Questionnaire FindingsTim Hartley, Vice Chair CCST

Cardiff City Stadium

24 September 2009

Questionnaire

Results

• More than 200 interviews

• 80% men, 20% women

• Most watch football (82%)

• Less play football (45%)

Age Split

4045 47

36

28

10

2

0

10

20

30

40

50

0-16 17-25 26-35 36-45 46-55 56-65 66 andover

The Age Range of those Interviewed

Location of Home

14%

21%

6%

10%15%

34%Riverside

Grangetown

Leckwith

Canton

Butetown

Other

Where did everyone live?

Football Fans and Cardiff City Football Club (CCFC)

• 82% of those interviewed watch football

• However, 30% of those who watch football have never seen Cardiff City play

• Conversely 70% have watched Cardiff City – but how many times? More than half only up to 9 times

Of those who have watched CCFC - how many times?

19%

35%15%

2%

6%

6%

17%

Once only

Two-nine only

More than ten lessthan twenty everOnce a season

Two-ten times aseasonEleven-fifteen timesa seasonSeason ticket holder

How often have youwatched CCFC play?

Of those who live near the Stadium and who only came once - What was your experience of the

stadium?

20%

10%

40%

20%

10%

Unsatisfactory

Poor

Average

Good

Excellent

What did local residents think of Ninian Park?

Of those who only came two-nine times - what was your experience of the stadium?

0%

6%

39%55%

0%

Unsatisfactory

Poor

Average

Good

Excellent

What did local residents think of Ninian Park?

Visiting the new Cardiff City Stadium?

• 72% intend to visit the new stadium

• Of this group 36% have seen Cardiff City play between 1 to 9 times ever

• 80% of these people have watched Cardiff City

• That leaves 20% of those who intend to visit the new stadium who have never seen Cardiff City play

What do you most enjoy about watching Cardiff?Great atmosphere… the

craic… the buzz

Supporting my home team

Everything about football

Meeting my friends

Cheap for teenagers

Quality football… they’re my team!

Why don’t you watch the City?

Don’t like football … prefer rugby

Price of tickets

Time, family commitments

Bad behaviour and people standing up

Teaching children to swear

I think there may be trouble

What would encourage you to go?

Good facilities and opposition

Promotion!

Cheaper prices and family ticket deals

Better players and opposition

Free parking and ‘taster’ tickets

Friends to go with

Any Questions?