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SHOWNOTES

SuperbLeadershipofMillennials,GenXandBabyBoomers–DovBarononUsingTransformativePeopleinYourBusinessSoYouCanDominateYourIndustry

DiscussionbyHostMrStevenMarioCavallofollowedby

InterviewwithDovBaron,AuthenticLeadershipLeader,AuthorandFounderofFullMontyLeadership.

Episode113

ReleasedtoiTunes:21March2018

Here to Serve AustraliaOffice(Adelaide)+61881215711EuropeOffice(London)+442037697425

www.thebusinessfirm.com.au

TheBusinessFirmisaninternationalbusinessconsultancycompanybasedinAdelaide,SouthAustralia. Weprovidebusinessservicestocommercialenterprises,governmentagenciesandnon-profitorganisations.

Ourmissionistohelpourclientsachievehigh-leveloutcomes.Phone+61881215711.

BUSINESSPLANNINGWewritesophisticatedbusinessplansfororganisationsthatprovideablueprinttoachieveitsobjectives.Documentationiscomprehensiveandeasytofollow,likeanoperationsmanual–stepbystep.Allourbusinessplanningisbasedonfactandrealmarketconditionssotheyarerelevantandachievable.

RESEARCHWeconductmarketresearchtodeterminetheviabilityofamarketorproduct.Wedocustomersatisfactionresearchtofindoutwhatanorganisation’scustomerthinkofitsproductsandservices.Wealsoconductbrandresearchtodeterminetheattitudesheldbythemarkettowardsanorganisation.

MARKETINGSTRATEGYANDBRANDWepreparestrategicmarketingplansforourclientsthatprovideforgrowthofsales,increaseinmarginsandgrowthofthebrand.Ourfocusisnotonlytocreatewealth,buttocreateabrandthatishighlyvaluable,soitisworththemostmoneypossibleintheeventabusinessissold–ortheownerisnolongerinvolved.

ADVERTISINGANDPROMOTIONWeunderstandthemostcostefficientandthemosteffectivewaytospendmoneyonadvertising.Wecreateadvertisingfortelevision,radio,musicaljingles,newspapers,displayads,outdoorbillboards,cinema,online(Google,internetbannersetc.)andforthesponsoringofevents,teamsetc.

eLEARNING,TRAINING&EDUCATIONPRODUCTSWedevelopcustomised,highlyinteractive,game-basedonlinelearningcoursesfororganisations.ThesehighqualityeLearningsolutionsallowanorganisationtoachievefullcompliancewithallindustryandstateregulationsatsignificantcostadvantageandinreal-time.Solves:compliance,inductions,registrations,assessments,workplacetrainingandotherknowledge-basedrequirements.Inperson/classtrainingtoo.

SALESSTRATEGYANDSALESFORCEMANAGEMENTSalesarethelife-bloodofallorganisations;therefore,yoursalesstaff(whomrepresentbothyourbiggestassetandyourbiggestexpense)out-performsyourcompetitors.TheBusinessFirmhelpsyouachieveworld'sbestpractiseinsalesthreeways:bycreatingacustomisedsalesplan;byteachingsuper-effectivesalestechnique;andtrainingtheentireorganisationincustomerservicesoyourclientsonlyeverexperiencetotalsatisfactionandbuyagainwhenitistime.

EVENTMANAGEMENTWeplan,executeandassesseventsfororganisations,suchasproductlaunces,professionalseminars,tradeshows,fundraisingdinners,auctions,conferences,sportingeventsandentertainmentshows.Wewillmanagealllogisticsforevents,includingticketing(bothphysicalandelectronic)aswellasback-endsystemstohandlesales,statisticsandthecreationofaCustomerRelationshipManagementdatabase.

CONSULTINGANDTURN-KEYPLANNINGWewillcreateforyouaworld-class,modernbusinesssystemthatwillscaleseamlessly,allowingyoutogrowalargebusinessthatiseasytorun,issuperefficientandsignificantlymoreprofitable.Wesupportorganisationsfrombeginningtoend:fromresearchtostrategicplanning,itsimplementation,thetrainingofstaffonsystemsuponrollout,systemsoperationsanditsongoingrefinementandimprovement.

DIGITALONLINEANDWEBSITEWecreate:websites,eCommercesolutions,Facebook,YouTube,Twitter&LinkedInsocialstrategies,YellowPagesdigitaladvice,searchengineoptimisation,iTunesworldwidesales,Appleapps(iPhone,iPad,iBooks),Google,Bing,Yahoolistingsandaffiliaterevenueforyou.

FUNDRAISINGSYSTEMSWecreatefornon-profitsorganisations:regulargivingprogrammes,attractsponsorships,membershipgrowth,events&functions,In-Memoriamdonations,majorgifts,capitaldrives,databasemanagement,competitions&socialmediafundraising.

AUDIO,VIDEOANDPODCASTPRODUCTIONOurinhousestudioproduceshighqualityaudioandvideocontentforradio,podcating,television,YouTube,onlinestreamingbroadcasts,education,training,sales,leadgeneration,events,productlauncesandfundraising.

PUBLICRELATIONSANDLOBBYINGWeplanandexecuteproductlaunches,opendays,facilitytours,tradeshows,pressreleases,publicity,mediarelations,pressconferences,lobbying,informationevents,competitions&giveaways.Wealsododirectmailcampaigns.

PUBLISHINGHOUSE(inc.electronicpublishing)Wecreate:magazines,yearbooks,almanacs,manuals,tenders,books,novels,textbooks,electronicpublishing,investorprospectus.Wealsoofferproofreadinganddocumentlayout.Wecantakeyourexistingprintworksandpublishthemelectronicallysotheycanbedistributedworldwide.Thisisthelargestdistributionchannelintheworld.Wehelpyousellyourworksgloballyordistributeforfree.

ONLINEEVENTBROADCASTING,WEBCASTS&WEBINARSWecreateengaging,highconversiononlinebroadcastsfororganisationsworldwide.Wedevelopprofessionalqualitycontentthatconveysyourmessagewithpower.Whetheryouwanttoselltobusinessesorindividuals;educateandinform;influencepublicopinion;generateleadsglobally;streamyourliveeventonlinetotheworld;recordandpostforopenreplay;orrunanonlinesummit;wehavetheproductioncapabilityandonlinevideocapacitytobeaglobalstar.

NEWSLETTERS,MAGAZINES&PROSPECTUSWecreatenewslettersfororganisations,magazinesforindustrygroups,catalogues,syllabuses,investorprospectuses.Wepreparetenders,bids,proposalsandsalesdocuments.Wewillmanagetheentireprocessfromtexttodesktopdesigntoprintingthefinalproduct.

PRESENTATIONSANDMULTIMEDIADISPLAYSWecreatestunningsalespresentationsthathavehighimpactandgetresults.Publicdisplaykiosks(touchscreeninformationdirectories).Educationalinteractivelearningaids.Shopwindowdisplaystosellitems.POSdisplays.Shoppingmalldisplays(foradvertisingandinformation).

About the Podcast WeproduceaweeklyradioshowthatisdistributedgloballythroughiTunesandonStitcherRadioasapodcast.Theshowisdesignedspecificallyfordecisionmakers:entrepreneurs,businessowners,high-levelmanagersandBoardDirectorswhotypicallycontrolsignificantplantandhumancapital.

If you have an Apple device (iPhone, iPad, Mac) click this link to listen: https://itunes.apple.com/au/podcast/business-firm-show-for-decision/id1164625597

If you have a non-Apple device, click to listen using this link:

http://www.stitcher.com/podcast/the-business-firmEachepisodecoversdifferenttopicsrelatedtorunningahigh-performingbusiness.Youwillgetempiricallyproven,strategicadvicethatwillresultinmoreprofitforyou.Areascoveredinclude:strategicmarketing,businessdevelopment,salesperformance,advertising,publicrelations,socialmediapromotions,eCommerce,large-scalefundraising,researchandhowtobuildaglobalbusinessproperly.Youwillcollecthigh-levelcontentfromhostMrStevenMarioCavallo,TheBusinessFirm'sfounder;andyouwillalsogettheopportunitytohaveabusinessproblemyouaredealingwith,solved.Youcansubmitanaudiorecordingofareal-lifebusinessissuebyemailinganmp3fileto:answers@thebusinessfirm.comauYou’llalsoenjoyasky-highviewfromtheTowerofSuccesswhereyou’llsitalongsideSteveninTheBusinessFirmPresidentialLoungeandpickthebrainsoftheverybestbusinessthoughtleadersintheworld,duringaninterview.Youareinvitedineveryepisodetolistentointerviewswithincredible,world-leadinginformationsharedbysomeofthebusinessworld'smostexpertthoughtleaders.Guestsincludetoppractitioners,entrepreneurs,ProfessorsfromthegreatestUniversitiesoftheworld,successfulbusinessowners,coachesandmentors,industryleaders,authorsandotherhigh-achieving,credibleindividuals.Ifyoufittheabovedescription,havecontentofvaluetobusinessownersandareaconfidentspeaker,pleaseapplytobecomeaninterviewedguestbyemailingusat:guest@thebusinessfirm.com.auThisistheshowthatwillhelpyouinyourduty,ofbeinganeffectivebusinessleader.TheBusinessFirmRadioShowisproducedinAdelaide,SouthAustraliaweeklyandreleasedinternationallytoourworldwideaudience:thedecisionmakersandentrepreneurswhoarebuildingourglobaleconomy.Listen to the show oniTunesandnevermissanepisodeagain,asitwillautomaticallyappearforyoutolistentoonyourdevice,atyourownconvenience.Inadditiontoenjoyingthefreeinformationonthepodcast,youarewelcometoafreeseatinthenextWebinar(onlineseminar)whereStevenwillbepresentingvitalaspectsofmarketingscienceandbusinessdevelopment.Topicscoveredinclude:howadvertisingREALLYworksandhowtoonlyspendmoneyonwhatACTUALLYgivesreturns.Learnhowtosell20%morewithoutanyextracustomers;andwerevealthetruthaboutconsumerbehaviourandHOWbuyersactuallychoosebetweenyourbrandandyourcompetitors’.Plus,you'lllearnthethreebiggestpiecesofmisinformationthatwastesmoneyandleadstonothing–thingsthatnearlyeveryonehasalreadybeensuckedintodoing!Thisinformationistotallyunknownbyyourcompetitors(andthefalse'gurus');soknowingitisalucrativeadvantageyoucaneasilygetoveryourcompetitors.Doyourselfafavourandattendthenextwebinar.Itwillendyourvulnerabilitytomisinformationandcanfinallystemtheflowofsomanyunnecessaryexpensesyouareprobablyalreadyincurring.There’snocost,noobligationandyou’llmakemoneyfromtheinformation.Checkwhenthenextoneisonat:www.thebusinessfirm.com.au/webinars.html

Discussion Inthisepisode,StevenMarioCavallodiscussestheimportanceofauthenticleadershipandtheincredibletransformativegrowththatispossiblewhenallstaffinsideyourorganisationaregenuinelyengagedinandcommittedtotheirwork.Thisrequiresaleadershipparadigmthatcanbeachievedquitesuccessfullybymostfirms;however,israrelyseendueto‘dinosaur’perceptionsandtraditionalbiasesthatoftenshortsightmostleaders.Whileamotivatedemployeeisanincredibleassettohelpturnyourbusinessintoacommercialsuccess,justimagewhatanentirestaffwoulddoforyourbusinessornon-profitorsocialenterprise?

InterviewInthisepisode,wehearfromoneoftheworld’sforemostexpertsonauthenticleadershipandhowtoalignDovBarongraciouslysharesanimmenselygenerousamountofhisknowledgeandexperiencewithouraudienceinthisarmchairinterviewwithMrStevenMarioCavalloinTheBusinessFirmPresidentialLounge.Agenuinelymotivated,engagedandcollaborativestaffwillquitesimplyandstunninglytransformyourbusiness-notonlyintotheindustryleader,butintotheindustrydefiner.Millennialsalreadycomprisehalfoftheworkforceinmanycountriesandcanbeyourgreatestopportunity(ifyouunderstandtheirmotivation)oryourgreatestthreat(ifyoufailtounderstandthem).HostStevenMarioCavallotalkstoMrDovBaron,aworld-leadingexpertonauthenticleadership,humanperformanceandstaffretention.DovistheauthorofthebookFiercelyLoyalandtheFounderofFullMontyLeadership,aninternationalconsultingagencybasedinCanada.Thisisinvaluablelisteningforanybusinessownerwantingtogrowexponentially;anypoliticianwishestoinformeconomicdevelopmentandsocialdevelopmentpolicy;aswellasforleadersineducationandthoseinthenon-profitsectorwhoaretryingtoaffectlarge-scale,profoundchangeintheworld,forthebetter.SomeofthetopicscoveredincludevaluesystemsandhowtheydifferbetweenMillennials,GenerationXandBabyBoomers.Alsotheabilitytocreateasafeenvironmentinwhichentrepreneurshipandinnovationcanflourishinyourorganisation.Encouragingcreativityinyouremployeesandcultivatingasenseoftheirbelongingtotheirworkandcaringaboutthebusiness’outcomerequirescertainstructuralandattitudinalapproachesinanorganisation’smanagement.DovBaronisamasterintheseareasandprovidesstrongandclearguidelinesonhowtoachievethisinyourownbusinessornon-profit.ListentotheinterviewwithDovBaronbydownloadingepisode113ofTheBusinessFirmRadioShow:IfyouhaveanAppledevice(iPhone,iPad,Mac)clickthislinktolisten:https://itunes.apple.com/au/podcast/business-firm-show-for-decision/id1164625597IfyouhaveanonAppledevice,clicktolistenusingthislink:http://www.stitcher.com/podcast/the-business-firm

Additional Resources

• Ehrenberg Bass Institute – evidence-based, quantitatively proven marketing research and real-life

findings across the world conducted by the University of South Australia Division of Business:

https://www.marketingscience.info

• YourBusiness’AbilitytoAchieveGameChangingInnovation:www.gamechanging.com

• Priority Matrix, an excellent personal productivity software that utilises the Eisenhower Matrix as

describedbyDrStephenCoveyinThe7HabitsofHighlyEffectivePeople:www.appfluence.com

• How tomaintainaBody&Mind that allowsyoubecomesuper successful forever.Oneof theworld’s

foremostexpertsonhumanperformance:www.betterthanever.com.au

• How to ensure your employees COLLABORATE and you are a GAME CHANGER:

www.gamechanging.com

• HowtoThinkLikeLeonardoDaVinci–oneofthegreatestbooksofourtime.www.michaelgelb.com

• TheBusinessFirm:www.thebusinessfirm.com.au

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