[sis] the psychology of space

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TIM STOCK SUMMER 2014 the psychology of space Strategic Design & Management Summer 2014

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lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design http://parsons-sis2014.tumblr.com

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Page 1: [SIS] The Psychology of Space

TIM STOCK SUMMER 2014

the psychology of spaceStrategic Design & Management Summer 2014

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TIM STOCK SUMMER 2014

IMAGE: Flickr /ubac

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humans desire spaceit varies in what people want out of the spaces they use

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“I belong to the land.”

IMAGE: © Barry Skipsey

perspectives of ownershiphow we plan begins with our sense of our position to the spaces we inhabit.

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graffiti culture test ownershipreclaiming spaces as discourse on ownership and meaning.

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TIM STOCK SUMMER 2014 5Tim Stock

the birth of dogtowncultural colonization of under-utilized spaces

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IMAGE: Flickr /ubac

home

play

work

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urban planning seeks to define what is livablecultural identity is reflected in how spaces are planned

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IMAGE: Flickr /Kevin Coles

who do you listen to?if you plan a city around cars… you get more cars.

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parking lots public parks

MOTIVESdon’t live here live here

convenience oasis

parking lots vs. public parksfeatures work based on our perpective of ongoing use

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Improv Everywhere

tourists vs. new yorkerscultural perspectives on how people walk in public.

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who owns the meaning of spaces?can we make a city too tourist friendly?

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IMAGE: Spike Lee as Mars Blackmon

what makes a neighborhood?Brooklyn has meaning beyond the bricks and cement.

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IMAGE: Flickr

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what makes good urban design?“real urban design experts are ordinary people who actually live and work within a community.” - Fred Kent

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IMAGE: Flickr /caruba

more parks

places to hang out

more shops

locally grown foods

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what does the culture aspire to?what methods can we use to read what happens next?

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proxemics kinesiology

GRAND CENTRAL TERMINAL

movementdistances

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the behavior shapes what space meansthe true design of spaces is revealed in their use

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public spacespeaking/performing

social spaceinteractions among acquaintances

personal spacefor interactions among good friends or family members

intimatespace

REFERENCE: EDWARD T. HALL THE HIDDEN DIMENSION (1966)

PROXEMICS

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understanding proxemicshow we interact with the spaces around us is a vocabulary cultivated from birth

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The concept of personal space is an invisible and undefined three-dimensional area surrounding an individual which, when invaded,

causes sensations of nervousness, discomfort and/or embarrassment.

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we are not tigersa tiger’s personal space is 30 feet

what is your personal space comfort zone?

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what spaces make you uncomfortable?

?

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IMAGE: Flickr /gusttythe subwaywe surrender rules of personal space in unique scenarios

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IMAGE: Flickr /doortoriver

“Is it safe in there?” “Can I touch

that?”

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the public bathroompublic bathrooms force us to rewire our body mechanics to mitigate the proximity to the stuff we fear.

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what gets touched?

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IMAGE: Flickr /uberzombie

the hotel roomThe goal of any hotel room is to make you feel as if you are the first person to use it.

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IMAGE: Flickr /WexDub

FirstClass Business Coach

the airline seathow brands manage our sense of space reflects on their relevance and resonance.

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IMAGE: Flickr /WexDub

the idea of premium economyfirst introduced in 1992. for the cost conscious business traveller

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what features should we build into a park?

?

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the control vs. the discoverywhat is a park for?

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anticipated/unanticipated behavioral segmentshow do we imagine the space to be used?

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runners

artistsdaters

sunbathers

adaptive behavioral segments

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understanding how people buy foodcritique one

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understanding how people buy foodcritique one

Union Square Farmers Market

Whole Foods Supermarket

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6 teams of 3 peoplecritique one

183

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3

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develop a team strategy

3taking notes

taking photos

sketchesget the lay of the land

printing and organizing your data

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mapping out a consumer journey

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mapping out a consumer journey

1 2 3 4 5START FINISH

Union Square Farmers Market

Whole Foods Supermarket

how people buy food

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how does food presentation/display differ?

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how does the language of signs differ?

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how does labels and packaging differ?

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how does level of human interaction differ?

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what technology is used in each?

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how do transactions/payment differ?

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look for “high touch” vs “low touch” gestures

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are people “in the moment” or in “auto pilot”

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how is the experience organized?

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are there different emotional moments in the journey map?

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start with the farmer’s market

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print your data

1. print

2. write the notes on front/back of each image

3. bring your printouts to class tomorrow

write your notes on each printout

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tomorrow we will regroup in class and then study whole foods