‘Q the Music’

By Elena Di Maria, Natasha Gilbody

and Sarah Wade.

Introduction to Q• It is the UK’s biggest selling music magazine.

• Published monthly in the UK. • Founders ; Mark Ellen and David Hepworth.

• First published in 1986.• It covers a wide range of musical genres as you can

see by the covers below.

History

• When Q was first published in 1986 it was named ‘cue’ as in to cue a record but was later changed so that it wouldn’t be confused for a

snooker magazine.

•Another reason, cited in Q's 200th edition, is that a single-letter title would be more prominent on news stands.

• Q set itself apart from other magazines when it was first published because of the high quality of photography and printing.

Success

• As of June 2007 it has a circulation of 130,179 copies.

• Q is the UK’s biggest selling magazine.

• World’s best music guide.

• Has a radio station, TV station, website and YouTube channel. This is good for the audience because they have different ways of accessing the media if they can’t

afford a monthly magazine.

• Also it shows success because they have mastered different media formats.

• They also have an awards show and a music venue.

ContentThe magazine has an extensive review section - featuring:

• New releases (music),• Reissues (music), • Music compilations,

• Film and live concert reviews, • Radio and television reviews.

• Much of the magazine is devoted to interviews with popular musical artists.

• The magazine is well known for compiling lists

• Promotional gifts are given away, such as CDs or books.

• Usual features include The Q50, wherein the magazine lists the top 50 essential tracks of the month.

Target audience and Consumers

• The target audience is for older people – not Teenagers and Young adults

• It offers:

The end