social media planning & implementation … · social signals measuring seo. slides toolkit...
TRANSCRIPT
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SEO 101
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DANIEL ROWLESCEO TARGETINTERNET.COM
CIM FELLOWGOOGLE TRAINER
ASSOCIATE PROFESSORAUTHOR
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SEO IN CONTEXTSPIDERS
KEYWORD RESEARCHON-PAGE OPTIMISATION
LINK BUILDINGSOCIAL SIGNALSMEASURING SEO
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SLIDESTOOLKITPODCAST
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LATEST TRENDS AND INSIGHTS
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• 50 years of video are uploaded to YouTube every day
• 52% of UK web traffic is on a mobile device
• Mobile accounts for about 36% of UK ecommerce
• Google+ had 2.2 Billion members in Jun 2018 of which 0.3% actively post
• Twitter has 320M active users per month vs. Instagram’s 1B
• There are approximately 500 Million Tweets everyday
9
?
?
?
?
?
?
8 hours, 20,
20 years, 20%, 20, 1 in 4, 10%,
1 in 3, 25%, 20%, 52%,
5 years, 107 trillion,
1 in 5,10, 35%, 150 Billion, 9 Years, 2.2 Billion, 0.3%, 4 Billion, 90 Million, 1 Billion, $50 Billion, 600, 500 Million, 30%, 90,
92%,19%, 36%, 800 Million, 1 in 4, 50 years
?
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CHANNEL CROSSOVER
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FOCUS ON USER JOURNEY
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Active Interest
Point
of
Purchase
Browsing / Vague Notion
Loyalty
SEE
THINK
DO
Care
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SEO
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SEO/PPC CHANGES
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SEO/PPC CHANGES
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SEO/PPC CHANGES
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HEATMAP
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ON-PAGE OPTIMISATIONLINK BUILDING, BEHAVIOUR & SOCIAL SIGNALS
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Read HTML from left to right
Follow links on your page
Place different emphasis on keyword placement
SEARCH ENGINE SPIDERS
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Text in Graphics
PDF’S
Keyword Duplicates
SPIDER ISSUES
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KEYWORD RESEARCH
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LONG TERM TRAFFIC
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ON-PAGE OPTIMISATION
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• Page Titles
• URL
• Headings <H1>
• Body Content
• Text Links
• ALT Tags
• Meta Tags
KEYWORD PLACEMENT
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RESULTS PAGES
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GETTING LINKS
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GETTING LINKS
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GETTING LINKS
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• Keyword research
• On-page optimisation
• Link building strategy
• Use SEO tools to help you out
• Use PPC as part of your overall strategy
• Keep refining and reviewing your performance
SEO SUMMARY
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