features of advertisement
TRANSCRIPT
Prepared by: Ranjan P. VelariClass: M.A. Sem. 4Paper No.: 15 (Mass Communication & Media Studies)Batch Year: 2014-16Enrolment No.: 14101032Email Id: [email protected] to: Smt.S.B. Gardi Department of English Maharaja Krishnakumarsinhji
Bhavnagar University
Features of Advertisement
Can you imagine world without advertisement? If advertisement not exits then what happened with people?
How can people get information about such products? How can traders’ sales their products?
How can we expand ratio of market? How can we know about such delicious foods?
If advertisement not ….??????
“Advertising consists of all activities
involved in presenting to a group of non-
personal, oral or visual, openly sponsored
identified message regarding a product,
service, or idea. The message, called an
advertisement, is disseminated through
one or more media and is paid for by the
identified sponsor.” - William
Stanton
Advertisement includes so many things….
Education, Awareness about health, Science & Technology, Vehicles, Jewelers, Social Awareness, Politics, Economics, Job and so on… So many things included in it. If we pick up any of the field advertisement also plays a vital role. Sometimes it is invisible because we can’t know that this thing also included in advertisement. But to small thing to large thing advertisement becomes important.
Advertisement as a whole….
EducationAwareness
about Health
Science & Technology
Vehicles
Politics
Economics
Social Awareness
Job
Advertisement
The world has become a global market
Modern market
Dynamic, Competitive, Consumer-oriented
Marketing Process
Consumers Competitors
Advertisement
InformAttract
Convince the valued Customers
Advertisement
Special message
Sent by the specific person
For specific group of people(listeners, readers &viewers)
For the specific period of timeSpecific manner
To achieve the specific goals
The word advertisement came fromLatin word “ad vertere” it means “to turn toward”
Advertisement means oral, written, audio-visual message addressed to the people for the purpose of informing them to buy the products or to act favorably toward idea or institution.
Features of AdvertisementTool for Market Promotion Promotion
PublicityPowerful
Personal selling
Advertising
Sales promotionPopular element of
promotional mix
Expensive
Non-personal Advertisement is a type of non-personal or mass communication with the target audience, large number of people are addressed at time. It is called as non-personal salesmanship.
Paid Form It is not free of cost. Advertiser (sponsor) spend money for preparing message, buying media, and monitoring advertising efforts. Company has to prepare its advertisement budget to appropriate advertising costs.
Wide Applicability
Advertising is a popular and widely used means for communicating with the target market. It is not used only for business and profession, but is widely used by museums, charitable trusts, government agencies, educational institutions, and others to inform and attract various target publics.
These two images shows that how advertisement attract people?
sss References:
https://en.wikipedia.org/wiki/Advertising
http://www.yourarticlelibrary.com/advertising/advertising-its-definitions-characteristics-and-objectives/48658/
Images from the newspaper of Gujarat (21-3-2016)
