facebook presentation for simply zesty winter camp
DESCRIPTION
Gail Power from Facebook takes us through businesses using Facebook and looks at the opportunity for brands with Facebook Connect.TRANSCRIPT
![Page 1: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/1.jpg)
![Page 2: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/2.jpg)
MissionGive people the power to share and make the world more open and connected
![Page 3: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/3.jpg)
Identity Connections Sharing
best friend
mom
co-workerfavorite band
tv show
tv show
brother
roommate
girlfriend
teammate
restaurant
clothing designer
coffee shop
favorite cereal
celebritydad
Product vision
>50
B con
nect
ions
![Page 4: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/4.jpg)
USA89m
France13m
Germany4.5m
Ireland1.1m
Turkey14.5m
Italy11.5m
Russia550kSweden
2.7m
Austria
1.0mSwiss
1.7m
Finland1.3m
Portugal
700k
Belgium2.7m
Norway2.3m
Greece1.9m
Denmark2.1m
UK21.5m
Spain6.8m
European Figures Over 95m Active Users in Europe
Netherlands1.5m
Hungary440k
Australia 7m
NZ1.1m
1.5m
2m
Czech
Egypt
4.5mIndia
350kRomania
2mEgypt
Switzerland1.7m
![Page 5: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/5.jpg)
Most engaging home page on the Internet
~50% daily
Active users log in daily
Daily
22.2 minutes
Average minutes per usage day
2.6 visits
Average visits per usage day
Source: comScore July 2009 & Facebook Internal Data, Worldwide, September 2009
![Page 6: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/6.jpg)
Over 300 Million Active Users
Open Registration
Internationalization
Sept2009
300 M
Gail’s Mother-In-Law joins Facebook
![Page 7: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/7.jpg)
Social media popular across all age groupsWorldwide social media reach
Source: comScore, September 2009
![Page 8: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/8.jpg)
connecting
Mother
Father
CoworkerBest Friend
Roommate
Sister
Brother
Girlfriend
Me
![Page 9: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/9.jpg)
![Page 10: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/10.jpg)
BRANDAuthentic InformedConnected
Authentic Informed
Connected
The social marketing & information platform
![Page 11: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/11.jpg)
What is Facebook doing to brand advertising?
![Page 12: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/12.jpg)
![Page 13: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/13.jpg)
Television
![Page 14: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/14.jpg)
Online
![Page 15: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/15.jpg)
![Page 16: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/16.jpg)
3 ways to create dialogue around your organisation
![Page 17: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/17.jpg)
1. Make it social. “That’s what I do on Facebook.”
2. Keep it simple. “If I understand something, I’m more likely to try it.”
3. Optimize for speed. “If it’s fast, I’ll do more of it.”
4. Integrate. “Keep it within my Facebook experience.”
Guiding principles for brands
![Page 18: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/18.jpg)
Homepage Image – Marks and Spencer
![Page 19: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/19.jpg)
Become a Fan - Heineken
![Page 20: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/20.jpg)
Event Advert – Mini Open Air Cinema
![Page 21: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/21.jpg)
Virtual Gift – Guinness 250th Birthday
Send a branded gift to a friend and include a personal message.
![Page 22: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/22.jpg)
Gift tab added to Fan Page
![Page 23: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/23.jpg)
Connect overview
![Page 24: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/24.jpg)
Social everywhere
Game Consoles
Web Mobile
Desktop
Identity
Social Relevancy
Distribution
![Page 25: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/25.jpg)
Connect for the Web
![Page 26: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/26.jpg)
Connect for desktop
![Page 27: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/27.jpg)
Connect for iPhone applications
![Page 28: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/28.jpg)
Facebook Connect for devices
![Page 29: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/29.jpg)
CNN: Michael Jackson Broadcast
Live Feed Widget: ▪ Enabled users viewing the
broadcast live on CNN to chat via Status Updates. Filter Status Updates by everyone watching the event, or by your friends. Status Updates to Facebook included attribution links.
Approximately 1 million users posted approximately 800k status updates
CNN - Michael Jackson Broadcast
![Page 30: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/30.jpg)
Developer resources
Connect Wizard Widgets Page Developer Wiki
![Page 31: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/31.jpg)
Get the latest
DeveloperNews
FacebookConnect Page
![Page 32: Facebook presentation for Simply Zesty Winter Camp](https://reader035.vdocuments.us/reader035/viewer/2022062616/549552d6b47959260d8b45ea/html5/thumbnails/32.jpg)
(c) 2007 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0