product management in facebook economy p camp
DESCRIPTION
P-Camp Presentation by Sudha Jamthe presenting Product Management for Facebook apps with brief intro to facebook economy of platform and api driven products.TRANSCRIPT
15 Mar 2008 Sudha Jamthe at P-Camp 1
Product Management in Facebook Economy
Sudha Jamthe
http://coolastory.blogspot.com
15 Mar 2008 P-Camp
15 Mar 2008 Sudha Jamthe at P-Camp 2
Facebook Economy
• Customer in charge• Customer customers independent of
company, part of product e.g. user generated content and user's social experience
• Total Transparency• Shorter product life cycles • APIs and platforms from everyone - Y!,
AOL, Google
15 Mar 2008 Sudha Jamthe at P-Camp 3
PM 101 for Facebook Apps
• Define the Product - Customer Definition, Roles and Responsibilities - use cases
• Develop Product Requirements - PRD and MRD
• Market Assessment, A/B Testing vs. Multi-Variant Analysis
• Product Phases and Decisions - A phase gate development strategy
• Managing the Product Roadmap
• Launch Plans
Canvas Page
Invites & Feed Notifications
Profile Box
15 Mar 2008 Sudha Jamthe at P-Camp 4
Canvas
Page is
Customer
Landing
Page
15 Mar 2008 Sudha Jamthe at P-Camp 5
Canvas
Page
shows
Comparison
Leader board
15 Mar 2008 Sudha Jamthe at P-Camp 6
Embed
Viral
Invites
Into
App
15 Mar 2008 Sudha Jamthe at P-Camp 7
Profile Box
a.Messaging b.Call for action.
15 Mar 2008 Sudha Jamthe at P-Camp 8
Profile Box
a.Target to User
b. Visually appealing.
15 Mar 2008 Sudha Jamthe at P-Camp 9
Profile Box
Ranking and Comparing friends
15 Mar 2008 Sudha Jamthe at P-Camp 10
Q&A
Sudha Jamthe
Sujamthe at yahoo.com
http://coolastory.blogspot.com