Business Proposal

The Project

SEARCH ENGINE OPTIMIZATION

www.iceandwine.com

The Client

Neha Gangwar

Brainwork Technologies

Email: neha.g@brainworkindia.net

Dated: Sept25th, 2015

S.No CONTENTS

SEARCH ENGINE OPTIMIZATION

1.0 Executive Summary

2.0 What Do You Get?

3.0 Method Used

4.0 Individual Findings and Recommendation

5.0 Activities based on Recommendations

6.0 Keywords

7.0 Pricing and Terms and Conditions

8.0 PORTFOLIO

9.0 GLOSSARY

SEARCH ENGINE OPTIMIZATION

1.0 Executive Summary

In the following pages, the team at Brainwork Technologies has created an assessment for the

websitewww.iceandwine.com for the purpose of Search Engine Marketing and Optimization.The findings

and recommendations have been divided into 5 Groups. These are related to increase both traffic and

conversions for your website.

A. General Site Details

B. Search Engine Friendliness

C. Site Structure

D. Site Flow

E. Marketing and Communications

After the analysis, our team has prepared detailed list of activities to be done on the website and

keywords that best suit your website. Further the timelines and costs have been given for these activities.

2.0 What Do You Get?

A. Complete Site Study and Analysis

B. Competition Analysis

C. On Page Activities

Tags and Meta Tags Optimization

404 Error Page Implementation

Image Optimization

Content Optimization (Bold Tags, Header Tags and Interlinking)

Google Webmaster and Analytics Setup

Robots.txt and Xml Sitemap

Website Speed, Navigation and Broken Links Optimization

D. Off Page Activities

Article Creation, Submission and Implementation

Directory Submission

Press Releases

Blog Post Creation, Submission and Implementation

Blog Optimization

Social Bookmarking and Submission to other Social Media Sites

RSS Creation and Submission

E. Work on all three sectors of Internet Marketing that includes Ranking, Leads and Branding.

F. Weekly Work and Ranking Report

3.0 Method

We have a team of SEO experts who use various tools to analyze your website. They manually check on

various search engines different websites related to your industry and study your competitors. Also our

User Interface and Marketing Experts do the assessment and prepare the report based on user experience

and marketing principles like AIDAS and WIFM etc.

4.0 Findings Issues and Recommendations

Scores and what they mean

Every section has got scores against them. Our team has manually given these scores against each criteria.

1 2 3 4 5 Poor and needs

critical changes to progress further

Average and need lot of improvement

Good but requires improvement in

key areas

Very Good and will help in Marketing

Doesnt not require any change

A. General Site Details: Findings related to the domain name, Domain age, Page Rank etc. 1. Domain Details Domain Name www.iceandwine.com

Domain Created

2005-08-10

Domain Expire 2016-08-10

Server - Kansas - Lenexa - 1&1 Internet Inc.

2.Current Link Position

Google Back Links 0 Google Page Rank(Home) 2

Google Page Rank(Inner) 1

3.Search Engine Position Google Cached Date(Home page) 23 Sep 2015

Google index Pages 260

Alexa Traffic Rank 10,251,267

Score

5

Website has High alexa rank and Low Page Rank, so need to improve them.

4.Website Responsive Website is responsive.

B. Search Engine Friendliness: meta tags, description, redirections, content etc.

Score

3

1. Meta Tags Optimization: quantity and quality of meta tags

Findings

Title Tag Ice Machines | Crushed Ice Makers | Undercounter Ice Machines - Iceandwine.com

Description Tag IceandWine.com is a commercial appliance supplier that specializes in ice maker machines, residential appliances and water filters for all applications. We also offer commercial ice machines from a variety of brands.

Keywords Tag ice maker machines, Ice machines, crushed ice makers, undercounter ice machine, ice makers, commercial ice machines

Recommendation Needs title, description and Keyword Updation. It is vital that the meta tags, description and keywords are filled out on all targeted pages.

Score

5

2. Page and Code Errors

Findings 404 Error Page Implemented

301 Redirection Implemented

Recommendation No Need to Fix.

3. Image Optimization

Score

5

Findings Alt Tags Present

Title Tags present

Recommendation No Need to Update.

Score

3

4. Content Optimization

Findings Bold Tag Present

Header Tag present

Duplicate Content Not present

Content Interlinking Not Present

Recommendation Need to update Content Interlinkingto increase the SEO value.

C. Website Verification & Errors: Google webmaster tool, Google analytics, sitemaps, technical errors etc.

Score

5

1. Webmaster tool

Findings Account verification Verified

Recommendation No Need to Update.

Score

5

2. robots and Sitemap

Findings robots.txt Present

Xml sitemap Present

Recommendation No Need to Update.

Score

5

3. Analytics Installation

Findings Google Analytics

Present

Recommendation No Need to Update.

Score

3

4. Load Time

Findings Website loading time

Recommendations : Mobile page loading speed is low. So need to improve it.

Score

5

5. Browser Compatibility

Findings Mozilla Firefox 3.0+ Good

Internet Explorer Good

Google chrome Good

Recommendations Website is compatible with all browser so no need to update.

Score

5

6. Navigation Structure

Findings Search Engine friendly Fine

User Friendly Fine

Recommendations Website structure is fine for search engine & user friendly so there is no need to update the navigation structure.

Score

5

7. Layout

Findings Orphan Pages Not Present

Html sitemap Present

Important Page Distance

1

Recommendations Html sitemap is present in the website so no need to update.

Score

3

8. Broken Links

Findings Broken Link Finding

5

Recommendations Website has 5 broken links so need to Fix.

Score

3

9. Html Validation

Findings Html Validation 2 Errors 53 Warning(s)

Recommendations Website has HTML Errors so need to fix.

Score

2

10. CSS Validation

Findings CSS Validation 66 Errors 105 Warning(s)

Recommendations Website has no Errors so No need to fix.

D. Social Media: social accounts, status 1. Facebook

Score

5

Findings Facebook Present

Recommendations No Need to create.

Score

5

2. Twitter

Findings Twitter Present

Recommendations No Need to create.

Score

5

3. Google Plus

Findings Google plus

Present

Recommendations No Need to create.

Score

1

4. YouTube

Findings YouTube Not Present

Recommendations Need to create.

Score

1

5. LinkedIn

Findings LinkedIn Not Present

Recommendations No, need to create as business is diffrent.

Score

3

6. Social Icons on the Website

Findings Social Icons All Social media Icons Present Except YouTube and

LinkedIn.

Recommendations All social media icon present on website (except youtube and linked in).

5.0 Activities Based on Recommendations

ACTIVITIES FOR Website Optimization

S. No. Activities Month-1 Month-2 Month-3 Month-4 Month-5

1 Site Analysis Yes

2 Competitor Analysis Yes

3 Content Duplicity Check Yes

4 Keyword Research Yes

5 Keyword Finalization Yes

6 404 Error page Creation Yes

7 xml sitemap submission Yes

8 301 Redirect Implementation

(Canonical)

Yes

9 XML / HTML Site Map Creation Yes

10 URL Targeting Yes

11 Google Analytics Installation Yes

12 Google Web master Tool

Installation

Yes

13 Google Geo Targeting Yes

14 Meta Tags Creation Yes

15 Meta Tags Implementation Yes

16 Content Optimization(Alt tags,

header tags, etc)

Yes

17 Robots optimization Yes

18 Directory Submission 120 Yes Yes Yes Yes Yes

19 Article Distribution/Optimization 4*5

Resources Yes Yes Yes Yes Yes

20 Social Bookmarking 100 Yes Yes Yes Yes Yes

21 Blog Creation 4 Yes

22 Blog Posting/Optimization 6 Yes Yes Yes Yes Yes

23 Blog RSS Distribution 50 Yes Yes Yes Yes Yes

24 Search Engine Submission 70 Yes Yes Yes Yes Yes

25 Classified 15 Yes Yes Yes Yes Yes

26 PPT/Doc Submission 15 Yes Yes Yes Yes Yes

27 Video Promotion/Submission 5 Yes Yes Yes Yes Yes

28 Press Release Distribution If require Yes Yes Yes Yes Yes

29 Log File Analysis/ Traffic Analysis Yes Yes Yes Yes Yes

30 Link Building(Reciprocal) 0 Yes Yes Yes Yes Yes

31 Monthly Progress Report (

Ranking, Traffic, link exchange)

Yes Yes Yes Yes Yes

6.0 List of Recommended Keywords

S.No Keywords Average Monthly Searches in USA

Competition in USA

1 ice maker machines 170 1,740,000

2 commercial ice maker machine 210 1,020,000

3 crushed ice makers 90 250,000

4 crushed ice machine 1300 1,110,000

5 SELF-CONTAINED ICE MACHINES 10 709,000

6 NUGGET ICE MACHINES 110 114,000

7 nugget ice maker 1600 168,000

8 FLAKE ICE MACHINES 40 211,000

9 commercial ice maker 4,400 1,920,000

10 propane patio heater 2,900 803,000

7.0 Pricing and Terms and Conditions

Pricing USD 225/- per month for the period of 6 months

Terms and Conditions

1 The payment can be made through wire or credit card.

2 Reporting on end of every Week. The report will include Current Rankings and Work done in that

week.

3 Brainwork Technologies will not use any spamming methods to obtain rankings

4 Brainwork Technologies will work to obtain 90% of the keywords being in Top 10 over a period of

46 months.

5 All onsite work recommended by Brainwork should be implemented on the site. Non adherence

can lead to rankings not being achieved.

6 Before making any changes on the website related to SEO, structure of website, deletion addition

of pages, Brainwork should be informed well in advance.

7 Rankings can fluctuate and times due to updates by Search Engines. Brainwork will keep you

updated whenever such occurrence happen

8 Any offsite work done/services taken from 3rd party by client by means of link exchange, buying

links, buying automatic software for link submission can result in dropping of ranks. If the client

still takes these services then they would be liable for loss of ranks

9 Any major development task would be additional cost.

10 If minor development task coming continuously so this will be additional cost.

11 If any development task which is recommended by you, not us so that will be additional cost.

12 Any content task which comes by new page creation in the website or edition will be additional

cost.

8.0 PORTFOLIO SEARCH ENGINE OPTIMIZATION

Website URL:http://www.iotechpartners.com/

S.N. Keywords Google Competition Google (US)

1 computer services Vail 590,000 9

2 computer services Avon Colorado 1,160,000 8

3 pc support Vail 383,000 1

4 pc support Avon Colorado 1,160,000 1

5 Apple support Vail 381,000 1

6 Apple Support Avon Colorado 656,000 1

7 PBX phone systems Vail 560,000 1

8 PBX phone systems Avon Colorado 30,500 1

9 security systems Vail 492,000 4

10 security systems Avon Colorado 1,120,000 5

Website URL:http://sydneygoldtraders.com.au/

S.N. Keywords Google Competition Google.com.au

1 sydney gold traders 1,210,000 1

2 gold traders Sydney 1,210,000 1

3 sell silver sydney 34,100,000 3

4 sell gold sydney 82,600,000 6

5 gold buyers sydney 1,350,000 7

Website URL:http://www.rentalsmaine.com/

S.N. Keywords Google Competition Google.com(US)

1 rentals maine 34,300,000 2

2 maine oceanfront rentals 661,000 3

3 maine coast rentals 3,770,000 8

4 beach rental maine 18,800,000 7

5 maine summer rentals 1,940,000 10

Website URL:http://www.festivelighting.ie/

S.N. Keywords Google Competition Google.ie

1 christmas decorations ireland 2,430,000 7

2 christmas lights 244,000,000 4

3 christmas lighting 90,100,000 2

4 commercial christmas lighting 4,330,000 2

5 outside christmas lighting 3,850,000 5

Website URL: http://www.jtconstructionofmaine.com/

S.N. Keywords Google Competition Google.com(US)

1 Garage contractors in Gorham, ME 11,000 1

2 Deck builders in Falmouth, ME 35,900 1

3 Additions in Yarmouth, ME 2,84,000 1

4 Remodelers in Windham 62,400 1

5 House builders in Cape Elizabeth, ME 68,70,000 10

Website URL: http://bermanandwallace.ie/

S.N. Keywords Google Competition Google.ie

1 Dublin Caterers 365,000 2

2 Food Catering Dublin 13,700,000 3

3 Corporate Catering Services 18,100,000 3

4 Caterers Dublin 365,000 4

5 Catering Companies Dublin 221,000 5

6 Catering Dublin 28,000,000 6

7 Wedding Catering Dublin 503,000 7

Website URL:http://www.meenakshipublicschool.com/

S.N. Keywords Google Competition Google.co.in

1 Best CBSE Schools in Gurgaon 3,67,000 3

2 Top School in Gurgaon 24,10,000 6

3 Best School in Gurgaon 62,80,000 7

4 CBSE School in Gurgaon 7,61,000 8

5 Top Schools of Gurgaon 20,40,000 9

6 Public Schools in Gurgaon 13,10,000 10

7 Best Schools in Gurgaon 19,30,000 10

Note: Above ranking may change according to Google competition and algorithm updation.

9.0 Glossary

Google Page Rank- This is the rating to any website given by Google. You can see at google

toolbar with green horizontal bar.

Google Back Links- Number of websitelink to your website. You can check link:

domain.com

Google Cache- Page crawled by google is called google cache. You can find it by cache:

domain.com or by google toolbar.

404 Error Page: if user type wrong webpage name or coder link to wrong page url. User will be at website

and he can come back to site.

301 Redirection: This is permanent redirection to correct the website URL.

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