How to Market WITH, Not TO:9 Rules for Activating Promoters

Cultivating The Most Powerful Marketing – An Enthusiastic Customer

“Typical” Survey

The Net Promoter Survey

How do I calculate NPS?

Promoters respondents giving a positive

score

(9 or 10)

Passivesrespondents giving a neutral

score

(7 or 8)

Detractorsrespondents giving a negative

score (between 0 and 6)

But how do I turn a Promoterinto Sales?

Want Easy Money?

Rule #1: Don’t Be Afraid

Rule #2:Trust Me, I’m No Jerk

Rule #3: Know What You WantBefore You Ask

Rule #4: Let Me Count TheWays I like you…

Rule #5: If it Ain’t Easy, I Won’tDo It

Rule #6: I Love It When You Talk Testimonial

Rule #7: Tell Their Best 5,000Friends? (be careful)

Rule #8: LinkedIn is YourFriend

Rule #9: Don’t forget yourown team

Closing the Promoter Loop

CX Solution

●NPS Question Type

●Device Agnostic Surveys

●Promoter Amplification

© 2015 Luminetix, LLC. All rights reserved. The information herein is for informational purposes only and represents the current view of Luminetix, LLC. as of the date of this presentation.

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QUESTIONS?