qr codes in the marketing mix

QR Codes in the Marketing Mix

John Foley, Jr.9/22/2011

Congressional Country Club

QR Codes in the Marketing Mix

John Foley, Jr.9/22/2011

Congressional Country Club

Copyright 2011. interlinkONE, Inc.

John Foley, Jr.John Foley, Jr.• Grow Socially, Inc –

Support Services• Online Marketing/Social

Media• Plan, Manage, Execute and

Measure

• interlinkONE – Software (SaaS)• Enterprise Marketing

Management Software• Plan, build, manage,

execute and measure all marketing activities

Happy Birthday 15 Years!

I love Mar(H)ketin

g!


AccoladesAccolades


Before I Begin …Before I Begin …Before I Begin …Before I Begin …

@johnfoleyjr

ON!


What’s on the AgendaWhat’s on the Agenda

• Marketing 101• QR Codes – Why Should We

Care?• Creation and Design• Best Practices for

Implementation • Answers to Common Questions


March SeminarMarch Seminar

EmailEmail SMS / TextSMS / Text PrintPrint

Invitation EmailInvitation Email Invitation TextInvitation Text Direct Mail Invitation

Direct Mail Invitation

PURL / Response Page

PURL / Response Page Reply TextReply Text PURL

/ Response PagePURL

/ Response Page QRCODEQRCODE

- Week Follow-Up -

Reminder EmailReminder Email Reminder TextReminder Text Reminder Direct Mailer

Reminder Direct Mailer

PURL / Response Page

PURL / Response Page Reply TextReply Text PURL

/ Response PagePURL

/ Response Page Call CenterCall Center

Measuring Response Rates

Email vs. Text vs. Print0

500

22% You’re Invited!

6% Win a FREE gift!

47% Check out our March Seminar

25% Are you interested in attending?

Measuring Subject Lines

Sample, Multi-Channel Campaign

Sample, Multi-Channel Campaign


DataDataDataData


QR Codes: QR Codes: Why Should Why Should We Care?We Care?


Results of USPS PromotionResults of USPS Promotion

• “Nearly one third of all Standard Mail in the past two months contained a QR code”

Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/


The Game-ChangerThe Game-Changer


July 2011 StatisticsJuly 2011 Statistics

58% of Americans between the ages of 25 and 34 now own a smartphone.

68% of smartphone owners access the internet/email on their handheld daily.

Source: Pew Internet research and American life Project


Knowledge is SpreadingKnowledge is Spreading

• “Almost half of all smartphones have downloaded an app capable of scanning a QR code”

Source: InternetRetailer.com: http://ilnk.me/9c89


Meet the QR CodeMeet the QR Code

42967089


Proprietary vs Non-ProprietaryProprietary vs Non-Proprietary


Year of Birth = 1994Year of Birth = 1994

Term - QR code is a Registered Trademark - Denso Wave, Incorporated.


QR = “Quick Response”QR = “Quick Response”


Applications for ScanningApplications for Scanning


Solution in ActionSolution in Action

Magazines


Solution in ActionSolution in Action


Something differentSomething different


QR Codes: QR Codes: Creation & Creation & DesignDesign


Creation OptionsCreation Options


What To Look for In a Creator

What To Look for In a Creator

• Can you change the URL?• Does the solution shorten the

URL?• Bulk-Upload Capability• Measurement and Tracking?


QReateAndTrack.comQReateAndTrack.com


QR Options Other than URLs

QR Options Other than URLs


Simple vs. ComplexSimple vs. Complex


Not Every Pixel is NeededNot Every Pixel is Needed


Insert A LogoInsert A Logo

http://ilnk.me/QRLogo


Color Choice OptionsColor Choice Options

• Contrast is key!• Test, test, test!


Use of Color, Logo, & Pattern

Use of Color, Logo, & Pattern

Tips on how to do this: http://ilnk.me/QRPattern


Important! Include Padding

Important! Include Padding


Super-Sizedfor Buildings& Billboards


Business Card SizeBusiness Card Size


Custom QR CodesCustom QR Codes


Best Practices Best Practices for for ImplementingImplementing

QR CodesQR Codes


Shorten the URL!Shorten the URL!


Provide Clear DirectionsProvide Clear Directions


Mobilize Your Content!Mobilize Your Content!


Mobile Needs…Mobile Needs…

Inquiry Forms

Social Integration

Easy to See & Click


Mobile NetworkingMobile Networking


Ask – Why Would You Scan?

Ask – Why Would You Scan?

• Provide Directions / Map• Click-to-Call or Click-to-SMS• To Easily Learn Important Details• To Opt-In for More Information


Track, Measure, TestTrack, Measure, Test


Examples GaloreExamples Galore


QR Codes Make Gardens Grow

QR Codes Make Gardens Grow


Interactive Print Leads to Tips

Interactive Print Leads to Tips


QR Codes to VOCQR Codes to VOC


QR Codes on Direct MailQR Codes on Direct Mail


QR Codes for FeedbackQR Codes for Feedback


QR Codes for Social TrafficQR Codes for Social Traffic


QR Codes on a BlogQR Codes on a Blog

Yes, epic posts do get printed.


Inside the MallInside the MallInside the MallInside the Mall


Advanced QRCode features

Advanced QRCode features


Bulk/PURLs QR Codes (cont.)

Bulk/PURLs QR Codes (cont.)

QReateAndTrack.com


How to Create a Mobile Website

How to Create a Mobile Website

• Custom Code• Third Party Services• Mobile Website Building

Applications


Mobile CMS: Product Features

What to look for?

Mobile CMS: Product Features

What to look for?Easily Build Mobile Websites

Color-Scheme Pickers

WYSIWYG Editor

Form Builder

Real-Time Reporting

http://iFlyMobi.com


Templates For Different Needs

Templates For Different Needs


Easy to Use Admin Features

Easy to Use Admin Features


Color Scheme/Picker Options

Color Scheme/Picker Options


Mobile FormsMobile Forms-For surveys, inquiries, lead generation, registrations, etc.

-Specify response routing information for each form


Don’t Forget FundamentalsDon’t Forget

Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience


Download QR Code Tool Kit

Download QR Code Tool Kit

TheQRToolKit.com


Ask ColorNET Sales Team!Ask ColorNET Sales Team!

They love QRCodes!


Contact MeContact Me

iFlyMobi.com

QR Code


Thank You!Thank You!

• Questions?


How Can interlinkONE Help?How Can interlinkONE Help?

• QReateAndTrack.com

• iFlyMobi.com

• Call us with questions!978-694-9992

qr codes in the marketing mix

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