ikea roomshare
Post on 17-Oct-2014
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DESCRIPTION
Student project at Hyper Island October 2009TRANSCRIPT
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Kiai!
Iain [email protected]: @iainphillips
Welcome
Minna [email protected]: @minnajohans
Katja Feldeú[email protected]: @katjafeldeus
Thomas Bjö[email protected]: @thomasbjork
måndag den 9 november 2009
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Kiai!
Contents
IntroductionInsightsSolutionBenefitsPromotionQ & A
måndag den 9 november 2009
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Kiai!
How does IKEA create a better everyday life for people today?Furniture & Inspiration
IKEA do furniture really well
måndag den 9 november 2009
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Kiai!
So what can we improve?
INSPIRATION
måndag den 9 november 2009
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Kiai!
So what can we improve?
INSPIRATIONINSPIRATIONINSPIRATIONINSPIRATIONINSPIRATION
måndag den 9 november 2009
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Kiai!
How does IKEA inspire people today?
Catalogue
IKEA.com
Campaign websites
Stores & Showrooms
Employees in the stores
måndag den 9 november 2009
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Kiai!
How else do people get inspired?
Magazines
Blogs
TV- shows (Grand Design, Extreme Home Makeover etc.)
Celebrities
Friends, the most trustworthy and biggest influence of all.
måndag den 9 november 2009
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Kiai!
What problems have we found with IKEA’s inspiration?
No real user interaction
Limited amount
Separate from the real world and the customer
måndag den 9 november 2009
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Kiai!
What do these things mean?
INTERACTION - Nike +
måndag den 9 november 2009
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Kiai!
What do these things mean?
UNLIMITED AMOUNT - Wikipedia
måndag den 9 november 2009
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Kiai!
What do these things mean?
REAL WORLD - Facebook
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Kiai!
What do these things mean?
REAL WORLD - Facebook
måndag den 9 november 2009
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Kiai!
How can IKEA...
Get their customers to interact with them?
Provide unlimited amount of inspiration?
Based on their everyday life?
måndag den 9 november 2009
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Kiai!
Our answer is to use their...
måndag den 9 november 2009
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Kiai!
måndag den 9 november 2009
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Kiai!
1. Capturemåndag den 9 november 2009
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Kiai!
2. Tagmåndag den 9 november 2009
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Kiai!
3. Definemåndag den 9 november 2009
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Kiai!
4. Inspiremåndag den 9 november 2009
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Kiai!
5. Sharemåndag den 9 november 2009
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Kiai!
6. Discovermåndag den 9 november 2009
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Kiai!
7. Connectmåndag den 9 november 2009
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Kiai!
The benefits
Create a sustainable digital presence
Show IKEA products in real life homes
Inspire people by letting them inspire each other
People will spread the IKEA brand in a natural way
IKEA can use the information created to improve their business (Research tool)
måndag den 9 november 2009
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Kiai!
Promotion
Beta phase with the employees
Tagging campaign
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Kiai!
Tagging Campaign
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Kiai!
Continuation
We see this as the first step in creating a wider, sustainable digital presence for IKEA
We see this as a platform to be built upon for example:
Mobile Device Apps:- Analyze your habits (using GPS & Pedometer) - Automatic room measurement (Photo recognition & angle analysis)- IKEA Eye (Photo recognition IKEA product)- Room Builder (Create and Furnish your rooms in 3D)
måndag den 9 november 2009