professional diploma in floral design
TRANSCRIPT
Professional Diploma in
Floral Design
Lesson 1: Types & Styles of Floral Displays
Understand the history and characteristics of floral design styles
Lesson 1
Identify types of floral displays
Familiarize yourself with notable designers and their works within the floral design industry
Objectives
A brief round-up of floral design history
Content
European floral design styles
French floral design styles
English floral design styles
American floral design styles
Japanese Ikebana design styles
European floral design styles
Italian Renaissance 1400s – 1600s
• Symbolism, rich textures, small & bright
• Triadic colour harmonies
• Classical or basic shaped containers
• Uncluttered
• Symmetrical
• Combinations of dried & fresh flowers
• Use of fruits & vegetables
• Equal or twice the height of its container
• Triangular, arc or elliptical shapes
Image: “Italian Renaissance Style”https://www.flickr.com/photos/gcvirginia/4502634519/in/album-72157634027359492/
Dutch/ Flemish 1600s – 1700s
• Extremely tall
• Portrayed abundance & opulence
• Symmetrical
• Oval masses
• Beauty and nature from any angle
• Little regard to seasonal compatibility
• Interspersed “exotic” tropicals, wildflowers & fruits
• Round formed fruits more suited to the oval shaped arrangements
• Usage of accessories to denote wealth
• Vibrant jewel tones for colour with highlights
• Blue was preferred Exotic, round- formed fruits
Image: “Dutch/ Flemish Style”https://www.flickr.com/photos/gcvirginia/287417
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Designers during the period of Dutch/ Flemish floral design style avoided the use of shiny metal containers.
No shine for me!
Did you know?
Biedermeier
• Uses Pavé Technique
• Slightly conical or round forms
• Low bowls or footed compotes used
• Contrasting with plant types in adjacent rings
• Concentric rings containing one flower type
Originating from Austria & Germany during post-war years this periodic style of floral design is associated with the furniture style that went by the same name.
Furniture & florals
Biedermeier
French floral design styles
Baroque: Louis XIV 1661 - 1715• Schedule, container, plant
material & concept determine design
• Semi-ovoid masses
• Lacking focal points
• To communicate opulence and magnificence
• Accessories used to add to the design
Image: “B
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Rococo: Louis XV 1715 - 1774
• A soft & feminine style
• Oval, S-curve and other curvilinear forms are usually used
• Taller than wide
• Don’t always aim for symmetry
• Rhythm
• One dominating colour Dominating colour
Image: “R
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Neoclassical: Louis XVI 1774 - 1793• Also airy & feminine
• Tall & slender vessels
• Arrangements have flame-like shapes
• White fragrant blossoms alongside cool tones preferred
• Gold highlights
Tall & slender vessel
White fragrant
blossoms
Cool tones
Empire: Napoleon 1804 - 1814• More militaristic & masculine
• With subtle references to Napoleon himself
• Dense & compact triangular masses
• Mainly used period flowers
• Primary colours, whites & golds
Dense placement
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English floral design styles
Early Georgian 1714 - 1760• Embraces contrasts between
warm & cool colours
• Opting for monochromatic colour harmonies
• Tall triangular compositions
• 1-2 times the vessel height
Image: “Early G
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Late Georgian 1790 - 1830
• Triangular compositions
• Symmetrical
• Texture was what determined how plant materials were selected
• Use of harmonious & soft hues of colour
Elements of texture
Hues of light green, light yellow & white
Image: “Late G
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Victorian 1830 - 1901• Early, Mid and Late Victorian era
• Globular or circular forms
• Proportion – plant material: size of vessel
• Lacks a focal point
Image: “V
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Tussie Mussie
• Aromatic value
• Symbolism (“language of flowers”)
• Designed as concentric rows of fragrant flowers/ leaves
• A symbolic fragrant flower at the centre
Scented geranium
foliage
Scented flowers
Art Nouveau 1890 - 1915• Influenced by Japanese art
• Asymmetrically balanced compositions
• Dominance of Line
• “whiplash” curvilinear form
• Avoided unnecessary excess of previous styles
• Preference for subdued colours
Image: “A
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Plant material 1
Plant material 2
Plant material 3
Tones of yellow, green and brown
American floral designs
Early Colonial 1607 -1699• Reflective of the people’s lifestyle
• informal arrangements
• Rounded form
• Use of common household items as vessels
• Use of common or cultivated native wild floral elements
• Fresh and dried florals sometimes used in the same arrangements
Household item
Image: “Early Colonial Style”https://www.flickr.com/photos/gcvirginia/7039712213/in/album-72157629301232614/
Late Colonial (Williamsburg) 1700 - 1780• Typically fan- & triangular- shaped
• Fruits & flowers laid around base
• Focus on achieving symmetry & sophistication
• 1-3 times the height of their containers (extremely tall)
Image: “Late Colonial Style”https://www.flickr.com/photos/gcvirginia/2874414155/in/album-72157626020944351/
Federal 1780 - 1830• “Upside-down cone” form, elongated
horizontally
• Tall flame-like arrangements, tall vessels
• Ancient world referenced in plant material used
• Matte or greyed colour schemes
• White or ivory peripherals
Image: “Federal Style”https://www.flickr.com/photos/gcvirginia/3970136301/in/album-72157629514456235/
Martha & George Washington are credited as the founders of the Federal Style of floral arrangement.
Founding father… and mother
Federal
American geometric designs 1901 - 1950• Rise of garden clubs & flower
shows
• A need for organization and a set of categories
• 3 Categories: Line, Line-Mass & Mass
Image: “Lin
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Traditional line design• Linearity and line emphasised
• Influenced by Asian styles
• Common forms are the Horizontal Line & Hogarth Curve
Image: “Trad
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Image: “Trad
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Traditional line-mass• Blend of European & Japanese
• Impressions of depth created
• Presence of a focal point/ centre of interest
• Gradation & tradition = rhythm & balance
Image: “Traditional line-mass”https://www.flickr.com/photos/gcvirginia/9152838992/in/album-72157634025408285/
Traditional mass
• Typically round/ oval/ triangular/ fan-shaped
• Consisting of full, dense plant materials
• Avoid crowding the presentation
• Central focal point
Image: “Equilateral Triangle” pg 15; Types of Floral Design- Powerpoint PPT Presentationhttps://www.slideserve.com/manning/types-of-floral-design
Full & dense
Japanese Ikebana Style
Image: “Ikebana cover”https://pixabay.com/photos/flower-ikebana-floral-bloom-4644654/
Ikebana
• A spiritual exercise through art
• Minimalistic style
• Balanced asymmetrical triangle
Ikebana: Substyles
Moribana
• Simple
• Naturalistic
Nageire
• Expressing elements “as is”
• Avoids manipulation
Free Style
• Less contained designs
• Radiating form
• More than one focal point
Floral display types
• Hand-held
• Varied assembling techniques
01 02Bouquets
• Downward loose-trailing flow
• In a container or hand-held
Cascade/ waterfall
• Usually a table setting
Centrepieces
• Flat on the floor
• Parts of flower, coloured rice, coloured sand, etc
• “Rangoli”
Floor designs
03 04
• Minimalist
• Suspended in a frame
Framed spatials
• Kinetic or still
• Eye level or little above
Hanging designs
05 06
• Light incorporated WITHIN
• Conceal mechanics
• LED lights, rope lights, coloured lights & string lights
Illuminary
• Importance of scale & proportion
• Ratio for heights & widths to vessel 1: ½
Miniature arrangements
07 08
• Worn around wrist
• Worn as an accessory
Corsages
• Small wreaths or crowns
• Worn as an accessory
Headpieces
09 10
• Miniature spray of flowers for a buttonhole
• Commonly used as an accessory
Boutonnières
• Cylindrical forms
• Metal, cardboard, glass or fabric
Pillars & Arches
11 12
13. Wreaths
• Commonly for sympathy or seasonal holidays
• Ring-shaped
Notable designers in the industry
• Daniel Ost
• Junichi Kakizaki
• Paula Pryke
• Phil Rulloda
• Catherine Conlin
• Constance Spry
Jennifer McGarigle Judith Blacklock
Stanlee Gatti Irene Hayes
Julia Clements Azuma Makoto
In conclusion…
#ShawFlorals
ChallengeResearch and then recreate one of the
works of a designer that inspired you the
most. Photograph your recreated floral
masterpiece and upload it to social media
using the tag below and a short
description of your work.
Completed lessons
1 2 4
5 6 7 8
3 See you soon forL e s s o n 2