aptra asia/pacific´s airport travel retail survey · key findings aptra asia/pacific airport...

APTRA

Asia/Pacific´s

Airport Travel Retail Survey

– Part 7: September 2011 –

Confectionery Shopping Behaviour at Airports

1

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http://www.google.ch/imgres?imgurl=http://www.dreamstime.com/asian-shopping-woman-thumb15654548.jpg&imgrefurl=http://www.dreamstime.com/royalty-free-stock-photos-asian-shopping-woman-image15654548&h=322&w=400&sz=42&tbnid=RLy2vQrjYDqZ2M:&tbnh=100&tbnw=124&prev=/search?q=asian+shopping+image&tbm=isch&tbo=u&zoom=1&q=asian+shopping+image&hl=de&usg=__7BJZHJuMr9Yi2g3Y-vAbKL1whRY=&sa=X&ei=UCrKTZDJPISWswaTm_2xBg&ved=0CB4Q9QEwAQ

http://www.google.ch/imgres?imgurl=http://static2.businessinsider.com/image/4b4e177c0000000000d792bb/asian-girl-shopping-bags-smile.jpg&imgrefurl=http://www.businessinsider.com/asian-development-bank-bernankes-move-is-awesome-for-asia-2010-2&h=300&w=400&sz=27&tbnid=hK6hf-ids01_AM:&tbnh=93&tbnw=124&prev=/search?q=asian+shopping+image&tbm=isch&tbo=u&zoom=1&q=asian+shopping+image&hl=de&usg=__hdaJSvpEkUCIIhSyo5FY8kAyX6Q=&sa=X&ei=UCrKTZDJPISWswaTm_2xBg&ved=0CBwQ9QEwAA

Content

1. Methodology & sample 3

2. Key findings 5

3. Confectionery consumption 9

4. Confectionery shopping habits 12

5. Confectionery shopping attitudes 39

6. Demographics 50

2 APTRA Asia/Pacific Airport Travel Retail Survey

3

Methodology & sample

APTRA Asia/Pacific Airport Travel Retail Survey

Methodology & sample

Methodology Participants recruited by m1nd-set interviewers before taking an international flight at

randomly selected departure gates at different airports in Asia/Pacific

Travellers complete online interview at their convenience within two weeks

Interview length: approx. 10 min

Questionnaire available in English, Japanese and Chinese

Carried out in August - September 2011

Sample Travellers living in the Asia/Pacific region (Japan, Australia, New Zealand, Singapore, China,

Hong Kong, Thailand, Malaysia, Philippines, Taiwan, etc.)

Total sample size in August 2011 wave: N = 644


5

Key findings


Key findings

Shopping behaviour

Confectionery is one of the most often purchased categories with 38% heavy buyers. Women are more regular buyers than men; travellers up to 35 years old buy more often than the older passengers.

Reasons for purchasing

Not surprisingly, the main reason for purchasing confectionery at Duty Free is gifting. Availability of promotions and special offers are mentioned as other important reasons.

Satisfaction with Confectionery category in DF shops

The satisfaction level varies significantly between the airports, the highest scores are found in Kuala Lumpur, Hong Kong and Singapore.

Overall, the number of interesting offers and promotions and the price levels are the areas with the most potential for improvement


Key findings


Category buying behaviour

Boxed chocolate is the category most often bought, followed by chocolate pacs and bags and cookies.

In total, travellers usually spend between 15 and 25 USD for Confectionery with the highest average amount spent on boxed chocolate and chocolate pacs and bags ($26 and $24 respectively) and the lowest average amount spent on sugar (jellies, candy, pastilles) - $13.

Confectionery seems to be a very tempting category – 76% of buyers claim they made a spontaneous purchase and 24% planned the purchase in advance.

The average time spent in the Confectionery department is 6 minutes.

Confectionery is mainly bought for informal gifting as well as for family gifting.

Promotions most preferred are price reduction and multi-buys (3 for 2 or 2 for 1). The “gift with purchase”, “product tasting” and “new launches” promotions are more appealing to women than to men.

38% of buyers would like to receive some advice from sales persons. Malaysian travellers like receiving advice the most, Australians – the least.

Half of the travellers who bought confectionery compared the prices. Comparison is made mainly with prices in supermarkets/grocery shops. Malaysians compare prices the least when purchasing DF Confectionery.

In 88% of the cases decision for purchase is made by the buyer her/himself.

Key findings


Confectionery shopping criteria

The most important criteria when buying Confectionery in duty free shops are the opportunity to find brands that are not available in home country, price and availability of items suitable for gifting. Generally, all measured criteria have similar mean scores meaning the all criteria have relatively equal importance for buyers.

Reasons for not purchasing

The main reasons for not buying confectionery are that travellers claim they did not need anything or it is not convenient to travel with confectionery. A significant number of people also highlight the fact that there is no benefit if prices are compared with those in shops outside the airport.

Better prices than downtown, smaller packages and the availability of special packaging for more convenient transportation would be the main reasons for travellers to buy in the Confectionery department at DF shops. For Japanese travellers, availability of items with souvenir value is also an important motivational aspect.

Other items bought

Apart from Confectionery, travellers buy perfumes, cosmetics, souvenirs and alcohol. Japanese travellers are typically souvenir buyers, Australians prefer to buy alcohol, Chinese and Malaysians buy perfumes and cosmetics.

9

Confectionery Consumption


Consumption of confectionery – Total

10

How often do you consume Confectionery?


TOTAL n=644

2%

28%

50%

20%

0% 10% 20% 30% 40% 50% 60% 70%

Never

Seldom

A few times per week

Every day

Consumers

Non-

consumers


20% 26%

13% 12% 18%

12%

50%

51%

50% 54% 47%

43%

28% 22%

34% 33% 33%

41%

2% 1% 3% 1% 2% 4%

0%

20%

40%

60%

80%

100%

Total (n=644) Japanese (n=298) Australians (n=95) Malaysians (n=52) Chinese (n=51) Singaporeans(n=49)

Every day A few times per week Seldom Never

Consumption of confectionery – Nationalities

How often do you consume Confectionery?

12

Confectionery Shopping Habits


Every time 38%

Every second time 16%

Every third time 10%

Every fourth time 5%

Every fifth time or less 14%

Never 17%

Frequency of buying Confectionery in DF – Total

13

How often do you buy Confectionery in duty free shops at airports?


TOTAL n=644

38% are ‘heavy’ buyers – they buy Confectionery every time they travel.

Frequency of buying Confectionery in DF : Nationalities


38% 44%

26%

40% 43%

22%

16% 17%

14%

12%

20%

14%

10% 9%

10%

11%

18%

8%

5% 5%

5%

8%

2%

6%

14% 9%

17%

17%

8%

37%

17% 15% 28%

12% 9% 12%

0%

25%

50%

75%

100%

Total (n=644) Japanese (n=298) Australians (n=95) Malaysians (n=52) Chinese (n=51) Singaporeans (n=49)

Every time Every second time Every third time

Every fourth time Every fifth time or less Never


Frequency of buying Confectionery in DF: Demographics


36% 42% 42%

53%

38% 28%

16%

19% 24% 14%

18%

12%

11% 7%

13%

9%

14%

6% 3% 7%

3%

7%

3%

15% 10% 10%

7%

13%

19%

16% 19% 17% 10% 15%

24%

0%

25%

50%

75%

100%

Male (n=457) Female (n=185) 18 - 25 (n=29) 26 - 35 (n=104) 36 - 50 (n=354) More than 51(n=155)




Women buy Confectionery more often than men when travelling; travellers up to 35 years old – more often than older travellers.

Frequency of buying Confectionery in DF : Type of traveller


39% 40% 33%

42% 31%

16% 17%

16%

16%

16%

9% 11%

11%

9%

13%

5% 7%

4%

5%

5%

11%

13%

17% 11%

19%

20% 12%

19% 17% 16%

0%

25%

50%

75%

100%

Mainly leisure (n=217) Mainly business(n=242)

Both (n=185) 1 - 5 trips (n=405) More than 5 trips(n=238)




Frequency of buying Confectionery in DF : Consumers vs. Non-consumers


45%

21%

20%

8%

10%

10%

5%

5%

9%

25%

11%

31%

0%

25%

50%

75%

100%

Confectionery consumers Confectionery non-consumers




Confectionery consumers definitely are more regular buyers of sweets than non-consumers.

Nearly half (45%) of Confectionery consumers purchase sweets every time they travel.

Reasons for buying Confectionery in DF: Total

18

9%

5%

6%

10%

11%

13%

14%

14%

17%

19%

19%

22%

71%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Other

To keep children quiet

To stock up

To still appetite

To save money

Somebody asked me to buy

DF exclusive products

I can easily find all the brands I need

As memory of a trip

I cannot find the brand(s) at home

To treat myself

Promotion/specail offer

As a gift for others

TOTAL n=415 (Confectionery buyers)

And why do you buy Confectionery at airport DF shops?


Reasons for buying Confectionery in DF: Nationality


2%

2%

4%

9%

6%

11%

12%

10%

21%

16%

9%

10%

81%

0% 50% 100%

Other


To stock up

To still appetite

To save money



I can easily find all the brands

As memory of a trip


To treat myself



8%

4%

15%

19%

11%

9%

9%

4%

4%

13%

51%

26%

57%

0% 50% 100%

2%

10%

7%

10%

20%

22%

12%

24%

29%

22%

29%

12%

54%

0% 50% 100%

6%

6%

6%

21%

21%

30%

39%

9%

42%

24%

61%

67%

0% 50% 100%

Japanese (n=209)

Australians (n=47)

Chinese (n=41)

Malaysian (n=33)

Japanese buy mainly as a gift for others while the travellers from other nationalities buy

for other reasons as well.



8%

5%

7%

11%

11%

13%

14%

14%

18%

19%

21%

23%

71%

0% 50% 100%

Other


To stock up

To still appetite

To save money



I can easily find all the brands I need

As memory of a trip


To treat myself



16%

3%

1%

5%

9%

12%

14%

13%

13%

18%

10%

18%

73%

0% 50% 100%

Consumers (n=338)

Non-consumers (n=77)


Reasons for buying Confectionery in DF : Consumers vs. Non-consumers

Kind of Confectionery bought: Total

21

61%

38%

31% 29% 26%

20%

14%

5%

0%

20%

40%

60%

80%

TOTAL n=415

What kind of Confectionery have you bought at airport DF shops in the last six months?


Others Pralines Sugar Bars and

tablets

Pacs and

bags

Boxed

chocolate Cookies Chocolate

candies

Kind of Confectionery bought: Nationalities


6%

7%

12%

20%

20%

46%

26%

73%

0% 50% 100%

Other

Pralines

Chocolate candies

Sugar (pastilles, candy,jellies, etc.)

Chocolate bars andtablets

Cookies

Chocolate pacs and bags

Boxed chocolate

6%

15%

23%

45%

38%

9%

43%

34%

0% 50% 100%

24%

20%

27%

32%

12%

54%

56%

0% 50% 100%

3%

18%

36%

21%

61%

18%

58%

46%

0% 50% 100%

Japanese (n=209)

Australians (n=47)

What kind of Confectionery have you bought at airport DF shops in the last six months?

Chinese (n=41)

Malaysians (n=33)

Boxed chocolate is among the favorite purchases in Confectionery department for all nationalities.

Australians also buy sugar and chocolate packs and bags; Malaysians – chocolate bars and tablets

Amount spent on Confectionery (in USD): Total

23

26 24

21 21 19

17

13

0

5

10

15

20

25

30

Boxedchocolate(n=228)

Chocolatepacs and bags

(n=148)

Pralines(n=53)

Cookies(n=125)

Chocolatebars andtablets(n=116)

Chocolatecandies(n=79)

Sugar (n=103)

How much did you spend in total on each kind of Confectionery you bought?


USD

http://www.dreamstime.com/stock-photo-chocolate-image15995930

http://www.dreamstime.com/royalty-free-stock-images-chocolate-pralines-image17718279

http://www.dreamstime.com/royalty-free-stock-photography-chocolate-bars-image1906317

http://www.dreamstime.com/royalty-free-stock-photos-three-chocolate-candies-image15612948

http://www.dreamstime.com/royalty-free-stock-images-cookies-image17177619

http://www.dreamstime.com/stock-photos-sweets-image18204003

Amount spent (in USD) on Confectionery: Gender

24

How much did you spend in total on Confectionery last time you bought?


26

23 22

23

20 18

14

26 25

20 19

16 14

12

0

5

10

15

20

25

30

Boxedchocolate(n=228)

Chocolatepacs and bags

(n=148)

Pralines(n=53)

Cookies(n=125)

Chocolatebars andtablets(n=116)

Chocolatecandies(n=79)

Sugar (n=103)

Men WomenUSD

http://www.dreamstime.com/stock-photo-chocolate-image15995930

http://www.dreamstime.com/royalty-free-stock-images-chocolate-pralines-image17718279

http://www.dreamstime.com/royalty-free-stock-photography-chocolate-bars-image1906317

http://www.dreamstime.com/royalty-free-stock-photos-three-chocolate-candies-image15612948

http://www.dreamstime.com/royalty-free-stock-images-cookies-image17177619

http://www.dreamstime.com/stock-photos-sweets-image18204003

Plan before 24%

Spontaneously 76%

Planning to buy Confectionery – Total

25

Do you normally decide to buy Confectionery before

your trip or do you normally decide spontaneously?


TOTAL n=415

Planning to buy Confectionery: Nationalities


24% 24% 21% 27% 24%

76% 76% 79% 73% 76%

0%

25%

50%

75%

100%

Total (n=415) Japanese (n=209) Australians (n=47) Chinese (n=41) Malaysians (n=33)

Plan before Spontaneously

Do you normally decide to buy Confectionery before

your trip or do you normally decide spontaneously?

Time spent in Confectionery section: Total

27

1%

14%

26%

59%

0% 10% 20% 30% 40% 50% 60% 70%

1 minute

2-3 minutes

4 -5 minutes

More than 5 minutes

TOTAL n=415

How much time do you typically spend in the Confectionery department of the DF shops?


Average time spent TOTAL: 6 mins Men: 6 mins

Women: 7 mins

Time spent in Confectionery section: Demographics


1%

10%

25%

64%

0% 20% 40% 60% 80%

1 minute

2-3 minutes

4 -5 minutes

More than 5 minutes

2%

30%

30%

38%

0% 20% 40% 60% 80%

17%

22%

61%

0% 20% 40% 60% 80%

9%

18%

73%

0% 20% 40% 60% 80%

Japanese (n=209)

Australians (n=47)

How much time do you typically spend in the Confectionery department of the DF shops?

Malaysians (n=33)

Chinese (n=41)

Average 6.5 mins 5.2 mins 6.3 mins 6.9 mins

Purpose of confectionery purchase: Total

29

What was the purpose of the confectionery purchase?


6%

9%

22%

26%

29%

30%

34%

44%

55%

0% 20% 40% 60% 80% 100%

Child gift

Travel entertainment

Formal gifting

Immediate consumption for accompanying family

Souvenir gifting

Family gifting for child

Immediate self-consumption only

Family gifting for parent, partner, sibling

Informal gifting

TOTAL n=415

Purpose of confectionery purchase: Nationalities

30

What was the purpose of the confectionery purchase?


2%

4%

20%

31%

30%

19%

34%

44%

66%

0% 50% 100%

Child gift

Travel entertainment

Formal gifting

Immediate consumptionfor accompanying family

Souvenir gifting

Family gifting for child

Immediate self-consumption only

Family gifting for parent,partner, sibling

Informal gifting

Japanese (n=209)

4%

26%

21%

21%

17%

23%

40%

38%

17%

0% 50% 100%

Australians (n=47)

2%

22%

17%

22%

27%

46%

39%

49%

66%

0% 50% 100%

Chinese (n=41)

21%

6%

27%

24%

33%

55%

36%

49%

42%

0% 50% 100%

Malaysians (n=33)

Preferred Promotions: Total

31

2%

31%

33%

36%

59%

65%

0% 25% 50% 75% 100%

Other

New launches

Product tasting

Gift with a purchase

3 for 2 or 2 for 1

Price reduction

TOTAL n=415

What kind of promotions regarding Confectionery would you be interested in?


The “gift with purchase”, “product tasting” and “new

launches” promotions are more appealing to women than to men

(50% vs. 30%; 45% vs. 28% and 38% vs. 28% respectively).

Preferred Promotions: Nationalities


2%

30%

32%

24%

57%

62%

0% 25% 50% 75% 100%

Other

New launches

Product tasting

Gift with a purchase

3 for 2 or 2 for 1

Price reduction

2%

32%

51%

45%

49%

60%

0% 25% 50% 75% 100%

27%

27%

44%

66%

73%

0% 25% 50% 75% 100%

33%

21%

52%

64%

88%

0% 25% 50% 75% 100%

Japanese

Australians

What kind of promotions regarding Confectionery would you be interested in?

Malaysians

Chinese

Advice from Sales Persons: Total

33

TOTAL n=415

Do you like receiving advice from sales persons in the Confectionery department?


Yes 38%

No 62%

Advice from Sales Persons: Demographics


38% 37% 28%

44%

54%

62% 63% 72%

56%

46%

0%

25%

50%

75%

100%

Total (n=415) Japanese (n=209) Australians (n=47) Chinese (n=41) Malaysians (n=33)

Yes No

Do you like receiving advice from sales persons in the Confectionery department?

Price comparison: Total

35

2%

10%

11%

13%

34%

50%

0% 10% 20% 30% 40% 50% 60% 70%

With Internet

With confectionery shops

Between different airports

With other products categories

With supermarkets / grocery shops

I do not compare the prices

TOTAL n=415

If you compare prices of Confectionery when shopping at

DF shops at airports, with what prices do you compare?


Women compare prices with supermarkets/grocery shops

and with other product categories while men

compare with prices at other airports, with confectionary

shops or with prices on Internet.

Price comparison: Demographics


1%

9%

12%

14%

29%

52%

0% 20% 40% 60%

With Internet

With confectionery shops

Between different airports

With other productscategories

With supermarkets /grocery shops

I do not compare theprices

2%

6%

6%

6%

34%

51%

0% 20% 40% 60%

7%

20%

12%

10%

42%

44%

0% 20% 40% 60%

6%

9%

18%

15%

70%

24%

0% 20% 40% 60%

Japanese (n=209)

Australians (n=47)

If you compare prices of Confectionery when shopping at

DF shops at airports, with what prices do you compare?

Malaysians (n=33)

Chinese (n=41)

Malaysians compare prices the most when purchasing DF Confectionery.

Decision maker for Confectionery purchase: Total

37

TOTAL n=415

Who typically chooses to buy the actual confectionery product?


Myself 88%

The accompanying child/children

3%

The travel partner

5%

Somebody who asked me

2%

Other 2%


94%

81% 85% 91%

2%

5% 3%

4%

15% 7% 3% 6% 4%

0%

25%

50%

75%

100%

Japanese (n=209) Australians (n=47) Chinese (n=41) Malaysians (n=33)

Myself The accompanying child/children

The travel partner Somebody who asked me

Other

Who typically chooses to buy the actual confectionery product?

Decision maker for Confectionery purchase : Demographics

39

Confectionery Shopping Attitude


http://www.dreamstime.com/royalty-free-stock-images-candy-in-box-image4380899

What is Important when buying Confectionery: Total

40

2,7

3,0

3,1

3,2

3,3

3,4

3,5

3,6

3,7

3,7

0 1 2 3 4 5

Items suitable for immediate consumption

Exclusive DF products

Available sizes

Specail promotions/event

Items suitable for formal gifting

Packaging

Ability to buy better brands not usuallybought

Items suitable for informal gifting

Price

Finding brands which are not available athome

TOTAL n=415

How important are each of the following criteria when

you buy Confectionery at DF shops?


Mean score Importance is estimated on 5-

levels scale where 1 is «Not

important at all» and 5 is «Very

important». The higher the

mean score, the higher the

importance.

Most important criteria

What is Important when Buying Confectionery: Nationalities


2,6

3,1

3,2

2,9

3,4

3,7

3,8

3,7

3,7

3,8

0 1 2 3 4 5

Items suitable for immediateconsumption

Exclusive DF products

Available sizes

Specail promotions/event

Items suitable for formalgifting

Packaging

Ability to buy better brandsnot usually bought

items suitable for informalgifting

Price

Finding brands which are notavailable at home

3,1

2,4

2,6

2,8

2,9

2,7

2,8

3,1

3,4

3,1

0 1 2 3 4 5

Japanese (n=209)

Australians (n=47)

How important are each of the following criteria when you buy Confectionery at DF shops?

2,9

3,0

2,9

3,6

3,3

3,2

3,0

3,5

3,7

3,5

0 1 2 3 4 5

Chinese (n=41)

3,1

3,6

3,3

3,9

3,8

3,5

3,8

3,6

4,1

4,0

0 1 2 3 4 5

Malaysians (n=33)

Level of Satisfaction with Confectionery Dept. of DF Shops


Airport TOTAL

Tokyo Narita Singapore Kuala Lumpur Osaka Hong Kong Shanghai

Treatment and customer care

28% 30% 29% 24% 3% 28% 25%

Quality of establishment 27% 22% 37% 31% 3% 36% 25%

Atmosphere 26% 22% 35% 31% - 32% 21%

Architecture & Design 24% 20% 31% 24% 3% 36% 33%

Size of establishment 23% 16% 22% 31% - 40% 33%

Variety of brands 18% 15% 20% 31% - 8% 29%

Variety / Number of assortment

15% 8% 20% 31% 3% 12% 29%

Price level 13% 6% 12% 14% 3% 20% 21%

Offers and Promotions 8% 2% 12% 12% - 16% 21%

Confectionery department overall

21% 15% 18% 24% - 24% 25%

= Items with highest satisfaction

We would like to know your level of satisfaction with

particular aspects of the Confectionery department of

the DF shops at your home airport?

Top 3 Boxes (Amount of people rating 10, 9 or

8 on a 10-level scale where 10 is

«Completely satisfied» and 1 is

«Completely unsatisfied»)

43

Reasons For Not Buying Confectionery

Other Items Bought


http://www.dreamstime.com/stock-images-woman-walking-with-shopping-basket-image20185364

Reasons for not Buying Confectionery in DF: Total

44

3%

1%

7%

8%

11%

13%

15%

20%

23%

26%

28%

42%

0% 20% 40% 60%

Other

I had no time

Products were not suitable for gifting

I did not find the brands I like

No appealing items with souvenir value

There were no interesting promotions

The amounts/packages are too big

It is too expensive

I do not consume confectionery

There is no price benefit

It is not convenient to travel with Confectionery

I did not need anything

TOTAL n=229 (those who do not buy or buy seldom Confectionery at DF)

If you do not or seldom buy Confectionery at DF shops at

airports, what are the reasons for not buying?


The option includes: «The items sold in

DF are not suitable for childern»; «The

sales persons were not friendly»

Conditions to Improve: Total

45

2%

6%

10%

18%

18%

21%

23%

26%

27%

30%

44%

0% 10% 20% 30% 40% 50%

Nothing, I never buy

More suitable items for children

More items suitable for immediate…

Tasting/animations/events

More products/wider assortment

More products suitable for gifting

More discounts/promotions

More items with souvenir value

Smaller amounts/packages

Special packaging for easier carrying

Better prices than downtown


Which conditions should improve to make you buy Confectionery at DF shops?


Conditions to Improve: Consumers


Which conditions should improve to make you buy Confectionery at DF shops?

Japanese

Australians

7%

1%

3%

8%

18%

17%

20%

21%

42%

32%

32%

40%

0% 20% 40% 60% 80%

Other

Friendlier staff

Nothing, I never buy

More suitable items for children

More items suitable for immediateconsumption

Pasting/animations/events

More products/wider assortment

More products suitable for gifting

More discounts/promotions

More items with souvenir value

Smaller amounts/packages

Special packaging for easier carrying

Better prices than downtown

8%

2%

8%

10%

10%

19%

10%

17%

10%

15%

27%

33%

44%

0% 20% 40% 60% 80%


Singaporeans

7%

4%

19%

22%

26%

37%

33%

22%

26%

33%

37%

0% 20% 40% 60% 80%

Malaysians

11%

11%

5%

11%

32%

21%

37%

16%

21%

16%

68%

0% 20% 40% 60% 80%

* Caution: small base!

Other items Bought in DF Shops – Total

47

What else do you normally buy besides Confectionery?


TOTAL n=415

63%

53%

43%

30% 26%

16% 13%

11% 11%

4%

0%

20%

40%

60%

80%

Other items Bought in DF Shops: Nationalities


What else do you normally buy besides Confectionery?

Japanese

Australians

4%

9%

12%

6%

17%

25%

33%

33%

57%

48%

0% 50% 100%

Clothing

Watches & Jewellery

Bags

Electronics

Tobacco

Accessories

Stationery

Alcohol

Souvenirs

P&C

9%

9%

9%

43%

15%

15%

55%

72%

49%

66%

0% 50% 100%

Japanese are souvenirs buyers. Australians prefer to purchase alcohol,

Chinese and Malaysians – perfumers and cosmetics.

Chinese

15%

20%

7%

12%

56%

10%

24%

46%

46%

83%

0% 50% 100%

Malaysians

15%

6%

15%

12%

27%

27%

30%

42%

52%

64%

0% 50% 100%

Amount spent (in USD) on other DF items: Total

49

21

56

58

78

114

115

120

191

198

218

0 50 100 150 200 250

Stationery (n=139)

Tobacco (n=86)

Souvenirs (n=209)

Alcohol (n=178)

Accessories (n=90)

Perfumes & Cosmetics (n=237)

Clothing (n=34)

Watches & Jewellery (n=42)

Electronics (n=59)

Bags (n=44)

And approximately how much did you usually spend in total for each of these categories?


50

Demographics


Gender and age – Total

51

24%

56%

17%

3%

71%

29%

0% 20% 40% 60% 80% 100%

51+

36-50

26-35

18-25

AGE

Male

Female

GENDER

N = 644


Amount and kind of trips– Total

52

20%

6%

74%

28%

38%

34%

6%

11%

20%

63%

0% 20% 40% 60% 80% 100%

Both

Mostly low cost airlines

Mostly regular airlines

AIRLINES

Both

Mainly business

Mainly leisure

BUSINESS OR LEISURE TRIPS

21+ trips

11-20 trips

6-10 trips

1-5 trips

AMOUNT OF TRIPS PER YEAR

N = 644


m1nd-set SA Contact: Dr. Peter Mohn, Partner

[email protected] Rue du Lac 47 – 1800 Vevey – Switzerland

T +41 21 925 50 25

Asia Pacific Travel Retail Association APTRA Contact: Michael Barrett, Executive Officer Email: [email protected] Tel : +91 789 354 8842


mailto:[email protected]

aptra asia/pacific´s airport travel retail survey · key findings aptra asia/pacific airport...

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