Download - QR Codes in Marketing
QR CODES IN
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WOULD YOU SCAN THIS?
REASONS CUSTOMERS USE QR CODES
REASONS COMPANIES USE QR CODES
To Increase Sales
To Increase Exposure And Information On Good Or Service
To Offer Something Special To Customers To Who Scan The Code (e.g. coupons, video or connection to website)
Because Competitors Are Using Them
BEST PRACTICES
Useful (special offers) That Change Regularly
Instructions Not Just Code Offer Alternative Text Code or Website Address
Landing Page Designed for Mobile Users
Printed on Magazines, Not On Moving Vehicles
HONEYBAKED HAM
Attraction “Customer Secret Offer”
Call To Action “Scan This Code”
Instructions (simple and easy)
Alternative – website address
Offer Changed Frequently
METALCRAFT
Attraction “Scan and Learn”
Instructions (simple and easy)
Alternative – website address
Page Uploads quickly to YouTube Videos Videos are Educational and Relevant Video End Contact Information
BENEFITS
More Customers are Scanning
Potential New Customers
Bigger sales
SOURCES
Putting QR Codes in the Mix. Levey, Richard H.. Chief Marketer, Apr/May 2011, Vol. 3 Issue 2, p.7.
Making the Most of QR Codes. Ackerman, Lauren: Brayfield, Lois. Multichannel Merchant, Feb/Mar 2012, Vol. 8 Issue 1, p. 17-9.
Making Best Use of QR Codes: Gleaming Lessons from the latest data. Tolliver-Walker, Heidi. Seybold Report: Analyzing Publishing Technologies, 12/12/2011, Vol. 11 Issue 23, p. 2-7.
http://www.idplate.com/
http://www.marketingshift.com/2008/11/mo-vaughn-serves-honey-baked.cfm