pta membership workshopdownloads.capta.org/lea/rt/rlc_membership_(3).pdf · 2017. 10. 6. ·...
TRANSCRIPT
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PTA MEMBERSHIP WORKSHOP
www.capta.org
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OVERVIEW
Basic Responsibilities
Goal Setting/Yearlong Campaigns
Awards/Perks/Incentives
Marketing strategies
Questions
www.capta.org
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MEMBERSHIP BASICS
Who can join?
Any individual who subscribes to the purposes and basic policies of PTA
becomes a member upon payment of dues to a PTA or PTSA unit.
Membership Cards:
Are provided by California State PTA and distributed through PTA channels.
Each member should receive an official membership card from the unit PTA
upon payment of dues. The same PTA membership card is used by all PTAs.
Basics Responsibilities
www.capta.org
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MEMBERSHIP BASICS Remit Dues
Keeps financial records in good shape
Maintain “good standing” status
Forward the portion of dues to Council (or District if Out of Council)
Keep a current and accurate membership list
www.capta.org
Basics Responsibilities
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WAYS TO JOIN MEMBERSHIP REPORTS
www.capta.org
Membership Basics
Have a systematic way for people to join (envelopes or other)
Give membership reports at each meeting
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GOAL SETTING
Where are you? Where do you want to go? What strategies will you
use to get there?
www.capta.org
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GOAL SETTING
Where are you ?
Know your past membership numbers
Keep track of your members
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GOAL SETTING
Where do you want to go?
Set # goals for each month
Set goals for target groups Parents and Family members
Teachers
Students
Check against your goal
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GOAL SETTING How will you get there?
Choose 5 strategies for each month—start with the biggest groups
Ask past members
Send a letter home to all families
Send a letter to teachers
Have a membership table
Create a marketing plan
Evaluate each month
www.capta.org
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Strategies For Success
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Why PTA?
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AWARDS, INCENTIVES & PERKS
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Strategies For Success
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MARKET YOUR PTA PROMOTE THE VALUE OF PTA
Add voices to the PTA advocacy voice.
Understand what PTA has accomplished
and continues to champion.
Address the reasons people don’t join.
Encourage current members to rejoin
www.capta.org
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RESOURCES AND TOOLS California State PTA
www.capta.org
Toolkit, membership marketing tools and past issues of “Membership Monday”
National PTA www.pta.org
www.capta.org
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PARENT MINDSET Parents’ biggest problem is lack of time.
Working parents often feel guilty that they don’t spend enough time on their children’s education.
Parent sphere of interest is how the school is serving their child.
Primary point of contact with the school is their child’s teacher.
Parents are concerned about their finances – current and future.
Additionally, immigrant parents do not know what is expected of them in terms of involvement/ participation; they may feel intimidated.
www.capta.org
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SUCCESSFUL MEMBERSHIP CAMPAIGN TACTICS Start early and use multiple touch points.
Use teachers as key influencers and campaign drivers.
Utilize one-on-one outreach by PTA board members and parents.
Utilize personal outreach by bilingual board members and/or PTA parents to non-English speaking parents.
Reach out to parents of special needs students
Reach out to students
Include other school groups (boosters, ASB, sports teams, etc…)
Track and reports membership progress.
Target those who have not signed up yet.
Publicly post progress – citing specific classrooms and even specific teachers.
Organize contests, prizes and incentives. www.capta.org
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Idea Exchange
www.capta.org
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PERCEPTIONS OF PTA Parents’ image and perceived value of PTA is
completely based on the people, programs and tangible benefits they see at their own school.
Local Leaders are PTA leaders
Awareness of State/National PTA
is extremely limited.
www.capta.org
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MOST EFFECTIVE MESSAGES TOP THREE IDENTIFIED “By joining PTA you are supporting valuable programs and services
being delivered at your school.”
“By Joining PTA, your dues support your school and students; and is completely separate from any obligation to volunteer or make other commitments at your school.”
“Your membership pays for itself with tangible Member Benefits.”
www.capta.org
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Successful campaigns are the result of
Set goals
Dedicated membership person
Consistent communication
Membership reporting at every meeting
Evaluate / choose new strategies
STRATEGIES FOR SUCCESS
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USE DATA TO:
Recognize accomplishments and reward growth
Target underserved populations
Create friendly competitions
Show how joining PTA matters
www.capta.org
Strategies For Success
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MEMBERSHIP OUTREACH = MORE INCLUSIVENESS REACH OUT TO ALL AUDIENCES AND ASK THEM TO JOIN PTA Create an inviting environment for all
Consider cultural, language and religious holidays
Develop and maintain respectful relationships
Make sure your PTA represents your community
No cliques
Consider who is missing
www.capta.org
Strategies For Success
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Vice President for Membership Services California State PTA Carol Green [email protected] (858) 349-9887 Provides support, Q&A, field service/training, resources and materials.
www.capta.org
MEMBERSHIP SUPPORT
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QUESTIONS?
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THANK YOU FOR ATTENDING!
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