public service media offer in germany
DESCRIPTION
Presentation at the 2011 meeting of the Gruppo Europeo di TorinoTRANSCRIPT
Public Service Media Offer in Germany
Dr. Roberto Suárez CandelMarie Curie Research Fellow
Torino, September 19th, 2011
Gruppo Europeo di Torino
Public Service Media Offer in Germany
PSB - DigitalRedefining and repositioning PublicService Broadcasting in the digital
and multiplatform scenario.
Post-doctoral Research Projectfunded by the Marie Curie Intra-European Actionwww.psb-digital.eu
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Public Service Media Offer in Germany
Public Service Operators
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Public Service Media Offer in Germany
Television + Radio
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Public Service Media Offer in Germany
Television
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Public Service Media Offer in Germany
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Public Service Media Offer in Germany
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Public Service Media Offer in Germany
High Definition
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Public Service Media Offer in Germany
National Radio Services
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Public Service Media Offer in Germany
Multiplatform Availability
Digital Terrestrial (DVB-T / DAB)
Cable (analogue / digital)
Satellite (analogue / digital switchover 4/2012)
IPTV
Online Web (live streaming + on-demand)
Streaming Portals
Smart-phones & Tablets
Connected TV
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Public Service Media Offer in Germany
Multiplatform Availability
Platform reception development 1993–2011 (TV Homes in %)
source: AGF/GfK-Fernsehforschung
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Public Service Media Offer in Germany
Development of Online Strategies
Life streaming and on-demand: Mediathek
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Public Service Media Offer in Germany
Development of Online Strategies
Life streaming and on-demand: Mediathek
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Public Service Media Offer in Germany
Development of Online Strategies
On-demand portals
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Public Service Media Offer in Germany
Development of Online Strategies
Portable devices: smart-phones & tablets’ APPs
Tagesschau (Dec’2010)
Sportschau
NDR Rdio
ZDF Mediathek (Sept’2011)
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Public Service Media Offer in Germany
Development of Online Strategies
Portable devices: smart-phones & tablets’ APPs
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Public Service Media Offer in Germany
Development of Online Strategies
Portable devices: smart-phones & tablets’ APPs
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Public Service Media Offer in Germany
Development of Online Strategies
Portable devices: smart-phones & tablets’ APPs
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Public Service Media Offer in Germany
Development of Online Strategies
Connected TV & Hybrid services
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Public Service Media Offer in Germany
Development of Online Strategies
Social Networks
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Public Service Media Offer in Germany
Budget
2005 2006 2007 2008 2009 2010
License fees
ARD 6.020,5 6.188,8 6.187,9 6.103,2 6.258,9 6.223,0
ZDF 1.889,7 1.961,4 1.963,5 1.938,1 2.054,5 2.067,5
total 7.910,2 8.150,2 8.151,4 8.041,3 8.313,4 8.290,5
Television and radio advertising revenues
ARD 83,5 109,6 110,2 117,5 96,8 108,3
ZDF 99,2 122,8 114,6 120,6 112,0 125,0
Total 182,7 232,4 224,8 238,1 208,8 233,3
Total licence fee and
advertising revenues
combined
8.092,9 8.382,6 8.376,2 8.279,4 8.522,2 8.523,8
Revenues of ARD and ZDF 2005–2010 (€ million) source: KEF
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Public Service Media Offer in Germany
ResultsMarket share of viewing time in % Schröder (2011: 14)
2005 2006 2007 2008 2009 2010
PSB operators
ARD 13.5 14.2 13.4 13.4 12.7 13.3
ZDF 13.5 13.6 12.9 13.1 12.5 12.8
ARD Third Channels 13.6 13.5 13.5 13.2 13.5 12.9
Commercial operators
RTL 13.2 12.8 12.4 11.7 12.5 13.4
Sat.1 10.9 9.8 9.6 10.3 10.4 10.1
ProSieben 6.7 6.6 6.5 6.6 6.6 6.4
VOX 4.2 4.8 5.7 5.4 5.4 5.7
RTL II 4.2 3.8 3.9 3.8 3.9 3.8
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Public Service Media Offer in Germany
Issues / Tendencies
Ex-ante evaluation: 3 Stufen Test
APPs conflict: Editors vs PSB
Public Service Fee Reform (2013)
Linear broadcasting still mainstream
Multiplatform = new distribution windowsto reach new/segmented audiences
Online offers: progressive emancipation
Public Service Media Offer in Germany
Grazie!