Presentation of Rafael NadalPresentation of Rafael Nadal

Presented by:Presented by:

Ajay YadavAjay Yadav

Fahad MahmoodFahad Mahmood

Sue IreriSue Ireri

Hitesh DeepakHitesh Deepak

Celebrity EndorsementCelebrity Endorsement

Based on the belief that Based on the belief that

consumers are more likely consumers are more likely

to purchase a product if to purchase a product if

they can associate it with they can associate it with

someone they admiresomeone they admire

Key qualities associated with Key qualities associated with Rafael NadalRafael Nadal

– SuccessSuccess– StrengthStrength– UniquenessUniqueness– VersatilityVersatility– CharismaCharisma– PerfectionPerfection– ClassClass– DurabilityDurability– Physical beautyPhysical beauty

Kia Advert vs Rafael Nadal’s personality

Powerful Stroke / Power

Technical Edge / Technique

Dynamic Leap / Dynamism

The quest for perfection continues!

Evaluation of the KiaEvaluation of the Kia endorsementendorsement

It is believable

It is exciting

It is memorable

It is enduring