how to use facebook for business - hubspot at geek girl camp
DESCRIPTION
How to Use Facebook for Business - Presented by Ellie Mirman at Geek Girl Camp BostonThis presentation covers all the basics you need to use Facebook to market your business, including: why businesses need to be on Facebook, how to set up a Business Page, how to promote your Page and how to measure your marketing efforts.TRANSCRIPT
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How to Use Facebook for BusinessEllie MirmanInbound Marketing ManagerHubSpot
Twitter: @ellieeille
Agenda
• What is Facebook & Why is it Important?Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
Outbound Marketing
800-555-1234AnnoyingSalesperson
Inbound Marketing
Blog SEO Social Mediag
Rethinking MarketingOutbound Marketing• Telemarketing
Inbound Marketing• SEO / SEM
• Trade shows• Direct mail• Email blasts
• Blogging• Social Media• RSS• Email blasts
• Print ads• TV/radio ads
• RSS• Free tools/trials• Public Relations
Interruption Permission
What is Facebook?
Why You Should Care
• Over 175 million active users
• 600 000 new users every day600,000 new users every day
• 5th most trafficked website
• Top Social Search Engine• Top Social Search Engine
• More than half are outside of college & fastest growingcollege & fastest growing demographic is those 30 years or older
Social Media = Cocktail Party
• Social media is similar to a cocktail reception
With t t i t f ti• Without constraints of time or space
• More public – easier for other people to listen in
Flickr: TECHcocktail
Cocktail Party Advice
Meet people and start conversations
B h l f l ti dd l t thBe helpful, answer questions – add value to the community
Ask questions, trust others’ advice
Agenda
• What is Facebook & Why is it Important?Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
How to Get Started
Personal Profile vs. Business Page
• Set up a Personal Profile first and then create a Business Page that you will administerg y
• Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one‐way opt‐in)
Build Your Personal Profile
• Photo
• Work / edu info
• Networks• Networks
• Interests, photos, etc.
• Applications
Privacy
Personal Profile – What Not To Do
Profiles are for people, not companies.
Connect with Friends
• Friends need to be t d drequested and
mutually accepted
• Friend Finder
• Search – Classmates, Coworkers, Names
Agenda
• What is Facebook & Why is it Important?Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
Create a Business Page
http://www.facebook.com/pages/create.php
Note You must be logged in to create a PageNote: You must be logged in to create a Page.
Build Your Business Page
Publish Your Page
Become a “Fan”
Agenda
• What is Facebook & Why is it Important?Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
Tip #1: Create an Engaging Page
• Events
• Videos
• Discussionsiscussions
• Photos
• Blog Articles• Blog Articles
Tip #2: Leverage the Viral Nature of p gFacebook – News Feed
• News Feed shows• News Feed shows updates on your and your friends’ activity
• First thing you see when you log in
• Your updates show on• Your updates show on your profile “Wall”
• Allow users to engage with you – each activity is shared with their networknetwork
Tip #3: Draw on Your Network
Tip #4: Optimize for Search
• Facebook Search • Public Search• Based on # Fans • Check your settings
Tip #5: Advertise on Facebook
// / /http://www.facebook.com/advertising/
Note: You must be logged in to create an ad
What Do You Want to Advertise?
• Advertise a website or something on Facebook (Page Group or Event you manage)(Page, Group, or Event you manage)
Create Your Ad
Target Your Audience
• Target by Location, Gender, Age, Keywords, etc.
Count updates automatically
Set Your Budget
• Choose Pay Per Click or Pay Per View
Cli k Th h R t F b k i LOW! G PPC• Click Through Rate on Facebook is LOW! Go PPC
Agenda
• What is Facebook & Why is it Important?Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
Friends, Fans, Activity
Facebook Ad CTR, Traffic, Cost
Organic Traffic & Ad Traffic
Traffic, Leads, Customers
2
30
300
350
20
25
250
300
15150
200Traffic
Leads
C
5
10
50
100Customers
00
50
January February MarchJanuary February March
Thank You!
Become a Fan:http://facebook hubspot comhttp://facebook.hubspot.com
Join Marketers:htt //f b k k thttp://facebook.promarketers.com
Grade Your Profile:h //f b k dhttp://facebook.grader.com
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter: @ellieeille
Additional Blog Articles• http://blog.hubspot.com/blog/tabid/6307/bid/2778/Now‐Any‐
Business‐Can‐Tap‐53‐Million‐Facebook‐Users‐For‐Free.aspx
• http://blog.hubspot.com/blog/tabid/6307/bid/4608/Top‐4‐New‐F b k P F t B i Will LFacebook‐Page‐Features‐Businesses‐Will‐Love.aspx
• http://blog hubspot com/blog/tabid/6307/bid/4385/How‐to‐Use‐http://blog.hubspot.com/blog/tabid/6307/bid/4385/How to UseFacebook‐to‐Get‐a‐99‐Discount‐on‐Traditional‐B‐to‐B‐Advertising.aspx
• http://blog.hubspot.com/blog/tabid/6307/bid/4248/Social‐Networks‐Business‐or‐Pleasure aspxNetworks Business or Pleasure.aspx