PUBLIC RELATIONS SOCIETY OF THE PHILIPPINES

The Public Relations Society of the Philippines (PRSP) is

the country’s premier organization for communication and PR

professionals. In its roster are practitioners who represent

business and industry, the academe, government, non-profit

organizations, and professional services among others.

PRSP is a non-stock, non-profit organization established on

February 19, 1957 by leading Filipino PR experts. The

Society’s mission is to advance the practice of public

relations by:

uniting those engaged in the profession;

encouraging continuing education of practitioners;

generating public confidence in the profession by

promoting high ethical practice and encouraging high

standards of public service;

playing the active role in all matters affecting the practice

of public relations; and

strengthening the relationships of public relations

professionals with employees and clients, government at

all levels, educators, media and the general public.

As part of its objective of working for the advancement of the welfare of the Filipino people through the dignified, ethical and effective practice of public relations, the Public Relations Society of the Philippines (PRSP) has organized 18 national PR congresses through the years. Held during the officially recognized Public Relations Month of September, some of these Congresses include:

12th National Public Relations Congress September 22-23, 2005 CONGRESS THEME: “PR.Actually!” 13th National Public Relations Congress September 28-29, 2006 CONGRESS THEME: “MINDMAP: Charting the Course of PR in a New Millennium” 14th National Public Relations Congress September 26-28, 2007 CONGRESS THEME: “PR PRogressive!” 15th National Public Relations Congress September 16-17, 2008 CONGRESS THEME: “Planet. People. Partnership” 16th National Public Relations Congress September 10-11, 2009 CONGRESS THEME: “The Social Change Challenge: PR – Pushing Reforms” 17th National Public Relations Congress September 23-24, 2010 CONGRESS THEME: “PR 2.0: Build. Engage. Deliver.” 18th National Public Relations Congress September 22-23, 2011 CONGRESS THEME: “PR in a Transparent World

The social and digital media revolution has brought about an Age of Disruption that calls for changes in

the way businesses and organizations can best respond to influence the consumer’s mind.

The advent and power of connective technologies have given people tools that link them to vast amounts

of information as well as to one another. Disruptive influencers such as Facebook, Twitter, blogs,

flashmobs and mobile technology create tremendous opportunities for brands or governments to create a

new competitive mindshift for more effective customer or citizen engagement.

The 19th National PR Congress, with the theme PR 360o: RESPONDING IN THE AGE OF DISRUPTION,

’has lined up topics that will assist communications professionals in achieving the required shifts in

mindsets, and in formulating the relevant PR strategies that will make the new media work best for them

while building on the gains of traditional media.

PR 3600 is about understanding how PR professionals can capitalize on messages, and how they can

efficiently integrate all these channels in winning the hearts and minds of their stakeholders.

The 19th National PR Congress seeks to share the best practices of industry leaders and influencers on

how they successfully communicate with their audiences, and effectively engage stakeholders across

every platform, every device, keeping in mind the fundamental principles of public relations.

SWALLOWING THE RED PILL: The Age of Digital Disruption

Pierre-Alain Guillon - CEO, F5DIGITAL Operations

CLICK: Tools that Changed the Rules

Juan G. Chua - President, Computer Manufacturers, Distributors & Dealers

Association of the Philippines (COMDDAP)

Manny Fernando - CEO, Megamobile Philippines | President, IMMAP

Art Samaniego - TechNews Editor, Manila Bulletin

WHO ARE THE MEDIA TODAY? Citizen Journalism

Bruce Oltchick - Managing Director, Universal McCann

Inday E. Varona - Head, Bayan Mo iPatrol Mo

Jayvee Fernandez– Professional Blogger (abuggedlife.com) | Sr. Manager, ID8

WHAT YOU SEE IS WHAT YOU GET: Issues & Challenges in New

Media

Eden Lau - Co-Founder & COO, Brandtology

Leah Besa-Jimenez - Group Head-Digital Media, Smart Communications

WHAT YOU DON’T SEE IS BETTER YET: Opportunities for Public

Relations & Issues Management

Cameron Buckley - Chief Marketing Officer, Sentia Media

Maria Ressa - Executive Editor & CEO, Rappler.com

WALK THE LINE: Has Ethical Practice Changed with the Change in

Influencers?

Paul John Pena - Chief Digital Officer, Leo Burnett Worldwide | Vice-President,

IMMAP

Noemi Lardizabal-Dado - Editor, Blog Watch Citizen Media | Features Editor,

Philippine Online Chronicles

Carlos Palma - Executive Director, Havas Media

GANITO KAMI NOON, PAANO KAYO NGAYON?

Mikey Bustos - Talent, GMA Network | Youtube Sensation

INTEGRATING COMMUNICATIONS AMIDST THE DISRUPTION

John Martin Miller - Chairman & CEO, Nestle Philippines (2012 Grand

Anvil Awardee)

ACCIDENTALLY ON PURPOSE: Reputation Management

Tony Ahn - Digital Marketer & Reputation Management Consultant

Prof. Enrique Soriano - Ateneo Graduate School of Business

TOUCH: Engaging the External Audience

Steve Romasanta - Marketing Director, PepsiCo

MODERN FAMILY: Keeping the House in Order thru Internal

Communications

Haidee Enriquez - Vice President for Human Resources - Asia Pacific, Sitel

(DON’T JUST) DROP IT LIKE IT’S HOT: Crisis Communications

Richard Brundage - President, Center for Advanced Media Studies |

Author, The Heart in Communicating

MISSION POSSIBLE: Issues Management

Atty. Michael Toledo - Sr. Vice President for Corporate Affairs, Philex Mining

ROMANCING THE DISRUPTION: Branding the Philippines Here and

Abroad

Hon. Ramon Jimenez - Secretary, Department of Tourism

info@PRCongress.ph

(632) 623 9479 | (632) 387 5104 | (632) 814 0266

www.PRCongress.ph

www.facebook.com/PRSPNews

@PRSPNews

19TH

NATIONAL PUBLIC RELATIONS CONGRESS September 27-28, 2012, Grand Ballroom, InterContinental Manila, Makati City

(Please print and fax to 814 0266)

Name Position Company Address Tel. No. Mobile No. Fax No. E-mail Company Website

Last First Middle Initial

How many participants from your company will be joining the PR Congress?

EARLY BIRD RATES (until August 15, 2012)

PRSP Member: P 8,000 Non-Member: P 10,000

REGULAR RATES

PRSP Member: P 10,000 Non-Member: P 14,000 NGO/Government (No early bird rate) P 6,000 Academe (Students): P 5,000 Academe (Faculty Members): P 7,000 Group rate (for non-PRSP members ONLY): 4 registrants + 1 free

Please deposit cash or check payments to: Account Name : Public Relations Society of the Philippines Account No. : 0485 0083 725 Bank Name : BDO Branch : Pioneer Highlands-Madison Branch Please notify us of your payment by sending your validated deposit slip with your name indicated on it through fax at 814-0266, or email at info@prcongress.ph. Receipt of this document will trigger us to confirm your enrollment and prepare the Official Receipt which shall be sent to you by mail or courier. For cash payments, please visit our office: Unit 908, 9th Floor Cityland Condominium 10 Tower 1, 156 H.V. Dela Costa Street, Salcedo Village, Makati City

Presented by:

in cooperation with

MAJOR SPONSORS

MINOR SPONSORS

MEDIA PARTNERS

MEDIA INTELLIGENCE PARTNER ONLINE MEDIA PARTNER WEB PROVIDER

in cooperation with