Effective Mobile Marketing With QR Codes

Quick Response Code 2D code used to drive people to

your company’s Website They link offline to online, and print

to mobile QR Codes are capable of handling

all types of data, such as numeric and alphabetic characters, Kanji, Kana, Hiragana, symbols, binary, and control codes.

Up to7,089 characters can be encoded in one symbol.

MOBILE MARKETING

How are they used in Marketing? Direct mail campaign On a product or corporate brochure Press ads Promotional items View Videos Call Cell Phones Write to Email addresses Upload Contact Information Range in size – ½” to side of building

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Why Mobile Marketing?

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Smartphones and other browser-equipped phones expected to grow to1.82 billion by 2013, compared to 1.78 billion PCs.

Mobile devices share of overall web browsing is 4.36%,

430% increase overthe last two years

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MOBILE MARKETING Mobile payments for digital and physical

goods, money transfers and NFC contact-less transactions will reach $670 billion by 2015

Nearly triple the current value of $240 billion.

Fewer than 6% of businesses are doing any type of mobile marketing

The percentage drops to less than .05% for companies doing less than $10 million per year

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Now is the best time to start leveraging mobile marketing.

It’s still new in the eyes of both marketers and consumers

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Understanding the Smartphone user

Users search the internet with a degree of urgency

They want results now and ifyou can’t give it to them, they will go somewhere else.

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Must offer highly targeted content and a strong call-to-action

There are design and development factors that are specific to handheld devices to consider

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Who is Driving the Mobile Market?

91% of Americans use cell phones◦20% are smartphones - 55million

59% of adults living in a household earning income of $75,000 or more are smartphone owners

48% of those with a college degree own smartphones.

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58% of Americans between the ages of 25 and 34 now own a smartphone

49% of those ages 18-24 44% of those ages 35-44. Even among those with a household income

of $30,000 or less, smartphone ownership rates for those ages 18-29 are equal to the national average.

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The Millennial Generation — also known as Gen Y or the WE Generation — is the new demographic that businesses compete to attract.

Millennials fall into the age 18-29 brackets, reaching their teens at dawn of the 21st century. This is the generation for whom the PC and Mac were always a reality. MP3 players, particularly iPods and iPhones, have been necessities instead of options.

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21% are married (half the percentage of their parents’ generation at the same ages) and

34% are parents Millennials are more likely to use m-

commerce (mobile commerce) than members of previous generations but average orders are usually $5 or less.

42% use a PC to watch TVand may watch more than 20 hours per week.

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MOBILE MARKETINGMobile Page Design

Smartphone display resolution range from 480 x 800 to iPhone 960 x 640. The Droid Pro comes in at 320 x 480.

A typical website is 1024 x 768. View Samples

Website viewed on Desktop

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80% of viewers were mobile viewers

Desktop View Mobile View

MOBILE MARKETING Provide an easy way to

connect with your company Get them to interact Sign up for a newsletter Connect with your social media Purchase your product Create Brand Loyalty by adding

an additional incentive for taking the steps for interacting.

Touch-Screen Interface

Use interactive page elements, sized appropriately for a touch-interface.

submit buttons form elements links and navigation

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Mobile-Specific Content

Content should be simplified, easy to digest◦ Viewers on mobile devices are scanning for

information,◦ They do not spend a lot of time reading

information◦ Your content will probably need to be rewritten for

mobile-friendly reading.

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Track your results

Use Google Analytics to track the results from your different QR campaigns

Determine which campaign is more effective

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In Summary Users search the internet with a degree of urgency Must offer highly targeted content and a strong

call-to-action Provide an easy way to connect with your company Smartphone display resolution Content should be simplified Use interactive page elements Track your results

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If you would like more information, contact us today!

Call 321-805-0588 or email us: rick@clarkwebdesign.com

MOBILE MARKETING