hartley-stone presentation

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Hartley-Stone July 2015

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Page 1: Hartley-Stone presentation

Hartley-StoneJuly 2015

Page 2: Hartley-Stone presentation

Why our experience fits

Track record based on B2B marketing of high-level IT products and services

Turning complex, technical product specs into compelling sales rationale

End user and reseller sales motivation Deep understanding of the IT channel

Page 3: Hartley-Stone presentation

Outsourced agency for Westcoast UK’s 2nd largest distributor of IT software and

hardware T/O over £1.5 billion Challenge to create and manage up to 5 e-

Shots per day, 5 web banners per week, 20 direct mailers per month, advertising and more.

Solution was to build & manage workflow portal.

Page 4: Hartley-Stone presentation

Creation of a workflow portal

Page 5: Hartley-Stone presentation

What we do for WestcoastBranded and bespoke campaigns

Page 6: Hartley-Stone presentation

What we do for WestcoastHP bid platform, promotion and dynamic eCommerce interface. Winner of CRN best Distributor campaign 2014

Page 7: Hartley-Stone presentation

Why our experience fits - Security

Managing international-reach marketing campaigns

Maintaining brand identity Engaging end users and resellers Understanding the drivers

Page 8: Hartley-Stone presentation

Breadth of experience

Page 9: Hartley-Stone presentation

Breadth of experience

Page 10: Hartley-Stone presentation

Why our experience fits - Softcat

Campaign portals Public sector competency Bespoke business drivers

Page 11: Hartley-Stone presentation

Softcat

Shoot for the Cloud; Govt. Cloud portal

Shape The Future FE campaign

Education microsite for BETT

Page 12: Hartley-Stone presentation

SoftcatInteractiveengagement portal

Page 13: Hartley-Stone presentation

SoftcatFull campaign;including eCards,portal, posters, postcards

Dynamic client engagement

Page 14: Hartley-Stone presentation

Softcat Campaign Portal

Page 15: Hartley-Stone presentation

Working together

We work to understand your marketing objectives and to give you a complete understanding of how we can help you achieve those objectives in the most cost effective way.

Page 16: Hartley-Stone presentation

The value we bring:

A complete customer-facing team at your disposal A proven dynamic delivery and reporting structure Over 60 years B2B marketing expertise Strong track record in conceiving, developing and

delivering marketing and promotional programmes worldwide and locally

Quantifiable success