pro & cons ikea marketing concept
TRANSCRIPT
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Marketing is An Art
Meet Our Team :Sheedy / 0741501016
R.Iman Satriyo Wibowo / 074151014Woen Steven Wibowo / 0741501022
Innocentio Ryan Adityas / 0741501008Sherlya Gunawan / 074151017
Evander T. Darma / 0741501005
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“To create a better everyday life for the many people.”
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COMPANY OUTLINE
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IKEA’S CONCEPT
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IKEA’S TIMELINE
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REVENUE
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4P’s Marketing Mix
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PRODUCT
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PRODUCT CATALOGMANY RANGE PRODUCTS FROM VERY USEFULL UNTIL DECORATION
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PRODUCTCONCEPT/IDEAS WITH COST CALCULATING
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PRICELOW PRICES BUT GOOD QUALITY
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PRICEREASON LOW PRICE
STRATEGIC LOCATION (QUICK DISTRIBUTION)
SAVE ENERGY – LOW WATTAGE LIGHTBULB
PARTNERSHIP WITH SUPPLIER
Warehouse + Shop in one place
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PLACEMENT
STRATEGIC LOCATION
NEAR WITH RESIDENCE & MANY HIGHWAYS
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PLACEMENT
BIG BUILDING WITH EYE CATCHING COLOR (BLUE YELLOW) & MINIMALIS BUILDING ARCHITECTURE
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PLACEMENT
MAZE CONCEPT
MAKE PEOPLE CAN’T GO UNTIL FINISH SEE ALL ITEMS
MAKE PEOPLE BUY MORE
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PROMOTION
RADIO’S ADVERTISEMENT (PRAMBORS & JAK FM) QUIZ WITH VOUCHER GIFT
TV’S ADVERTISEMENT
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MARKETING TACTIC
1. IKEA SHOWROOM
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MANY PEOPLE THINK IKEA’S PRODUCT
LUXURIOUSEUROPEAN PRODUCT
INDONESIAN PEOPLE LIKE “UNIQUE” PRODUCT
NEW CONCEPT
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EASIER TO TRANSPORT
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IKEA MAZE, CUSTOMER MEMBELI LEBIH BANYAK PRODUK
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ADAPTASI TERHADAP BUDAYA LOKAL
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NAMA YANG MUDAH DIINGAT
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FRESH AND FAMILY ORIENTED PRODUCTS
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PERAKITAN SULIT DAN MEMAKAN BIAYA
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RESEARCH AND DEVELOPMENT YANG MAHAL
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IKEA QUALITY CONTROL
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