the ikea commitments and ikea mandatory...

The IKEA® commitments and IKEA® mandatory requirementsValid as of November 2016

32 The IKEA commitments © Inter IKEA Systems B.V. 2016and IKEA mandatory requirements

© Inter IKEA Systems B.V. 2016 The IKEA commitments and IKEA mandatory requirements

Making IKEA® better together



Our framework

What are the IKEA mandatory requirements?

The IKEA mandatory requirements are closely connected to the commitments and support them with more concrete, measurable statements of what to achieve. Every user of the IKEA trademarks is responsible for fulfilling the mandatory requirements. This helps us all protect the uniqueness of the IKEA Concept and develop a better IKEA for the future. The IKEA mandatory requirements are updated regularly to support the development of the IKEA Concept and to meet the changing needs of our business.

Anyone who needs to deviate from the IKEA mandatory requirements must get approval from Inter IKEA Systems B.V. Failure to do so can result in the withdrawal of the agreement with Inter IKEA Systems B.V.

What are the IKEA commitments?

The IKEA commitments set the direction and provide a framework. All of us working under the IKEA trademarks need to commit ourselves to these statements in order to clearly distinguish the IKEA Brand and support long-term business success. The IKEA commitments are our starting points for the development and evolution of the IKEA Concept.

The IKEA Concept is a base for all aspects of our business. Building on a good understanding of The IKEA Concept Description, we have a great amount of freedom to adapt to meet the changing needs and expectations of the many people, to develop new ideas and to create great local business. At the same time, the IKEA Concept gives us some clear boundaries to act within. The IKEA commitments and the IKEA mandatory requirements are based in the IKEA Concept and they create a framework for all users of the IKEA trademarks.



Our framework

A framework with freedom

Only a small amount of what we all do in our daily work is covered by the IKEA commitments and the IKEA mandatory requirements. That means we have plenty of room to explore new ideas, test new solutions and constantly improve how we contribute to the lives of the many people.

Yes, we have a framework to stay within, but the possibilities for development are endless. Business-minded entrepreneurs are encouraged to develop continuously, which is essential for our future success. Thankfully, the success of the IKEA Concept is in very competent hands: the hands of all of us together!

Support for fulfilling them

The IKEA commitments and the IKEA mandatory requirements describe what we need to achieve and why. For inspiration, ideas and various solutions for how to fulfil them, please refer the resources provided on IKEA toolbox. There you will find many “shortcuts” to implement the IKEA Concept in a smart, effective and cost-efficient way.

Who are they for?

The IKEA commitments and the IKEA mandatory requirements apply to all users of the IKEA trademarks.

Why do we have them?

Acting within a framework lets us focus our freedom, our entrepreneurial spirit and our creativity for maximum impact. The IKEA commitments and the IKEA mandatory requirements let us concentrate our energy on creating a better everyday life for the many people, rather than constantly re-inventing the wheel.



The things we share



Throughout the IKEA world we all work with different aspects of the IKEA Concept, each of us contributing in our own ways. “We” means all users of the IKEA trademarks. Together, we need to commit ourselves to a few things.

bring us together.

The IKEA commitments



We’re committed to:

4. The IKEA Brand Direction

The IKEA Brand Direction outlines the wished position for the IKEA Brand for all IKEA trademark users. Everything we do influences the IKEA Brand. By working consistently with The IKEA Brand Direction across units, companies and countries we create one strong IKEA Brand.

3. The IKEA culture

With IKEA values guiding how we do things, we nurture a unique IKEA culture that shapes who we are. Our culture inspires, challenges and empowers us. It brings out the best in each of us as we work together, lead by example, find better ways forward and get things done. This helps us make a better IKEA, for and with the many people.

2. The IKEA business idea

“We shall offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” The IKEA business idea communicates how to fulfil the IKEA vision.

1. The IKEA vision

“To create a better everyday life for the many people.” A commitment to helping the many people create a better life at home is the starting point of the IKEA Concept and the IKEA business idea.




8. Large volumes and low costs

The combination of large volumes, low costs and highly efficient operations are prerequisites for genuinely low IKEA prices.

7. The product range – our identity

Thesis No. 1 from The Testament of a Furniture Dealer serves as a direction – and a compass – to turn the IKEA business idea into a strong range offer and generate a healthy home furnishing business.

6. Home furnishing

We create home furnishing products and smart solutions based on true insights about the many people’s life at home. People’s way of living in various situations, with different cultures and living conditions, is our source of knowledge and inspiration.

5. The Swedish origins of the IKEA Brand

The Swedish origin is a unique asset that strengthens and distinguishes the IKEA Brand. This is expressed through home furnishing solutions, the IKEA product range, IKEA values, the IKEA tone of voice, the IKEA trade dress and more.




12. Instant gratification

Customers get instant gratification by being able to search, find, choose and buy products themselves. They want to shop in a way that suits them. IKEA products offered in the IKEA store shall, as a fundamental rule, be available the same day so customers can take home and enjoy their purchases immediately.

11. Convenient access

People need and expect easy, convenient and always-available access to the IKEA offer. Giving access via channels such as the IKEA website, the IKEA catalogue and conveniently located IKEA stores, makes it possible for people to explore the IKEA offer whenever and wherever they have home furnishing needs and dreams they want to realise.

10. A caring meeting with the many people

Offering a unique, meaningful and trustworthy experience for customers, co-workers and all other stakeholders adds value and builds trust. The relationships we build shall always aim to make a valuable and positive impact on people’s life at home, life in general and society. A caring meeting with the many people helps retain and nurture existing co-workers and customers and attract new ones.

9. Low price with a meaning

We consistently develop, present and communicate the value of the IKEA product offer based on the dimensions of Democratic Design: form, function, quality, sustainability and low price.




16. Offering the lowest prices

IKEA retailers shall have a substantial price difference to their competitors on all IKEA products and services that are comparable in the eyes of the many people.

15. Selling IKEA products

All IKEA products are distinguished by “Design and Quality, IKEA of Sweden”. IKEA products are only sold by IKEA retailers and IKEA retailers only sell IKEA products. This supports the IKEA identity and builds long-term brand value, which helps to maximise sales over time.

14. The IKEA stores

IKEA stores ensure customer-friendly and cost-efficient solutions for welcoming large numbers of visitors, offering everything under one roof and selling large volumes. Creating economies of scale is a prerequisite for offering the lowest prices and generating long-term profits.

13. Customer involvement

We want the many people to understand the benefits of playing an active, cost-saving role in the value chain, from development to the end use of an IKEA product.




18. The IKEA trade dress

The IKEA trade dress is the visual expression of the IKEA Concept that makes it stand out from competing retailers. Working consistently with the IKEA trade dress strengthens the global competitiveness and recognition of the IKEA Brand.

17. The IKEA trademarks and Inter IKEA Systems B.V. copyright notice

The IKEA logo and the IKEA wordmark are the most important symbols of the IKEA Concept. It is essential that they are always used correctly and according to the instructions provided by Inter IKEA Systems B.V. The Inter IKEA Systems B.V. copyright notice needs to be applied to all IKEA Concept-related material.



What we create together



By fulfilling these requirements, all of us working under the IKEA trademarks help protect the uniqueness of the IKEA Concept and together develop a better IKEA for the future.

we protect together.

The IKEA mandatory requirements



It’s mandatory

4. It’s mandatory for all IKEA stores to offer a minimum home furnishing product range of 7,200 articles.

The minimum home furnishing range consists of 7,000 mandatory articles selected by IKEA of Sweden AB and 200 complementary articles decided by the IKEA retailer. This offer fulfils the minimum IKEA range identity and provides products and solutions for every function of the home. It creates an offer that is unique, relevant and commercial. The optimal home furnishing product range is 9,500 articles.

3. It’s mandatory to communicate the Swedish origin and identity of the IKEA Brand in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites.

This helps the many people understand that the IKEA Brand is unique on the market, which strengthens and distinguishes the IKEA Brand from the competition.

2. It’s mandatory for all users of the IKEA trademarks to take social and environmental responsibility, according to The IKEA sustainability direction.

Having a shared approach to sustainability creates a consistent and positive impact for people and the planet. This builds trust among the many people, including IKEA co-workers and other stakeholders, thereby strengthening the IKEA Brand.

1. It’s mandatory to deliver on the IKEA Brand Direction objectives:• values driven and

forward looking• products to love and

feel proud about, always affordable

• inspiring and insightful home furnishing solutions

• a rewarding customer experience with great quality throughout

• a positive difference for people and the environment.

This aligns us and lets us act and talk as one brand. The IKEA Brand Direction outlines the wished IKEA Brand position and serves as a guide to create a strong global brand with room for many local accents. It’s every ones responsibility to use the content in the brand direction when building strategies and plans.



It’s mandatory

8. It’s mandatory in IKEA stores that the IKEA Restaurant & Café range reflects the Swedish origins and that the IKEA Swedish Food Market offers only approved products.

This lets visitors experience the unique IKEA identity and the right mix of products. It supports the Swedish roots of the IKEA Brand and distinguishes IKEA operations from the competition. The range of products for the IKEA Swedish Food Market is defined by IKEA Food Service AB on behalf of Inter IKEA Systems B.V.

7. It’s mandatory to clearly present and communicate the lowest-priced products (Breath-Taking Item) in every product function (product area) in IKEA stores, IKEA catalogues and on IKEA websites.

This attracts more of the many people and supports the IKEA low-price profile.

6. It’s mandatory that every IKEA product has the lowest price in the market.

Having the lowest prices on all IKEA products that the many people consider comparable to products offered by competitors makes the IKEA offer affordable to more people. Low prices drive repeat visits, generate sales volumes and build trust in the IKEA Brand.

5. It’s mandatory that all IKEA products offered in IKEA stores are available for customers to enjoy the same day.*

Customers enjoy instant gratification at IKEA stores, free of charge, which creates competitive advantages. Excluded from this mandatory requirement are custom-made products, products temporarily out of stock and slow-moving products not promoted in the IKEA catalogue.

* Previous versions of this mandatory requirement stated that IKEA products offered in IKEA stores had to be available for “immediate take-away”. The NEW version puts the customer experience and their desire for “instant gratification” more clearly in focus, opening more possibilities for different ways of solving this mandatory requirement.



It’s mandatory

12. It’s mandatory to present and communicate products in such a way that visitors can make a buying decision on their own in IKEA stores, IKEA pick-up and order points and on IKEA websites.

To make a buying decision on their own visitors need to easily understand:• the quality and function of

the product• the price, product benefits

and facts• how to buy the product.

New

11. It’s mandatory that IKEA products purchased together with an IKEA service product have the lowest total price in the market for product/service combinations that the many people consider comparable.

This ensures that when the many people compare IKEA prices to competitors that include or offer services, the complete IKEA price remains the lowest in the market.

10. It’s mandatory to offer the entire core service product range* in IKEA stores, IKEA pick-up and order points and on IKEA websites.

This gives IKEA visitors the option of purchasing extra services that support them with all, or part, of the shopping process and make the IKEA product range more accessible. The core service product range is defined by IKEA of Sweden AB.

9. It’s mandatory for the IKEA Restaurant & Café and the IKEA Bistro in IKEA stores to offer at least one BTI food product and at least one BTI beverage product.

This lets visitors enjoy a food offer and a beverage offer at an incredibly low price, making the IKEA food offer available to as many visitors as possible. This creates customer satisfaction and supports the low-price profile.

* Core service product range Minimum offer of services relevant for all IKEA stores.



It’s mandatory

16. It’s mandatory that home furnishing is the first impression in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites.

This way visitors easily understand from the start that the IKEA retailer is a home furnishing specialist.

15. It’s mandatory to present and communicate solutions based on IKEA long-term home furnishing priorities in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites.

These priorities are directly linked to how the many people live at home and the solutions they need and dream of. Actively working with the IKEA long-term home furnishing priorities (Living with children, Organise your living and Small space living – always with the lowest price) creates a competitive advantage.

14. It’s mandatory to present and communicate the IKEA product range and home furnishing solutions relevant to the many people’s life at home in the local market in IKEA stores and IKEA pick-up and order points.

The many people can better relate to IKEA home furnishing when they recognise that the solutions are based on an understanding of their needs and the way they want to live, including their traditions, habits and living conditions. Offering solutions based on an in-depth knowledge of life at home in the local market creates a unique competitive advantage.

13. It’s mandatory to present and communicate the value of the IKEA product offer based on the five dimensions of Democratic Design (form, function, quality, sustainability and low price), in IKEA stores, IKEA pick-up and order points, IKEA catalogues, on IKEA websites and in all relevant communication.

This helps the many people understand the value offered by the IKEA product range and how the IKEA Concept makes it possible to offer low prices with a meaning. Communicating product features, customer benefits and product and design stories, as well as expressing quality through the way the product offer is presented and communicated contributes to a strong value perception.



It’s mandatory

20. It’s mandatory that the product range is grouped first by function in IKEA stores, IKEA catalogues and on IKEA websites.

Range grouping makes it easy for the many people to find what they are looking for and to get an overview of all the products with the same function.

19. It’s mandatory to present and communicate products that add value and function to main products (“add-on sales”) throughout IKEA stores and IKEA websites.

Presenting and communicating strategically selected add-on products makes it possible for visitors to make a complete purchase or add functionality and value to a main product. Add-on products also express home furnishing knowledge. They raise commerciality, put visitors in a buying mood and increase sales.

18. It’s mandatory to present and communicate the different price and quality levels within each product function (product area) in IKEA stores, IKEA catalogues and on IKEA websites.

This makes it easier for visitors to understand the product benefits and to choose and buy on their own.

17. It’s mandatory to present and communicate new products, collections and new solutions for home furnishing in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites.

This continuously gives visitors new and surprising impressions and reasons to return to IKEA more often.



It’s mandatory

24. It’s mandatory that each area-of-the-home in IKEA stores starts with inspirational range presentation as the first visual impression.

Showing beautiful, functional and affordable home furnishing solutions as the first visual impression inspires visitors to make changes and improve their everyday life at home. This is followed by the width and depth of the range presented in a way that enables visitors to choose, select and buy products.

23. It’s mandatory to have a cluster of room settings and a launch area in the IKEA store’s Showroom entrance sales area that present and communicate different home furnishing solutions for different IKEA living situations with different IKEA style groups and price levels.

This shows visitors from the start that the IKEA store offers home furnishing solutions for a wide variety of tastes, situations and budgets. This helps establish the IKEA store as a home furnishing specialist. In addition, the possibility for the IKEA store to highlight new products and emphasise commercial priorities supports vitality and commerciality.

22. It’s mandatory to invite as many visitors as possible at IKEA stores to purchase low-price, irresistible offers as they enter the Showroom and as they enter the Market hall (“open-the-wallet”).

Low-price, irresistible offers that are relevant to the many people’s life at home are an effective way to get visitors to start buying. Once visitors pick up one product they are more likely to buy more products as they continue shopping.

21. It’s mandatory that at least one room setting or one vignette in every area-of-the-home in IKEA stores presents and communicates a complete solution focusing on low price.

Complete solutions focusing on low price show visitors that they can buy all the functional solutions needed for a room at a low price. This creates a competitive advantage and strengthens the IKEA low-price profile.



It’s mandatory

28. It’s mandatory to offer relevant shopping tools where visitors need them throughout IKEA stores, IKEA pick-up and order points and on IKEA websites.

IKEA shopping tools make shopping easier and more convenient. It should be easy, obvious and convenient for visitors to find and use the shopping tools they need, when they need them.

27. It’s mandatory to make it possible for visitors to easily orient themselves throughout IKEA stores and IKEA pick-up and order points.

Clear and understandable IKEA customer guidance helps visitors find their way and feel confident that they will not get lost. It also helps visitors quickly and easily search for and find products they are looking for and/or return to areas they have already visited.

26. It’s mandatory to communicate ways to shop at relevant locations in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites.

Doing this supports visitors – especially first-time visitors – in having the confidence to shop on their own because they can easily understand: • how to buy products

and services• how to get the products home • how to exchange and

return products.

25. It’s mandatory to communicate the customer benefits of the IKEA Concept in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites.

This helps the many people understand how the IKEA Concept makes it possible to offer well-designed, functional home furnishing products at low prices.



It’s mandatory

32. It’s mandatory that the guaranteed maximum prices communicated in the IKEA catalogue are valid for the complete catalogue year (earliest 31 July) and that the expiration date is communicated on the cover.

Doing this means that the many people can rely on IKEA prices not to increase during the year. This sets the IKEA retailer apart from other retailers and builds trust in the IKEA Brand.

New

31. It’s mandatory that visitors and co-workers experience IKEA stores and IKEA pick-up and order points that are in shape as new at all times.

IKEA facilities that are always clean, tidy and in good condition support a positive visitor and co-worker experience and a good impression of the IKEA Brand. This contributes to creating a quality impression and to overall, long-term profitability.

New

30. It’s mandatory to offer visitors free wireless internet access in all customer-accessible areas in IKEA stores and IKEA pick-up and order points.

This supports convenient access to the IKEA offer and a rewarding, enriching experience for visitors by making it easier to access the IKEA website, IKEA apps and other internet services. It also lets visitors interact, share and seek advice online.

29. It’s mandatory to provide children’s play facilities that are free of charge for visitors in the IKEA store entrance area (sufficiently staffed during all store opening hours) and in the IKEA Restaurant & Café.

This makes it easy and inviting for families with small children to visit the IKEA store and enables adults to focus on shopping with peace of mind that their children are safe and secure.



It’s mandatory

36. It’s mandatory to provide parking for visitors free of charge at IKEA stores and IKEA pick-up and order points.

This supports convenience for visitors who arrive by car and makes it easier to transport purchases home. It also creates a competitive advantage in markets where paid parking is common.

35. It’s mandatory that the IKEA store’s architecture distinguishes it from other buildings and expresses an independent brand, whether standing alone or integrated with other structures.

This lets the many people visually perceive the IKEA store as a distinct and well-defined presence that separates it from other brands.

34. It’s mandatory that all new IKEA stores, rebuilds that affect more than one store component and extensions follow the authorised IKEA store design process.

This ensures that visitors can comfortably experience the IKEA store. It also ensures that the IKEA store is able to efficiently meet the needs of large numbers of visitors, while also securing all conceptual and operational prerequisites.

33. It’s mandatory to distribute the IKEA catalogue free of charge, door-to-door and year after year to at least 80% of households in the defined Primary Market Area (PMA).

This ensures that the IKEA catalogue brings the IKEA offer to a large portion of the many people in the PMA (which is agreed between the IKEA retailer and Inter IKEA Systems B.V.). The IKEA catalogue is effective for reaching a mass market and has a strong impact on positioning and growth.



It’s mandatory

39. It’s mandatory to structure the Showroom by areas-of-the-home and the Market hall by specialty shops in IKEA stores.

This makes it easier for visitors to search, find, choose and buy a specific product or solution.

38. It’s mandatory for the IKEA store layout to have one natural way through the store, with a number of shortcuts.

This makes it possible for visitors to experience the offered IKEA product range and also have easy access to consciously selected or searched for products and areas of the store.

These components and the way they interact are the result of many years of IKEA retailing experience and are proven necessary for the store to operate efficiently and achieve its goals and tasks. Each component is influenced by conceptual, commercial and economic factors, in addition to local legal requirements.

37. It’s mandatory that the IKEA store includes the following store components:• parking area• entrance area• Showroom• IKEA Restaurant & Café

(on the same level as the Showroom)

• Market hall• Self-serve furniture area• warehouse• goods receiving area• check-out area/

cash office• customer service area• exit area (including

the IKEA Bistro/IKEA Swedish Food Market)

• office/co-worker areas• mechanical/technical

areas (throughout the store).



It’s mandatory

43. It’s mandatory to use the corresponding IKEA trade dress* elements that are authorised by Inter IKEA Systems B.V. and implemented according to the conceptual drawings at IKEA stores and IKEA pick-up and order points.

This means that IKEA stores use the IKEA store trade dress elements and that IKEA pick-up and order points use the IKEA pick-up and order point trade dress elements. This ensures that the many people can easily identify and understand IKEA stores and IKEA pick-up and order points. The combination of IKEA trade dress elements set by Inter IKEA Systems B.V. creates an architectural composition that makes IKEA stores and IKEA pick-up and order points stand out and communicates a unique brand expression.

42. It’s mandatory to use the IKEA trademarks*, Inter IKEA Systems B.V. copyright notice, authorised IKEA typeface and IKEA tone of voice in all communication to strongly position IKEA as one brand.

By being consistent and coherent in all communication we ensure impact of the IKEA Concept and recognition of the IKEA Brand. By avoiding co- and sub-branding the IKEA Brand will get even stronger.

41. It’s mandatory that at least 6% of the entire gross area in the IKEA store’s Market hall is devoted to store media that make it possible to express vitality and show inspiring range presentation.

Store media such as vitality areas, co-ordination areas, solution walls, activity podia and activity areas let visitors experience new, inspiring and co-ordinated range presentation. This gives visitors more reasons to shop and visit the store more often.

40. It’s mandatory that at least 20% of the entire gross area in the IKEA store’s Showroom is devoted to room settings and homes.

This lets visitors meet and explore complete solutions, get home furnishing knowledge and get inspiration for making changes to improve their lives at home. Room settings and homes are unique store media that create a competitive advantage. They require the right amount of space in order to powerfully present and sell functional, commercial, aesthetic, inspiring and market-relevant solutions.

* IKEA trademarks The IKEA logo and the IKEA wordmark are the most important visual elements of the IKEA Concept. They are recognised by the many people as representing the leading brand for home furnishing.

* IKEA store trade dress The IKEA store trade dress is a set of external architectural and design elements of the IKEA store that express the unique IKEA Brand identity.



It’s mandatory

46. It’s mandatory to use store equipment approved by Inter IKEA Systems B.V. in IKEA stores and IKEA pick-up and order points.

Approved IKEA store equipment is developed for safety and efficient handling, storage, waste handling and work methods, which support a low-cost implementation and operation of the IKEA Concept. This store equipment is customised for the IKEA product range and supports a unique visual impression.

The IKEA store equipment is available and documented in IKEA toolbox for the following categories:• basic racking• activity and display• goods handling and storage• building-related• lighting• communication• Customer Relations• shopping tools• operations• co-worker clothing• food.

New

45. It is mandatory to comply with all local regulatory requirements and the internal IKEA requirements on health and safety, security and food safety for all users of the IKEA trademarks.

Ensuring a safe environment for visitors and co-workers is essential for protecting and strengthening the IKEA Brand.

44. It’s mandatory that IKEA co-workers who meet visitors wear authorised IKEA uniforms during opening hours in IKEA stores and IKEA pick-up and order points.

This creates a visual impact that lets visitors easily identify IKEA co-workers. It also supports the IKEA visual identity and IKEA trade dress, which helps build the IKEA Brand. IKEA uniforms are designed to support the function’s tasks and should only be worn by the designated function. Authorised, recognisable IKEA uniforms are available for and must be worn by:• Sales• Customer Relations• Communication &

Interior Design• In-store Logistics• IKEA Food• IKEA co-workers who have

contact with visitors.



Nothing stops us.



Exemptions to the IKEA mandatory requirements

Keep in mind, the IKEA mandatory requirements support a successful implementation and help protect the IKEA Concept for all users of the IKEA trademarks. Requests for exemptions are carefully reviewed by Inter IKEA Systems B.V. to understand the possible global implications and to decide how to proceed. Exemptions from the IKEA mandatory requirements are always time-restricted.

Exemption requests should be sent to: [email protected]

Entrepreneurs all around the IKEA world are encouraged to challenge the IKEA mandatory requirements as together we search for better ways forward. In addition, IKEA retailers sometimes face local circumstances that make it impossible to fulfil specific IKEA mandatory requirements. Inter IKEA Systems B.V. can grant exemptions that make it possible to meet local conditions, test new ideas and develop improvements that fall outside the current framework provided by the mandatory requirements.

And that’s just our starting point...



My notes

Go to IKEA toolbox for more information http://toolbox.Inter-IKEA.com

© Inter IK

EA S

ystems B

.V. 2016The production costs of this brochure w

ere EUR 0.40 per copy. 14,000 copies w

ere printed. This document is the

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System

s B.V. and the contents m

ay in no way be copied or reproduced w

ithout the consent of Inter IK

EA S

ystems B

.V. The IKEA

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ark are registered trademarks of Inter IK

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.V.

The IKEA commitments and IKEA mandatory requirementsValid as of November 2016

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