the curriculum are
being developed in each lesson so the teachers will be aware
it's related to the PE Curriculum
Assessment cards and certificates have been prepared which
will allow the student to chart their own progress, and are also
directly associated with the PE curriculum
An introductory letter has been produced for the selected
schools outlining coach qualifications, insurance, child
protection & vetting
The Pack
An article regarding the Schools Tennis Initiative has been included in the very popular Teachers Magazine
IN TOUCH MAGAZINE
The Active School Flag
The Active School Flag was launched by the Department of Education in 2009.
It is a non-competitive initiative which seeks to recognise schools (both primary and post primary) that provide quality PE, co-curricular physical activity and sports programmes for their students.
The Literature we developed is uploaded on the Active School Flag Web Site under the NGB Section.
Schools & Coaches involved
There are 85 Schools and 65 Coaches that have expressed an interest in getting involved
The Development Officers and the Coordinator are currently working to match the Coaches up with the schools
Schools & Coaches involved
There are 85 Schools and 65 Coaches that have expressed an interest in getting involved
The Development Officers and the Coordinator are currently working to match the Coaches up with the schools
Ongoing Monitoring and Evaluation / Web
maintenance
School feedback forms
Coach feedback forms
Club feedback forms where coach has gained new members
through school delivery
Ongoing updates for Tennis Ireland, Tennis Coach Ireland and
the coaches.
As we know Tennis has a lot of competition from other sports
and the Sports are recruiting at very early ages
Therefore, it's very important that we target local schools as part of our
strategy to attract new members to our clubs
Below are some points that were made at previous presentations
Influence to take up a sport comes from the family & school
You need to fish where the fish are
Clubs
Promotional Days in the School
Introductory lessons by the Club Coach in the School
(6 weeks)
Offer follow up membership
Promote the Parks
Clubs
To further educate and update Coaches on the most recent information and best practice available in the Tennis Coaching Profession
Licensing
Objective
Criteria to be met by the end of 2012:
Licensing
Coach must be up to date with Vetting and Child Protection
Coach must have attained the minimum annual CPD points required by Tennis Coach Ireland which involves attendance at the National and Regional Conferences
License will be valid on a yearly basis and coaches will need to meet the minimum criteria in order for the license to be renewed
Coaches achieving the minimum criteria will receive a Certificate from Tennis Ireland and listed as a “Licensed Coach” on our Website
Licensing
PTR Opportunity
The Course
Participants will first take the on line theory presentations and the relevant on line mini tests for each presentation.
PTR Opportunity
The Course
The contact hours will involve 48 hours over 6 days with a Tennis Ireland Tutor
PTR Opportunity
The Course
There will be 4 Practical assessments and one final on line written test at the end of the Tutor contact time.
PTR Opportunity
The Course
A Logbook will be provided to the trainee coaches where they will be asked to complete 12 appropriate hours with one of the TI Internship Providers who will verify completion of the task
PTR Opportunity
The Course
Participants will need to go through the vetting process and produce evidence that they have attended Child Protection Awareness Training
Tennis Ireland Strategy
•“Promote tennis as a healthy sport for life, developing friendships & enhancing
communities.”
Tennis Ireland Strategy
•Ulster Tennis has 3 Strategic Objectives
1. Increase Number of People Playing Tennis • 4.2k-2009 to 7.3k- 2015
•‘Clubs/Parks-Councils/Schools
•Enhanced Club Programme to retain members
2. Develop a Top 100 World Class Player•‘Player pathway programme- Club/Regional/Dev- Centre of Excellence’
•‘Improve & Increase Tournament Competitions’
• Refer to Jim Watt’s presentation
3. Increase Revenues to Support Player Development & Improve Facilities•Replace Playing Surfaces & New Covered Courts
•‘Club Development/Sponsorship/Partnerships & Fund Raising’
•Benchmark Club Membership Fees
Tennis Ireland Strategic Objectives“Extra 4.5k Players/Extra £1 million
income” toSupport Player Development/Improve
Facilities
Growth: 4.5k newmembers
Extra £600k pa ‘Play & Stay’
Programme
For all members
Team/Coaching/
Player Pathway
Increase Revenue
Subs and Levys £150-£200
Extra £400k pa
CostReduction
“Pay as you use”Cost Recovery
Extra £25k pa
Fund raisingSponsorship
Extra £50k pa
ProductivityCourt Utilisation
Target 150 membersper court
Club Development Plan
Introduction
• Objective: Promote tennis in the community
• All ages/abilities/social groups• Healthy sport for life and great fun
• Why Club Development is so important• Foundation of tennis• People are recruited to the game via the Clubs and
retained via competitive/social play
• Club committees are vital– Hard working volunteers run Clubs. The plan is aimed at
supporting their efforts by providing ideas to stimulate development.
Growth Strategy Integrated into Committee Minutes &
Performance Reviewed Monthly
Growth: 100 newmembers
Extra £12.5k pa‘Play & Stay’
Programme
For all members
Team/Coaching
Increase Revenue
Subs and Levies £125-£160
Extra £10.5k pa
CostReduction
“Pay as you use”Cost Recovery
Extra £2k pa
Fund raisingSponsorship
Extra £5k pa
Court UtilisationTarget 150 membersper court
“Increase from 200 to 300 Members- Club Moves from Breakeven to £30k Profit”
Club Strategic Objectives-“Extra 100 Players/Extra £30k profit”/Player Development, etc
‘Unfocussed Leadership is Major
Inhibitor to Development- Structure to Support Strategy
‘Checklist: Functions/Roles in Club’
Leadership and
Management
x Tournaments √
- Chairman √ Sponsorship x
- Secretary √ Fundraising x
- Match Sec √ Club Nights x
- Treasurer x Minute Secretary x
- Membership Sec x Communication √
- Tennis Director &
Programme
x Website x
Child Protection √ PR x
Coach √ Juniors √
Health & Safety X Juveniles √
Maintenance x Equity & Equality x
•One person each
role to support
strategy- typically 20
postholders + 30
volunteers.
•Ensure Leadership is
joined up
→‘Chairman,
Committee,
Management Staff,
Coaches,
Volunteers.’
�“Strategy integrated
into Club minutes,
key tasks allocated to
person accountable,
and rigorous follow-
up monthly.”
Why Court Utilisation Is
Important
• Member per court average is 35 in Ulster
• One Club has 170 Members per court
• Successful Clubs have an average of 150 Members per
court
• Under-utilisation weakens Clubs financially and Club
programmes
‘More people, more fun, more income.’
• 80% members play 1 per week and 20% play 3 times per
week.
Increase Club Membership
200 to 300 Extra 100/£12.5k
• Increasing membership is an ongoing need– Circa 15% member lapse each year (exams/university/
golf/move away)- More members, more fun, more income
– Target and plan increase in membership
– Current 20: Yr1 50; Yr2 100; Yr3 150 (plan 150 members per court)/ Measure progress each month
• Mail shot campaign/posters (see following slides for
leaflets and template plan)
– Free Junior coach programme for Club Members, (cup of coffee for
parents); children joining encourages family membership eg Irvinestown
and Downshire
Downshire Tennis Club 10 Week Free Coaching Template
Plan
‘Need for a detailed plan to ensure effectiveness’
Increase Club Membership
200 to 300 Extra 100/£12.5k
• Build on “Wimbledon factor” & National Tennis Day-advertise Club via Posters and “Open days” (See following slide- Wimbledon Day Poster)– Plan 3 Open Weekends Per Year (see appendix 3- Wimbledon Day Posters)
– March/June-Wimbledon/Sept
– Plan an event on Friday night, BBQ /Pizza & fun tournament also Sat & Sun-
something for all ages and spread to avoid wet day failure
• Tiny Tots Programme- 3 to 5 year olds- Larne
Tennis Club
– (ensure Club rule changed to accommodate)
• Ladder Type- Challenge Internal League
– 5 people in each section, 2 go up, 2 go down each month. Men and
Increase Club Membership
200 to 300 Extra 100/£12.5k
• Produce Club Brochure
• Link with Parks Tennis (see following slide for example
leaflet)
– “Community Outreach”/Schools/Councils- “Active Communities
Coaches”
• Invite a friend or neighbour to join
– (recruit 5 new members – 50% free reduction one year)
• Recruit teachers to invite class etc
• PTAs/Churches/other sports – badminton clubs and
GAA Clubs
Increase Club Membership
200 to 300 Extra 100/€12.5k
• Tournaments
– Plan to host a tournament (good practice notes from Munster
available)
• Interfirms League- St Anne’s, Waterford, Tennis Club
-Contribution £10k per year
• Website – Advertising club and PR Campaign (see following slides
for examples of Club Websites)
• Groupon Deal- Windsor Lawn Tennis Club
– Good practice in outreaching to community and increasing
membership (see appendix 1 for template plan)
Increase Club Membership
200 to 300 Extra 100/£12.5k
• Club programme requires ongoing review-
– Club nights/coaching programme/league teams/internal
league/social events- Fundraising
• Provide a welcome/introduction
– Cup of coffee
• Reduce leakage in membership by phoning
“lapsed” members
– Ask what’s wrong/encourage return and payment of subs etc
Conclusion
• Plan provides blueprint for development (5 years)
• Each slide can be used to support/focus on your club needs
• See following slide for Sample Club 1 page strategy
• Don’t be overwhelmed- pick a slide/segment/start
• See previous Checklist of Club Roles/Functions
• Ask for help: George Lucas (arrange a Club Visit)
• Largest issue to overcome is recognising what stage your club is at and how best to proceed
• Don’t be afraid to try some aspect and fail
• Remember success is never measured where you start- “it’s where you finish”
• Contact George Lucas on 07802338938 for further information.
Good luck with your plans!
Page Summary of Club Development Plan- Example
Improve ‘Play & Stay Programme’
Year 2011 2012 2013 2014 2015
Members Retained
Profit Improvement
Year 2011 2012 2013 2014 2015
Amount (£)
Key Actions:
1. Spread Programme from 8am to 11pm- Keep Court Booking Sheets & target initiatives to utilise time.
2.Hourly booking slots- Increases capacity 3.Club Nights4.Internal League
5.Junior Pizza/Training Nights- ‘Place for Juniors to meet friends.’
Key Actions:
1. Increase Subs Plan- X to Y- 3 Years
2. Interfirms League- Target- £10k
3 Sponsorship- Target- £5k
Membership Growth & Court Utilisation Improvement
Year 2011 2012 2013 2014 2015
Amount
Key Actions:1.Free Spring Coaching for Members (10 weeks)2.Wimbledon Open Weekend/National Tennis Day
3.Saturday morning outreach programme (including Tiny Tots programme)- April/May + Tiny Tot4.Summer Holiday Outreach Programme- Parks Tennis, etc5.Brochure for PR/Advertising for potential members (Club Profit £1k.)
6.Groupon Scheme
Cost Reduction & Recovery
Year 2011 2012 2013 2014 2015
Extra
Key Actions:
1. Identify Top 10 Costs & Plan Reduction- Key Actions2.Cost Recovery- by charging extra for league teams/lights, etc.3. Optimise available resources by utilising volunteers for specific tasks – typically 20 Postholders & 30 Volunteers
Fund Raising & Sponsorship
Year 2011 2012 2013 2014 2015
Amount (£)Key Actions:
1. Improve social programme & focus fundraising events, eg. Captains Day/Dances/etc
2. Billboard Advertising- Adshel
Appendix 1-
Groupon Deal- Windsor Example
Please find below details of the Groupon Scheme recently entered into by Windsor Lawn Tennis Club in Belfast as a method of good practice in outreaching to the community and recruiting new members.
Windsor Groupon Deal- 76 new members in 48 hours - £2k Profit
• 72 registering plus 4 late registrations accepted. • Groupon displays a different deal every day comprising of a main deal and 3 other small deals. These are sent to the email of everyone who is a member of the website automatically. • The Groupon website works in those opting into the scheme have to give 50% off the normal ‘product’price to be eligible.• Clubs/Sellers can choose to do a 24hr deal or a 48hr deal. • To undertake the longer deal Clubs/Sellers have to give a greater reduction, so the Windsor Club reduced their fee by 61% (£100 3 month membership for £39). • Buyers sign up to the deal and pay for it immediately online.• Buyers then receive a voucher with a code. This voucher and code is printed off and brought to the Club/Seller to show they have paid for it. • Windsor Tennis Club have advised that the age range for the website is mainly 20-45 yr olds, and out of the first 20 buyers who have validated their voucher to date, only 1 was over 45.• In terms of income, Windsor have indicated that they have received 76 x £39 which is £2,964 and had to pay Groupon £792 (72 x £11) so have made approximately £2k profit .• Furthermore, Windsor have the possibility of making a greater profit if some or most of those registering join after their 3 months membership has expired.
Why?
� Guaranteed play except in heavy snow(and wet summer!
� Helps retain members-members who play together stay together !
� Juniors programme guaranteed
� League Matches.
� Social Tournaments- the majority of your members
� Friendly matches – “We always play on Tuesday
The Process �Club development team in place.
�Selection of design team and fee agreement – architect has key role.
� Initial sketch scheme vital – member buy in.
�Planning permission - meet planners before submission obtain fees exemption.
What does Covair cover?
Supply and install a new Dome including 2 fans, revolving door , steel cables, and micron fabric – the tent
Steel emergency/disabled access door!
Electric control panel with anemometer.
Other Costs
� General Works Contractor including shed 58,500
� Fencing 14,500
� Electrical Works 9,200
� Court Lighting 25,500
� CCTV 8,500
� Fob 1,500
Running Costs
�Taking down, putting up by Covair.
�2 visits per year but if shared with a number of clubs, travelling costs are shared
�Clubs should plan to take down and put up themselves .
�Fans – minimal cost.
Conclusion
�A far better tennis experience for all!
�Business as usual even in bad weather!
� Junior development programme significantly enhanced .
�More players better players through better facilities
112
What the Code recommends
• Children’s Officers (gender specific)
• Designated Liaison Person
• Constitutional arrangements
• Child centred environment and ethos
• Child Protection Policies
113
What the Code recommends
• Codes of conduct
– Parents, children, coaches, officials
• Effective proactive and reactive procedures
– To reduce risks (recruitment, vetting)
– Deal with concerns(complaints procedures)
• Education and training for all
In 2010 we divided the Code’s Objectives into two Phases and we asked the clubs to achieve a certain amount of the objectives over a set period of time
1. All Clubs appoint two gender specific children’s officers – one male and one female officer.
2. One of the Children’s Officers to act as the Designated Liaison Person for the Club.
3. One of the Children’s Officers / Designated Person sits on the Club’s Executive Committee to report on Child Protection issues and to ensure Child Protection is an item on the monthly Agenda.
4. The club’s Children’s Officers and all the Club’s Coaches to complete the Basic Awareness Child Protection Training Course.
A list of clubs that have achieved the requirements for Phase 1 are on the Tennis Ireland Website
This is as result of receiving confirmation in writing from a Club Official
1. Maintain all that was required for Phase 1
2. A robust recruitment and vetting system for all committee
members, coaches and all staff members
3. All members signed up to the code
4. Constitutions amended to reflect child protection
5. Children’s Officers and Designated Liaison Persons to
attend specific children's officers training
6. A complaints procedure in place
7. Adult Supervision during all children's activities.