psychology of space

TIM STOCK SUMMER 20151

week 1

Parsons School of Design Summer Intensive Seminar

the psychology of space


IMAGE: Flickr /ubac

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humans desire spaceit varies in what people want out of the spaces they use


“I belong to the land.”

IMAGE: © Barry Skipsey

perspectives of ownershiphow we plan begins with our sense of our position to the spaces we inhabit.

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graffiti culture tests ownershipreclaiming spaces as discourse on ownership and meaning.


graffiti culture tests ownershipreclaiming spaces as discourse on ownership and meaning.

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the birth of dogtowncultural colonization of under-utilized spaces


IMAGE: Flickr /ubac

home

play

work

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urban planning seeks to frame what is livable to peoplecultural identity is reflected in how spaces are planned


IMAGE: Flickr /caruba

more parks

places to hang out

more shops

locally grown foods

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what does the culture aspire to?what methods can we use to read what happens next?


IMAGE: Flickr /Kevin Coles

who do you listen to?if you plan a city around cars… you get more cars.

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IMAGE: Flickr

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“real urban design experts are ordinary people who actually live and work within a community.” - Fred Kent

who do you listen to?


parking lots public parks

MOTIVESdon’t live here live here

convenience oasis

parking lots vs. public parksfeatures work based on our perspective of ongoing use

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IMAGE: Spike Lee as Mars Blackmon

what makes a neighborhood?Brooklyn has meaning beyond the bricks and cement.

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IMAGE: Spike Lee as Mars Blackmon

what makes a neighborhood?Brooklyn has meaning beyond the bricks and cement.

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Improv Everywhere

tourists vs. new yorkerscultural perspectives on how people walk in public.

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who owns the meaning of spaces?can we make a city too tourist friendly?

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proxemics kinesiology

GRAND CENTRAL TERMINAL

movementdistances

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the behavior shapes what space meansthe true design of spaces is revealed in their use


public spacespeaking/performing

social spaceinteractions among acquaintances

personal spacefor interactions among good friends or family members

intimatespace

REFERENCE: EDWARD T. HALL THE HIDDEN DIMENSION (1966)

PROXEMICS

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understanding proxemicshow we interact with the spaces around us is a vocabulary cultivated from birth


The concept of personal space is an invisible and undefined three-dimensional area surrounding an individual which, when invaded,

causes sensations of nervousness, discomfort and/or embarrassment.

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we are not tigersa tiger’s personal space is 30 feet


what spaces make you

uncomfortable??

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IMAGE: Flickr /gusttythe subwaywe surrender rules of personal space in unique scenarios

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intimatespace

publicspace

publicspace


IMAGE: Flickr /doortoriver

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the public bathroompublic bathrooms force us to rewire our body mechanics to mitigate the proximity to the stuff we fear.

touch don’t touchVS


what gets touched?


IMAGE: Flickr /uberzombie

the hotel roomwhat design elements can you think of are used to shape the experience?

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design choices?


IMAGE: Flickr /uberzombie

the hotel lobbywhat design elements can you think of are used to shape the experience?

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design choices?


IMAGE: Flickr /WexDub

First Class

Business

Coach

the airline seat

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what design elements can you think of are used to shape the experience?



the idea of premium economyfirst introduced in 1992. for the cost conscious business traveller

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how would you improve airline seating?what observations have you made in your own experience?

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how do you design a park?

The Highline


how do you design a park?

TIM STOCK SPRING 2015 30

the use and relationship to the social context establishes meaninglayers of language define a space

layers of language

layers of language

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TIM STOCK SPRING 2015 31

the layers of language gives objects and space meaningdigital networks allow for infinite layers


anticipated/unanticipated behavioral segmentshow do we imagine the space to be used?


balancing design with human empathythe goal is not to control too much, while guided some of the story

scripted unscriptedVS


runners

artistsdaters

sunbathers

adaptive behavioral segments

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understanding coffee shopscritique one


the clientcritique one


3 teams of 6 peoplecritique one

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group one: Blue Bottle Coffee


group two: Stumptown Coffee Roasters


group three: Nespresso Flagship Boutique


develop a team strategy

3taking notes

taking photos

sketching details

going through the experience

spreading out


retail as theaterthe choices that are made are designed to culturally connect

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uncovering narrative elements the culture embedded into that particular coffee shop

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how is the experience organized?

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how do people hack the space?

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learning to decode linguistic signals into ideological codes

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uncovering ideological elements


zizek decodes the ideology of starbuckswhen we buy a cappuccino we buy a great deal of ideology

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is their a unique language they use?

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is their a unique iconography?

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technique as dramatic visual language

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gestures


is the shop “high engagement” or “low engagement”


what technology is used?

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high tech low techVS


are people “in the moment” or in “auto pilot”


develop visual customer profiles


print your data

1. print

2. write the notes on front/back of each image

3. bring your printouts to class in the afternoon

write your notes on each printout

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in the morning we will meet in class and you will then go out to research in groups at your assigned coffee shop


in the afternoon we will regroup in class to begin putting together the mood boards

psychology of space

Self Improvement