hartley-stone presentation
TRANSCRIPT
Hartley-StoneJuly 2015
Why our experience fits
Track record based on B2B marketing of high-level IT products and services
Turning complex, technical product specs into compelling sales rationale
End user and reseller sales motivation Deep understanding of the IT channel
Outsourced agency for Westcoast UK’s 2nd largest distributor of IT software and
hardware T/O over £1.5 billion Challenge to create and manage up to 5 e-
Shots per day, 5 web banners per week, 20 direct mailers per month, advertising and more.
Solution was to build & manage workflow portal.
Creation of a workflow portal
What we do for WestcoastBranded and bespoke campaigns
What we do for WestcoastHP bid platform, promotion and dynamic eCommerce interface. Winner of CRN best Distributor campaign 2014
Why our experience fits - Security
Managing international-reach marketing campaigns
Maintaining brand identity Engaging end users and resellers Understanding the drivers
Breadth of experience
Breadth of experience
Why our experience fits - Softcat
Campaign portals Public sector competency Bespoke business drivers
Softcat
Shoot for the Cloud; Govt. Cloud portal
Shape The Future FE campaign
Education microsite for BETT
SoftcatInteractiveengagement portal
SoftcatFull campaign;including eCards,portal, posters, postcards
Dynamic client engagement
Softcat Campaign Portal
Working together
We work to understand your marketing objectives and to give you a complete understanding of how we can help you achieve those objectives in the most cost effective way.
The value we bring:
A complete customer-facing team at your disposal A proven dynamic delivery and reporting structure Over 60 years B2B marketing expertise Strong track record in conceiving, developing and
delivering marketing and promotional programmes worldwide and locally
Quantifiable success