facebook page camp
DESCRIPTION
Setting up a Facebook page for co-ops. For more, visit BirminghamBlogging.com. © 2010 Wade KwonTRANSCRIPT
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Facebook page campBy Wade Kwon
@WadeOnTweets
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What on earth arewe going to do with a
Facebook page?
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Ask yourself …• If Facebook is where your
customers are …• If you have specific business
goals …• If you feel comfortable
participating in theFacebook universe …
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Goals
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Define goals for Facebook.• Branding• Awareness• Customer Service• Education• Marketing
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Define goals for Facebook.• Example
In 2011, we will have 500 fans on Facebook to interact with about energy conservation and ways our company can help.
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Set-up
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Setting up the page• Have a personal Facebook
account.• Find “Create a Page.”• Add text, art.• Get 25 fans to earn your custom
URL.– http://facebook.com/username
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After page set-up …• Promote it!• Check it daily!• Set up … your schedule!• Set up … your team!
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• 10-minute break •
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Engagement
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Content• Go back to your goal: That will
define your content.• News• Tips• Questions• Greetings
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Content• Photos• Links• Thanks• Events• Reminders• Promotions• Videos• Fun
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But …• “How often should I send updates
to our Facebook fans?”– Too much?– Too little?
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Interaction• Respond to your fans.
– With speed.– With courtesy.– With a helpful, positive attitude.
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Results
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Metrics are important.• Is it working?• If so, what is working?• What needs to be fixed?
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Internal metrics• Likes / fans• Likes on updates• Comments on updates• Demographics• Page views• Mentions
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External metrics• Referrals to your website• Customer satisfaction survey
– Customers who are Facebook fansvs.customers who are not Facebook fans
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Plan. Build. Test. Measure.