Storyboard pitch of advertisement

Madeline Menzies-MihaIngrid Dammen Vindenes

Steadfast Pens

For occasions big and small

Different campaigns:

• Towards men and women

• More historical incidents - to appeal to the older generation

• Potential to engage people and go viral

Emotional branding

“Emotional branding is a means of creating a personal dialogue with consumers. Consumers today expect their brands to know them – intimately and individually – and to have a solid understanding of their needs and cultural orientation.”

- Gobe, Emotional Branding

Emotional branding

• Values in the advertisement:- Community- Nostalgia- Patriotism

• Relatability:- Everyday people doing everyday things

Intertextuality

• “The presence of one text inside another.”

• Strong intertextual references linked to the product:- Shakespeare- The Beatles- Cathy Freeman

• Affect consumer’s perception of the product values

Signifiers of aesthetics and mood

• Music- Classical- Signify the build of tension

• Clock- Time and timelessness

• Pace- Development

• Emotional branding

• Intertextuality

• Aesthetics and mood