questionnaire of advertisement

7/29/2019 Questionnaire of Advertisement

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Questionnaire

Name of the Respondent: ____________.

Gender: Male Female

1. Do You Watch Advertisement Daily?

Yes No

2. Do You like Advertisement?

Yes No

3. The best media for Advertisement according to you?

TV

News Paper

Magazines

Billboard

Other

4. Which mode of Advertisement is Effective according to you or Influence you?

TV

News Paper

Magazines

Billboard

Other



5. What is your attitude towards advertising?

Informative

Misleading

Entertaining

Can’t Say

6. Information Shown in Advertisement is enough for Decision Making?

Yes No

7. Do you Buy or Booked Anything after watching the Advertisement?

Yes No

8. Do you think that the Advertisement is the Best Mode of Showcasing Products or

Information regarding anything?

Rating Scale

Completely Agree Completely Disagree Don’t Know

5 4 3 2 1

9. Do you trust on the Advertisement?

Yes No May be

10. How Many Advertisements do you prefer in 1 Hour?

1-3

4-6

7-9

10-12



CHAPTER – 3

DATA PRESENTATION & INTERPRETATION

1. Watch Advertisement Daily

Watch Advertising Daily In percentage

Yes 85%

No 15%

Table 1:- Watch Advertising Daily

Figure1 shows present position of watch advertising in percentage

Interpretation:- In this graph shows that 85% of respondents said that watch

advertising daily is yes and 15% of respondents said that watch advertising daily is

No.

0%

20%

40%

60%

80%

100%

Yes No

85%

15%

In percentage



2. Do You like Advertisement?

Like Advertising In percentage

Yes 90%

No 10%

Table 2:- Like Advertising

Figure2 shows present position of like advertising in percentage

Interpretation:- In this graph shows that 90% of respondents said that like

advertising is yes and 10% of respondents said that like advertising is No.

0%

20%

40%

60%

80%

100%

Yes No

90%

10%

In percentage



3. Best media for Advertisement

Best media for Advertisement In percentage

TV 50%

Newspaper 20%

Magazines 15%

Billboard 10%

Other 5%

Table 3:- Best media for Advertisement

Figure3 shows present position of Best media for Advertisement in percentage

Interpretation: - In this graph shows that 50% of respondents said that best media

for advertisement are TV, 20% of respondents are Newspaper, 15% of respondents

are Magazines, 10% of respondents are billboard and 5% of respondents is other.

50%

20%

15%

10%5%

In percentage

TV

NewspaperMagazines

Billboard

Other



4. Mode of Advertisement is Effective

Mode of Advertisement is Effective In percentage

TV 65%

Newspaper 10%

Magazines 15%

Billboard 5%

Other 5%

Table 4:- Mode of Advertisement is Effective

Figure4 shows present position of Mode of Advertisement is Effective in percentage

Interpretation: - In this graph shows that 65% of respondents said that mode of

advertisement are effective is TV, 10% of respondents are Newspaper, 15% of

respondents are Magazines, 5% of respondents are billboard, and 5% of respondents are

other.

65%10%

15%

5%

5%

TV

Newspaper

MagazinesBillboard

Other



5. Attitude towards advertising

Attitude towards Advertising In percentage

Informative 45%

Misleading 5%

Entertaining 45%

Can’t say 5%

Table 5:- Attitude towards advertising

Figure5 shows present position of Attitude towards advertising in percentage

Interpretation: - In this graph shows that 45% of respondents said that attitude towards

advertising are Informative, 5% of respondents are misleading, 5% of respondents are

entertaining and 5% of respondents are can’t say

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Informative Misleading Entertaining Can’t say

50%

10%

35%

5%

In percentage



6. Booked anything after watching the Advertisement

Booked Anything after watching the Advertisement In percentage

Yes 60%

No 40%

Table 6:- Booked anything after watching the Advertisement

Figure6 shows present position of Booked anything after watching the

advertisement in percentage.

Interpretation:- In this graph shows that 60% of respondents said that booked

anything after watching the Advertisement is yes and 40% of respondents said that

booked anything after watching the Advertisement is No.

0%

10%

20%

30%

40%

50%

60%

Yes No

60%

40%

In percentage



7. Trust on the Advertisement

Trust on the Advertisement In percentage

Yes 50%

No 50%

Table 7:- Trust on the Advertisement

Figure7 shows present position of trust on the advertisement in percentage

Interpretation: - In this graph shows that 50% of respondents said that trust on the

advertisement is yes and 50% of respondents said that trust on the advertisement is

No.

0%

10%

20%

30%

40%

50%

Yes No

50% 50%

In percentage



8. How Many Advertisements prefer in 1 Hour?

How many Advertisement prefer in 1 hour In percentage

1-3 Times 55%

4-6 Times 25%

7-9 Times 15%

10-12 Times 5%

Table 8:- How Many Advertisements prefer in 1 Hour

Figure8 shows present position of Advertisements prefer in 1 Hour in percentage

Interpretation: - In this graph shows that 55% of respondents said that how many

advertisements prefer in 1 hour are 1-3 times, 25% of respondents are 4-6 times, 15% of

respondents are 7-9 times and 5% of respondents are 10-12 times.

55%

25%

15%

5%

1-3 Times

4-6 Times

7-9 Times

10-12 Times



Chapter – 4

SUMMARY AND CONCLUSION

Results of the study

Limitation of the study

In spite of my continued efforts to make the project as accurate and wide in scope as

possible, certain limitations are becoming evident while implementing the project. These

limitations cannot be removed and have to be accepted as permanent constraints in

implementing the project.

Some limitation, which have been identified by me, are:

Time constraint: Time was really a limiting factoring the project. It’s really difficult to

work out such a large project between two months time.

Data constraint:All the data that has been collected for this project, has been taken from

secondary sources like websites, magazines, newspapers and books.

Generalization and calculated assumptions had to be made in some areas while

analyzing the financial statements, ratios etc. due to non-availability of complete

information.

The segment wise and product wise study of the various product segments and units of

the company have been excluded from the scope of the project due to time constraints.



Suggestions & Recommendations

The company must strive to have their products genuinely priced.

The company must provide a wider range service to consumers.

The Company must enhance the knowledge of people about their products. i.e.

They should do proper marketing of their products.

Newspaper space is too valuable to be wasted with poor, pointless advertising. Let

every word in your ads tell, let every sentence convey a clear cut idea.

The advertising man should know type and its uses. Many a good ad is spoiled by

poor typographical arrangement in the hands of a hasty or careless printer.

Always be good-humored in your ads. Good humor is like sunshine, it lightens up

many roads; it is always pleasing and attractive, and is a great lift on the road to

advertising success.

The ability to prepare a "write-up" on every subject is possessed by few. The line

between too much advertising and too little advertising is a thin and narrow one

and discoverable by only really clever advertisers.

Ideas come from all sources. The office boy's glance may mean an inspiration; the

fluttering of leaves may suggest a train of thought. Quick perceptions see them

everywhere and utilize them in advertising.

questionnaire of advertisement

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