product brochure: asia-pacific online travel market 2016

ASIA-PACIFIC ONLINE TRAVEL MARKET 2016 PUBLICATION DATE: NOVEMBER 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS

PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

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Asia-Pacific Online Travel Market 2016

Market Report

Online Travel

Asia-Pacific

China, Japan, India, South Korea, Australia, Indonesia, Thailand, Hong

Kong, New Zealand, Vietnam

English

PDF & PowerPoint

75

PRICES* Single User License:

Site License:

Global Site License:

€ 750 (exc. VAT)

€ 1125 (exc. VAT)

€ 1500 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

How large is the size of the online travel market in Asia-Pacific?

Which countries are leading in this region in terms of online travel sales?

What is the forecast for the online travel market in Southeast Asia?

How is the mobile trend evolving in Asia-Pacific’s online travel market?

What are the leading online travel agencies in China?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

ASIA-PACIFIC ONLINE TRAVEL MARKET 2016

ASIA-PACIFIC TO BECOME THE LARGEST ONLINE TRAVEL MARKET WORLDWIDE

Online travel sales are growing rapidly across Asia-Pacific, leading to the prediction

that this region will soon overtake North America as the largest online travel market

worldwide. The forecast cited in the yStats.com report reveals that the share of this region

in global online travel sales will increase considerably, supported by strong double-digit

growth, the highest among all global regions. The most stunning growth is expected in

Southeast Asia, with online travel sales there predicted to quadruple in next 10 years.

The yStats.com report highlights China as the largest online travel market in this

region. Outbound travel and mobile bookings are the two driving forces for China’s market,

with Ctrip as the largest online travel agency. The mobile trend is also prominent in Japan,

where close to a third of all travel bookings were made via mobile in 2015, and in South

Korea, where this share was even higher. The online travel market in India grew at rates of

over +50% in 2015 and 2016, while in some other emerging markets, such as Thailand and

Vietnam, the popularity of travel as an online shopping category is yet to catch up.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS

Overview of Online Travel Market Trends, October 2016

Product Categories Purchased Online, incl. “Travel Products or Services”, in % of Online Shoppers, October 2015

Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 - 2020f

Breakdown of Online Travel Sales by Regions, in %, 2016f & 2020f

Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f

Top 10 Countries by Online Travel Sales, in USD billion, 2015 – 2020f

Total Travel Sales, in USD billion, and Online Travel Share, in%, by Regions and Global, 2016f

Travel Bookings via Mobile Channels, in USD billion, 2014 & 2019f

Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App,

by Region, in %, October 2015

Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App,

by Generation, in %, October 2015

Revenues of Accommodation Sharing and Transport Sharing Platforms, in USD billion, and CAGR, in %, 2015 &

2019f

Online Travel Agencies Sales, in USD billion, 2015 & 2020f

Breakdown of Online Travel Agencies Sales, by Top 3 Regions and Others, in % and in USD billion, 2015

Top 6 Online Travel Agencies, by Gross Bookings, in USD million, and in % Change, 2014 & 2015

Market Shares of the Top 5 Online Travel Agencies, in %, 2015

Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in

minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, Sept. 2016

ASIA-PACIFIC

3.1. REGIONAL

Top 5 Product Categories Purchased Online, incl. “Travel”, in % of Respondents, June 2015

Online Travel Agencies Gross Bookings, in USD billion, 2013 – 2017f

Online Travel Sales in Southeast Asia, by Sub-Sector, in USD billion, 2015 & 2025f

Online Hotels and Airlines Sales in Southeast Asia, by Country, in USD billion and in % of Total Hotels and Airlines

Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f

Online Rides Sales in Southeast Asia, by Country, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f

3.2. CHINA

Online Travel Market Overview and Trends, October 2016

Product Categories Purchased Online in the Previous 3 Months, incl. “Travel Products”, in % of Online Shoppers,

February 2015

Share of Outbound Travelers Who Booked via Online Travel Agencies, in %, 2015

Share of Internet Users Who Booked Accommodation for Their Last Trip Via Mobile App, in %, October 2015

Online Travel Gross Merchandise Volume, in CNY billion, 2012 – 2018f


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TABLE OF CONTENTS (1 OF 3)

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ASIA-PACIFIC (Cont.)

3.2. CHINA (Cont.)

Online Outbound Travel Gross Merchandise Volume, by Packaged Tours and Independent Travel, in CNY billion,

2010 - 2015

Breakdown of Online Travel Market Gross Merchandise Volume by Segments, in %, Q2 2016

Online Travel Agencies Revenue, in CNY billion, 2012 – 2018f

Breakdown of Online Travel Agencies Market Shares by Revenues, in %, 2015

Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and

Online Accommodation Booking, in %, Q4 2015

3.3. JAPAN

Online Travel Market Overview and Trends, October 2016

Share of Internet Users Who Booked Accommodation for Their Last Trip Online, in %, October 2015

Mobile Share of Online Travel Bookings, in %, 2013 & 2015

Top 10 Travel Web Entities Visited from Desktop Computers, by Number of Unique Visitors, in millions, and

Average Minutes per Visitor, January 2016

3.4. INDIA

India’s Share of Online Travel Sales in Asia-Pacific, in % and in USD billion, 2015

Breakdown of Internet Market by Sectors, incl. “Online Travel”, in USD billion, 2013 & 2020f

Online Travel Sales, in INR billion, 2014 – 2016f

Breakdown of Online Travel Sales by Segments, in INR billion and in %, 2015

3.5. SOUTH KOREA

Online Travel Sales, in KRW trillion, 2013 - 2015

Mobile Share of Online Travel Sales, in % and in KRW trillion, 2014 & 2015

3.6. AUSTRALIA

Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f

Online Travel Bookings Industry Revenue, in AUD million, FY 2014/2015 & FY 2015/2016e

Product Categories Purchased Online, incl. “Travel (Tickets/Accommodation)”, by Four-Week Average Share of

Individuals, in %, 12 Months to June 2015

3.7. INDONESIA

Online Travel Sales, in USD billion, 2015 & 2025f



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ASIA-PACIFIC (Cont.)

3.8. THAILAND

Product Categories Purchased Online, incl. “Travel & Tourism”, in % of Online Shoppers, May 2015

3.9. HONG KONG

Product Categories Purchased Online, incl. “Travel”, in % of Online Shoppers, 2015

3.10. NEW ZEALAND

Product Categories Purchased Online, incl. “Travel (Tickets/Accommodation)”, by Four-Week Average Share of

Individuals, in %, 12 Months to June 2015

3.11. VIETNAM

Product Categories Purchased Online, incl. “Train and Air Tickets” and “Tour and Hotel Booking”, in % of Online

Shoppers, 2015



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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Subtitle, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

METHODOLOGY OF OUR ASIA-PACIFIC ONLINE TRAVEL MARKET 2016 REPORT Report Coverage

This report covers the online travel market. It takes into

account a wide definition of the travel segment, including

transportation, accommodation, tour packages and others.

Besides sales figures, penetration and rankings, this report also

reveals important market trends that affect the online travel

market, such as the rise of mobile bookings and peer-to-peer

services.

This report is focused on the online travel market in

Asia-Pacific and covers all major markets in this region. Besides

regional and country data, also information about global

developments is included.

Report Structure

The global chapter opens the report, including an

overview of global market developments, trends, regional and

country comparisons.

The rest of the report is devoted to Asia-Pacific. Regional

information is presented first, followed by country chapters.

The countries are presented in the order of descending

online travel sales. Where no comparable sales figures were

available, other related criteria such as total E-Commerce sales,

online shopper and Internet penetration were applied.

In the country sections, the following information is

covered, where available: online travel sales, the share of online

shoppers booking travel services online and the rank of this

category among other E-Commerce product categories, total

revenues and shares of online travel agencies, platforms and

channels used by travelers to book travel services. Not all types of

information mentioned are provided for each country, due to

varying data availability.

For the two leading online travel markets in Asia-Pacific

(China and Japan), text charts with a qualitative overview of the

online travel market, trends and players are included.


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UPCOMING RELATED REPORTS

Europe Online Travel Market 2016 October 2016 € 750

Top 5 Online Travel Markets 2016 October 2016 € 750

Global Online Travel Market 2016 October 2016 € 2,450

Asia-Pacific Online Payment Methods: First Half 2016 September 2016 € 750

Asia-Pacific Online Payment Methods: Full Year 2015 March 2016 € 1,950

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Global Mobile Payment Methods: First Half 2016 October 2016 € 950

Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950

Global Online Payment Methods: First Half 2016 September 2016 € 1,950

Global B2C E-Commerce Market 2016 June 2016 € 4,950

Trends in Worldwide Internet Retail 2016 July 2016 € 1,450

Top Players in Global B2C E-Commerce Market 2016 July 2016 € 950

MENA B2C E-Commerce Market 2016 June 2016 € 2,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

North America B2C E-Commerce Market 2015 November 2015 € 950

REPORT

PUBLICATION

DATE

PRICE*

Global Cross-Border B2C E-Commerce 2016 December 2016 € 2,950

Asia-Pacific Cross-Border B2C E-Commerce 2016 December 2016 € 950


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