MAGAZINE ANALYSIS

WHAT IS Q MAGAZINE?

• Q magazine is a popular music magazine in the United Kingdom.

• The magazine is published monthly.• The first issue of Q magazine was published in

1986 and is still going.• Its said that when Q was published it was set apart

from its competitors due to the high quality pictures and printing but also because of its monthly issue.

• The magazine features not one specific genre, but is said to feature a lot of indie, pop and hip-hop. Also including new released music, music compilations, live concert reviews but also film reviews.

MORE INFORMATION ON Q.

• Q magazine most commonly focus on article interviews with successful music stars/celebrities.

• But Q also promotes and advertises albums in the United Kingdom and Ireland.

WHAT IS Q’S TARGET AUDIENCE?

• The target audience for Q magazine is the age of 25.

• This was because the founders of the magazine company David Hepworth and Mark Ellen spotted a gap in the market as most music magazines that were published at the time of 1986 were targeted at early teenagers.

• But also, there were benefit factor for Q magazine targeting their audience at 25 year olds. This was because at 25, people are working in a full time job meaning Q magazine could increase the cost of the magazine to £3.99 and the target audience will still pay. This also meant more money could be put into making the magazine higher quality.

MAGAZINE FRONT COVER ANALYSIS

• After looking at a wide range of Q magazine front covers. As a reader, I can instantly spot what magazine it is from the first sight. This is because, the magazine generates the same format and design for each magazine. For example, on most of the Q magazine front covers, there is one celebrity image presented on the front cover taking a big part of the page up. This shows what’s featured in the magazine in each issue.

• The Q magazine logo is very recognizable to the public due to its bright red and white color logo presented on the front page of every Q magazine.

• Due to the founders of Q magazine targeting the magazine at 25 year olds. As a reader this successful targets 25 year olds as the magazine isn’t over crowded with information and gossip gestures for example like in Top Of The Pops music magazine what is targeted at young teenage girls.

WHAT IS THE FUTURE OF Q MAGAZINE?

• Q magazine aim to flow with the latest technology by creating an app which presents the popular magazine as a portable e-book so customers can access the magazine on their laptops, tablets and smartphones.

• This would also generate more sales for Q and make Q an even more successful music magazine.