GENERAL MEDIA OFFER

Effective from 30th January 2014

• Magazine for women living consciously• Features: explicit, freshness, individual, quick

response monitoring• Show and test a lot of products, novelties• Characteristic, definitely drafter, new thematic

blogs:― Alapkonyha: cooking blog― Stílfűrész: culture blog― Shopaholic: shopping blog ― New Életmód: health, sports and fitness blog― Poronty: baby blog― Tejben-vajban: fashion & trends blog― Ego: ordinary psychological blog― Raktár: house-environment-design

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ABOUT DÍVÁNY

• women (aff. 100)52%

• 25-39 year-old (aff. 110)78%

• have a degree (aff. 208)40%

• live in Budapest (aff. 198)38%• are members of socio-economic groups

Esomar AB (aff. 185)37%

• graduate white-collar workers (aff. 240)24%

Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience)3

AUDIENCE OF

REACH

monthly real user: 418.000 RU

daily real user: 68.000 RU

daily page impression: 318.000 PI

daily ad view:

leaderboard (total site): 98.000 AV

roadblock (article pages): 100.000 AV

Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013

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SUPPORTOffer box on front page of Index

Columns of IndexFront page of Velvet

AVERAGE TIME SPENT PER VISITOR

6Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), hr:min:sec

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Creative Daily list price

Leaderboard1

(970x90 px or 728x90 px,IN NEW ZONE!)

490 000 HUF

Half page / Filmstrip2

(300x600 px) 650 000 HUF

Roadblock(640x360 px, article pages) 550 000 HUF

1 Advertisement appears under the heading on every page of the publication. Leaderboard, pushdown and billboard cannot be ordered on same day.2 Advertisement appears on every page of the publication. Half page/filmstrip, medium rectangle „A” cannot be ordered on same day.

DAILY LIST PRICES ON DÍVÁNY

Leaderboard

Roadblock

Half page

8 8

Creative Creative size Daily list price

Billboard1 970x250 px → 970x31 px 600 000 HUF

Interstitial2 970x550 px, 8 sec 900 000 HUF

Pushdown3 970x90 px → 970x415 px,IN NEW ZONE 700 000 HUF

XL layer2 max. 970x550 px, 8 sec 990 000 HUF

1 Frequency capping: 1/user/day. Appears in opened position and closes on click. After closing a strip remains, which reopens on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site.2 Frequency capping: 1/user/day3 Freq. capping: 1 user/day automatically. It pushes down the given site’s content and every other time it expands on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site.Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site

RICH MEDIA DAILY LIST PRICES

LIST PRICES OF TEXT AND IMAGE ADS

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1) PR article 2) branded offer box 3) image-text ad 4) sponsored text link under the articles

600 000 HUF / day 500 000 Ft / week 300 000 Ft / week 300 000 Ft / week

1) PR articleContinuous highlighting: the lead appears on the right side of the front page, the front page of columns and the article pages. Specification: 1.500 characters with 2-3 pictures + lead: max. 32 + 90 characters with spaces.

2) Branded offer boxThe box appears on every page of Dívány in 310x300 px size. The advertiser’s logo appears on the box. Specification: vector logo, picture in 280x160 px, marketing message (max. 32 characters title with spaces, 90 characters lead with spaces).

3) Image-text adThe box appears on every page of Dívány, it links to the advertiser’s page. Specification: picture in 148x83 px, max. 20 + 60 characters text with spaces.

4) Sponsored text link under the articlesThe link appears at the end of every page of Dívány’s articles. Specification: max. 90 characters link with spaces (exception PR articles) 9

SAMPLES OF TEXT AND IMAGE ADS

1

1. PR article and lead

2. Branded offer box

3. Image-text ad

4. Sponsored text link

2

4

3

1

10

SPONSORATION

Full-screen sponsoration + fix super leaderboard

on a blog

• Alapkonyha list price: 500.000 HUF/week

• Életmód list price: 800.000 HUF/week

• Poronty list price: 500.000 HUF/week

• Shopaholic list price: 380.000 HUF/week

• Stílfűrész list price: 200.000 HUF/week

• Tejben-vajban list price: 1.050.000 HUF/week

• Ego list price: 200.000 HUF/week*

• Raktár list price: 200.000 HUF/week*

550x70 px + 310x200 px

11Template can be downloaded here: http://ajanlat.index.hu/ad/full_screen_sablonok.zipThis price is available to 31st March 2014

Full-

scre

en

Full-

scre

en

Super leaderboard

RICH MEDIA SOLUTIONS

RICH MEDIA SOLUTIONS

Spectacular, not

evadable ad

formats

Capable for

creative and

interactive

solutions

Support branding

aims

Longer user

involvement:

higher

interaction rate

and time

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Half page as a giant ad in 300x600 px is perfectly suitable for brand messages Appearance: at the top of front page of Index, in the zone of medium rectangle „A” Filmstrip can be run at the zone of half page.

IAB BRANDING UNITS

14Half page/filmstrip and medium rectangle „A” cannot be ordered on same day and site/column.

300x600 px

HALF PAGE / FILMSTRIP

Interstitial as a not evadable ad format in 970x550 px appears before the page loading, which links to advertiser’s landing page

Frequency capping: 1/user/day automatically

INTERSTITIAL

15

970x550 px, 8 sec

Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.

Billboard is a noticeable, openable-closeable creative format that appears below the header by pushing down the content of the page.

The banner starts in an open position and can be closed by clicking. After clicking only a row remains, which can be reopened by clicking. Because of the „above the content” appearance, it is less interrupting for the user.

This creative is particularly suitable for placing interactive elements. Frequency capping: 1/user/day in open state. Creative size: 970x250 px → 970x31 px Appearance: under the heading on every page of the publication in super leaderboard zone

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970x250 pxx

BILLBOARD

Billb

oard

, int

ersti

tial,

push

dow

n, le

ader

boar

d an

d XL

laye

r can

not b

e or

dere

d on

sam

e da

y an

d si

te/c

olum

n.

Pushdown as an expandable ad format (from 970x90 px to 970x415 px) is perfectly suitable for brand messages

Appearance: under the heading on every page of the publication in super leaderboard zone

970x90 px

970x415 px

17Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.

PUSHDOWN

18

XL layer appears after the page loading in max. 970x550 px, which appears over the content and link to the advertiser’s landing page on click.

Frequency capping: 1/user/day automatically

XL LAYER

18Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.

970x550 px, 8 sec

FOR MOBILE, TABLET

ADVERTISEMENT OPPORTUNITIES

PLEASE CONTACT YOUR SALES

ACCOUNT REPRESENTATIVE!

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mobile application

mobile browser

Prices do not include appearance on seasonal sections of publications.

VAT not included. CEMP Sales House reserves the right of changing rate cards. The pictures in

the offer are illustrated. The estimated datas in this offer was determined by results of gemius

Online Publishers' Audit, gemius / Ipsos Audience and Adverticum NG.

The informations included in the offer are the property of a CEMP SH Ltd., Index.hu Ltd. and

Közép Európai Média és Kiadó Ltd. („CEMP”). Parties hereby undertake to keep all and any data

and/or information constituting Trade secret strictly confidential and not to make such

information public or disclose to third parties, nor to allow third persons to have access thereto

unless expressly agreed to by the other Party in writing. Otherwise the recipient of the offer

acknowledges the fact that Index.hu Zrt or any member of the CEMP Group has the right to ask

restitution from them or the third party, in case of unauthorizedly sending or using

the informations.

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sales@cemp.hu