QR CODES IN

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WOULD YOU SCAN THIS?

REASONS CUSTOMERS USE QR CODES

REASONS COMPANIES USE QR CODES

To Increase Sales

To Increase Exposure And Information On Good Or Service

To Offer Something Special To Customers To Who Scan The Code (e.g. coupons, video or connection to website)

Because Competitors Are Using Them

BEST PRACTICES

Useful (special offers) That Change Regularly

Instructions Not Just Code Offer Alternative Text Code or Website Address

Landing Page Designed for Mobile Users

Printed on Magazines, Not On Moving Vehicles

HONEYBAKED HAM

Attraction “Customer Secret Offer”

Call To Action “Scan This Code”

Instructions (simple and easy)

Alternative – website address

Offer Changed Frequently

METALCRAFT

Attraction “Scan and Learn”

Instructions (simple and easy)

Alternative – website address

Page Uploads quickly to YouTube Videos Videos are Educational and Relevant Video End Contact Information

BENEFITS

More Customers are Scanning

Potential New Customers

Bigger sales

SOURCES

Putting QR Codes in the Mix. Levey, Richard H.. Chief Marketer, Apr/May 2011, Vol. 3 Issue 2, p.7.

Making the Most of QR Codes. Ackerman, Lauren: Brayfield, Lois. Multichannel Merchant, Feb/Mar 2012, Vol. 8 Issue 1, p. 17-9.

Making Best Use of QR Codes: Gleaming Lessons from the latest data. Tolliver-Walker, Heidi. Seybold Report: Analyzing Publishing Technologies, 12/12/2011, Vol. 11 Issue 23, p. 2-7.

http://www.idplate.com/

http://www.marketingshift.com/2008/11/mo-vaughn-serves-honey-baked.cfm