print media kit - bismarcktribune.combistrib.com/btmedia/images/printmediakit.pdf · high impact...

PRINT MEDIA KIT

High Impact ads on the front page of the paper have been proven an effective

way to advertise a grand opening, special sale or event. Our options for this type

of advertising are as follows:

front page bottom box

Due to the location of the this prime position, the ad must be clean and simplistic in nature.

The Bismarck Tribune reserves the right to approve any/all advertising.

FRONT PAGE- HIGH IMPACT ADVERTISING

Ad Size: 2”w x 2”dPrice (1x run): $20013 ads: $190/ad 26 ads: $180/ad52 ads: $160/ad

This prime position with a 10,000 impression digital package is available now at these

very affordable rates. Full color included on all ads and you can save even more with a frequency discount!

front page banner

Ad Size: 10.5”w x 2”d

Price (1x run): $799

13 ads: $759/ad 26 ads: $719/ad

52 ads: $629/ad

This prime position with a 10,000 impression digital package includes full color and you can save even more with a frequency discount!

*Price above does not include a Sunday upcharge (when applicable) or searchboost which is bundled monthly with all purchases. Creative fees may apply.

front page top box

Ad Size: 3.375”w x 2.75”d Price (1x run): $75013 ads: $675/ad 26 ads: $600/ad

52 ads: $525/ad

This prime position with a 25,000 impression digital package is available now at these very affordable rates. Full color included on all ads and you can save even more when bundled with an ROP ad!

High Impact ads within the paper have been proven an effective way to

advertise a grand opening, special sale or event. Our options for this type of

advertising are as follows:

Ad Size: 2.875” x 2.875”

Frequency: Daily – limited to one advertiser per day.

Placement: Front page

front page sticky notes

To increase the effectiveness, ask your Marketing Consultant to incorporate some

of our high-impact digital options that are available on bismarcktribune.com.

STICKY NOTES- HIGH IMPACT ADVERTISING

Re-stickable sticky note, includes printing and insertion on the front page of the Bismarck Tribune.

Frequency Daily Full Circulation Daily- Metro Sunday Full Circulation

1x $1699 $1055 $1829

4x $1379 $975 $1560

6x $1149 $869 $1300

12x $999 $799 $1040

24x $899 $749 $1014

52x $799 $699 $962

*Price above does not include searchboost which is bundled monthly with all purchases.

High Impact ads within the paper have been proven an effective way to

advertise a grand opening, special sale or event. Our options for this type of

advertising are as follows:

To increase the effectiveness, ask your Marketing Consultant to incorporate

some of our high-impact digital options that are available on

bismarcktribune.com.

MEET YOUR BUSINESS- HIGH IMPACT ADVERTISING

meet your business

Ad Size: 3.42” x 2”

Story Size: 6.96” x 17”

Frequency: (7) 3.42” x 2” ads, (1) story publication - run on the days of your choice

Placement: ROP Retail

Price: $1249

Meet You Business is a great way to tell our readers about your business! It includes a professionally written story written about your business, along with a series of business card size ads within the paper.

*Price above does not include a Sunday upcharge (when applicable) or searchboost which is bundled monthly with all purchases. Creative fees may apply.

Targeted Placement within the newspaper can serve to be just as important as the

message of your advertising in order to catch the potential consumer with the right

message at the right time.

ASK A PRO- TARGETED RETAIL ADVERTISING

ask a pro

Ask a Professional is an exclusive page in the Bismarck Tribune for people in our region that need answers from you –the professional.

Size: 3.42” x 4”

Frequency: Monthly- last Thursday of each month

Placement: Ask a Professional page

Price: $140/mo12 month commitment required

*Price above does not include searchboost which is bundled monthly with all purchases.

Targeted Placement within the newspaper can serve to be just as important as the message of your advertising in order to catch the potential consumer with the right message at the right time.

CELEBRATE- TARGETED RETAIL ADVERTISING

Celebrate

The Celebrate section is a very popular weekly feature of the Sunday Bismarck Tribune. It features all engagement, wedding, anniversary and birthday photos, plus several other new categories.

Size: Various ad sizes available

Frequency: Weekly, Sunday

Prices now include full color. Savings up to over $13,000!

Ad Size Rate 13x

30% off

26x

40% off

52x

50% off

1/10 Page3.625” x 2.5” or 1.75” x 5.05”

$128 $90 $77 $64

1/5 Page1.75” x 10.25”, 9.25” x 1.875”, 3.625” x 5.05”

$199 $140 $119 $100

3/10 Page5.5 x 5.05”

$285 $200 $171 $143

2/5 Page7.375” x 5.05”, 3.625” x 10.25”

$357 $250 $214 $179

1/2 Page9.25” x 5.05”

$439 $307 $263 $220

3/5 Page5.5” 10.25”

$500 $350 $300 $250

Full Page9.25” x 10.25”

$805 $564 $483 $403

Front Page Banner9.25” x 1.875”

N/A $350 $300 $250

Back Page9.25” x 10.25”

N/A $963 $825 $688

*Price above does not include searchboost which is bundled monthly with all purchases. Creative fees may apply.

Targeted Placement within the

newspaper can serve to be just as

important as the message of your

advertising in order to catch the potential

consumer with the right message at the

right time.

MONEY- TARGETED RETAIL ADVERTISING

Ad Size: 10.5” x 4”

Frequency: Weekly, Sunday

Placement: Front page of Money

Price: Contract rate + 15%

money

Demand that your ad be seen on

the front page of the Money

section.

Ad Here

*Price above does not include searchboost which is bundled monthly with all purchases. Creative fees may apply.

sky boxThe Sky Box ad is located at the

top of Life sections daily, and is

the only ad we offer at the top of

a page.

Size: 1.188” x 1.25”

Frequency: Daily

Placement: Top of Life feature pages

Wednesday- Food

Friday- Entertainment

Ad Rate1x: $50/ad

13x: $45/ad

26x: $40/ad

52x: $35/ad

Sunday- Homestyle

Ad Rate1x: $56/ad

13x: $50/ad

26x: $45/ad

52x: $40/ad

Full Color included.




SKY BOX- TARGETED RETAIL ADVERTISING

*Prices above do not include 12% for Sunday (if applicable) or searchboost which is bundled monthly with all purchases. Creative fees may apply.

sports islandThis premium position in the Sports Island

will be the only ad on the sports

scoreboard. Reach the loyal audience

that is interested in keeping up on all of

the latest sports scores and advertise in a

premium location.

Size: 3.42” x 2”

Frequency: Daily

Placement: Sports Scoreboard page

Ad Rate: $65/ad

$260/mo (1x per wk)




SPORTS ISLAND- TARGETED RETAIL ADVERTISING

For a highly effective campaign, ask your marketing consultant what additional

digital category targeted options are available to extend your reach to our

digital exclusive readers.

Ad Here

11*Price above does not include 12% for Sunday (if applicable) or searchboost which is bundled monthly with all purchases. Creative fees may apply.

*52wk commitment required. Price above does not include searchboost which is bundled with all ad purchases, creative fees may apply.

Advertising Rates

Ad Sizes Section Rate/ad*

1/16 page 2.25”w x 2.45”h

$35

1/8 page 2.25”w x 5.05”h, 4.55” w x 2.45” h

$70

¼ page 9.25”w x 2.5”h, 2.25”w x 10.25”

$140

½ page 9.25”w x 5.05” h, 4.55” w x 10.25” h

$280

Vertical Strip $157.50

Bottom Strip $210

TV & Entertainment Guide




TV GUIDE- TARGETED RETAIL ADVERTISING

• 7-day shelf l ife

• Local TV l istings

• Cable, Dish & Direct TV channels

• Guaranteed placement/exclusivity

• Easy to use pul l out publ ication

• Option to change ad copy weekly

• Features, puzzles & articles updated

weekly

• Inserted every Sunday

Benefits




WEATHER- TARGETED RETAIL ADVERTISING

weatherWeather coverage in North

Dakota is highly sought after. Let

ad placement on our weather

page help you get people to

escape the outdoors– right into

your store.

Ad Sizes Available:

• 3x5- 5.18” x 5”

• 3x10- 5.18” x 10”

• 6x10- 10.5” x 10”

• 6x5- 10.5” x 5”

Frequency: Daily

Placement: Weather page

Ad Rate: +35% Premium

For a highly effective campaign, ask your marketing consultant what additional digital category

targeted options are available to extend your reach to our digital exclusive readers.

Advertise

your

message

here!

*Price above does not include 12% for Sunday (if applicable) or searchboost which is bundled monthly with all purchases. Creative fees may apply.

The Bismarck Tribune offers an expanded section throughout the week:

Wednesday for Food, Friday for Weekend/Entertainment, Saturday for

Health and Sunday for the Homestyle section. Along with this expanded

feature there is a banner ad available as shown below.

LIFE SECTION BANNERS- TARGETED

*Price above does not include 12% for Sunday (if applicable) or searchboost which is bundled monthly with all purchases. Creative fees may apply.

Feature Publish Date Ad Size 1x Rate 13x Rate 26x Rate 52x Rate

Food Wednesday 6x4 $420 $378 $336 $294

Weekend

Entertainment

Friday 6x3 $315 $283 $252 $220

Health Saturday 6x2 $210 $189 $168 $147

Homestyle Sunday 6x4 $420 $378 $336 $294

TARGETED ADVERTISING- CLASSIFIED

Advertise your message here!

Advertise your message here!

Ad Size: 10.5” x 4”

Frequency: Daily

Placement: Front page of Classifieds

classifieds

featured hot properties banner

Ad Size: 10.5” x 2”

Frequency: Weekly, Friday

Placement: Front page of Featured Hot Properties

The Bismarck Tribune’s Classifieds are the local source for employment, auto and real estate information.

With highly credible, new job listings every month, Bismarck Tribune’s Classifieds is the #1 local source for active and passive job seekers.

For a highly effective campaign, ask your marketing consultant what additional digital category targeted options are available to extend your reach to our digital exclusive readers.

Extend your reach of your Hot Properties magazine listing to our FEATURED HOT PROPERTIES page that publishes in the Classifieds every Friday in the Bismarck Tribune. Real estate listings are in the price order and feature the listings address, description and realtor contact information – just like the Hot Properties magazine.

The Classified front page banner position is a premium placement position that ensures high visibility. Investing in the banner position puts you front and center with readers that are in a shopping mode.

The Bismarck Tribune publishes a variety of special features throughout the year that are highly targeted to specific demographics. With features ranging from Dakota Adventures for outdoor enthusiasts to Be@Home for home DIYer’s and decorators, our special sections can help your business better target your prospective customers.

20 under 40

Business professionals, owners, managers and decision makers are engaged readers of our 20 Under 40 issue each year. This special edition focuses on 20 driven professionals under the age of 40, and where the future of North Dakota business is headed.

Ad & copy deadline: July 23, 2018Publishes: July 29, 2018

basketball preview

Take a sneak peek at the basketball teams gearing up for the upcoming season. This section highlights both the Class A & B boys’ and girls’ seasons.

Ad & copy deadline: November 17, 2017Publishes: December 1, 2017

be @ homeBe @ home is Bismarck-Mandan’s newest,

premier home magazine. We celebrate how

we live, as well as trends. This quarterly

publication offers readers a look inside both

luxurious, interesting and attainable homes

right here in Bismarck-Mandan as well as

trends nationwide. Included in this publication

are ideas on decorating, design, color, home

furnishings, outdoor living and entertaining.

November- Holiday Issue

Ad & copy deadline: October 27, 2017

Publishes: November 18, 2017

February- Spring Issue

Ad & copy deadline: January 19, 2018

Publishes: February 10, 2018

June- Summer Issue

Ad & copy deadline: May 19, 2018

Publishes: June 10, 2018

August- Fall Issue

Ad & copy deadline: July 27, 2018

Publishes: August 24, 2018

best of the best

Each summer, Tribune readers get to choose the Best of the Best in the Readers’ Choice Awards. And because their vote counts, they look forward to reading the official Readers’ Choice Awards publication to find out who wins in each category.

Ad & copy deadline: July 27, 2018Publishes: August 24, 2018

SPECIAL FEATURES

city & entertainment guide

This publication is the guide to everything about working, playing and enjoying Bismarck-Mandan. It includes 101 Things to Do list, and is racked throughout town and inserted into the city-zoned Bismarck Tribune papers.

Fall IssueAd & copy deadline: October 6, 2017Publishes: October 21, 2017

Spring IssueAd & copy deadline: April 27, 2018Publishes: May 19, 2018

class a state basketball tourney

An expanded sports section that highlights the area’s best State A games and teams.

Ad & copy deadline: February 19, 2018Publishes: March 7, 2018

college guide

Reach your target audience during the college decision-making process. Approximately 5,000 copies are direct mailed to upcoming seniors in North Dakota. We also mail to all high schools in the state.

Fall SemesterAd & copy deadline: September 29, 2017Publishes: October 23, 2017

Spring SemesterAd & copy deadline: January 19, 2018Publishes: February 12, 2018

coupon source

This quarterly coupon guide is the most cost-effective way to get your special offer into thousands of households in our area.

Fall/Holiday issueAd & copy deadline: October 20, 2017Publishes in Tribune: November 5, 2017Publishes in Finder: November 8, 2017

Winter issueAd & copy deadline: January 19, 2018Publishes in Tribune: February 4, 2018Publishes in Finder: February 7, 2018

Spring issueAd & copy deadline: April 27, 2018Publishes in Tribune: May 13, 2018Publishes in Finder: May 16, 2018

Summer issueAd & copy deadline: July 27, 2018Publishes in Tribune: August 5, 2018Publishes in Finder: August 8, 2018

SPECIAL FEATURES (CONT.)

boomers & beyond

The typical “senior” is changing in today’s world. Connect with them in this unique quarterly publication!

November – Fall IssueAd & copy deadline: November 14, 2017Publishes: November 25, 2017

January – Winter IssueAd & copy deadline: January 2, 2018Publishes: January 13, 2018

March – Spring IssueAd & copy deadline: March 7, 2018Publishes: March 17, 2018

June – Summer IssueAd & copy deadline: June 14, 2018Publishes: June 23, 2018

hot properties

Hot Properties is a real estate magazine which is published the last Friday of every month in the Bismarck Tribune and racked throughout Bismarck-Mandan. This popular magazine categories property by type and price order for ease of real estate shopping. It is also available online at: bismarcktribune.com/hotproperties.

Ad & copy deadline: October 17, 2017Publishes: October 27, 2017

Ad & copy deadline: November 7, 2017Publishes: November 25, 2017

Ad & copy deadline: December 12, 2017Publishes: December 22, 2017

Ad & copy deadline: January 16, 2018Publishes: January 26, 2018

Ad & copy deadline: February 13, 2018Publishes: February 23, 2018

Ad & copy deadline: March 13, 2018Publishes: March 23, 2018

Ad & copy deadline: April 17, 2018Publishes: April 27, 2018

Ad & copy deadline: May 15, 2018Publishes: May 25, 2018

Ad & copy deadline: June 12, 2018Publishes: June 22, 2018

Ad & copy deadline: July 17, 2018Publishes: July 27, 2018

Ad & copy deadline: August 14, 2018Publishes: August 24, 2018

Ad & copy deadline: September 18, 2018Publishes: September 28, 2018


graduation

Each year, the Bismarck Tribune’s Graduation publication lists all graduates, valedictorians and salutatorians from more than 65 communities in western and central North Dakota. It also includes graduate listings from local colleges.

Ad & copy deadline: April 24, 2018Publishes: May 6, 2018

football preview

This section provides a detailed look at local and regional high school and college football teams. Previews, profiles, statistics, schedules and rosters will give fans a comprehensive look at the season to come.

Ad & copy deadline: August 10, 2018Publishes: August 21, 2018

dakota adventures

This quarterly coupon guide is the most cost-effective way to get your special offer into thousands of households in our area.

November IssueAd & copy deadline: October 17, 2017Publishes: October 28, 2017

Sport Show IssueAd & copy deadline: January 16, 2018Publishes: February 10, 2018

Spring Fishing IssueAd & copy deadline: April 17, 2018Publishes: April 28, 2018

August IssueAd & copy deadline: August 7, 2018Publishes: August 18, 2018

state track meet

Participants and their families will be spending thousands of dollars in our market, and you can advertise directly to these potential customers in this expanded sport section feature.



Vision 2018

Each year, this section features trends, data and the positive news about the progress in our region. Dubbed the “report card” for Bismarck-Mandan, it takes a look at our current economy, showcasing the changes in different industries just as education, energy, retail and government.

Ad & copy deadline: March 14, 2018Publishes: March 25, 2018

nd traveler

The ND Traveler is distributed throughout North Dakota. It aims to cover the many travel and entertainment opportunities across the state, for visitors and locals alike.

Ad & copy deadline: February 19, 2018Publishes: March 12, 2018

hometown festivals & events

In this popular section of the Bismarck Tribune, we preview upcoming festivals in towns and cities across western North Dakota. Hometown Festivals will be your guide to all the food, fun and festivities you can expect in communities across our state.


Bismarck-Mandan Homebuilders Association PublicationsThe Bismarck Tribune is proud to be the official

printer for the HBA’s Home Show and Parade

of Homes publications. *Tentative dates (which

are based on year prior’s publish date) are

shown below and subject to change based on

event dates.

HBA Home Show

The official 2018 Home Show publication features Home Show map, listing of exhibitors, as well as advertisements featuring stories and contractors. This publication is inserted in the Tribune and handed out at the show.

Ad & copy deadline*: January 26, 2018Publishes*: February 7, 2018

Parade of Homes

The official 2018 Parade of Homes publication features the Parade map along with a photo and description of each home. This publication is inserted in the Tribune Metro routes (Bismarck-Mandan), racked and handed out at the homes.

Spring Parade of Homes

Ad & copy deadline*: March 30, 2018Publishes*: April 18, 2018

Fall Parade of Homes

Ad & copy deadline*: August 24, 2018Publishes*: September 19, 2018


TAB

BROADSHEET

Special Sections- Established RatePrint

PortionOnlinePortion Rate

OnlineImpressions

Included

AddFull Color(Optional)

OnlineCPM

1/8 Page- 3x5 $218 $0 $218 0 $32 $10

1/4 Page- 3x10 or 6x5 $255 $150 $405 15,000 $64 $10

1/2 Page- 6x10, 3x20, 4x15 $600 $150 $750 15,000 $127 $10

Full Page- 6x20 $1,190 $250 $1,440 25,000 $254 $10

Back Page- 6x20 $1,623 $250 $1,873 25,000 Included $10

Special Sections- Established RatePrint

PortionOnlinePortion Rate

OnlineImpressions

Included

AddFull Color(Optional)

OnlineCPM

1/8 Page- (2.25" x 5.05" or 4.55" x 2.45") $171 $0 $171 0 $42 $10

1/4 Page- (4.55" x 5.05", 9.25" x 2.45" or 2.25" x 10.25") $168 $100 $268 10,000 $80 $10

1/2 Page- (9.25” x 5.05” or 4.55" x 10.25") $255 $200 $455 20,000 $155 $10

Full Page- (9.25”x 10.25”) $600 $250 $850 25,000 $255 $10

Back Page- (9.25”x 10.25”) * $945 $450 $1,395 45,000 Included $10

TRIBUNE POLICIES, DEADLINES, SPECS

COMMISSIONSThese rates cover only advertising relating to regular business of an individual advertiser and are not transferable in whole or part to any other advertiser. These rates are not commissionable.

POLICYA. It is agreed that the advertiser and/or advertising

agency or agency accepts full responsibility and liability for advertisements in the Tribune.

B. Position requests will be noted, but cannot be guaranteed. Paid position is available.

C. Composition or artwork by the Tribune is the property of the Tribune and may not be reproduced without written permission. Material or creative ideas supplied by the advertiser remain the property of the advertiser.

D. Advertisers are responsible for checking their ads the first day of publication and immediately notifying The Bismarck Tribune of any errors with copy and/or illustration. The Bismarck Tribune liability is limited to a correction, if requested, or credit for the first day of publication and only for that portion of the ad which may be rendered valueless by such error. Claims for adjustments must be made within 36 hours after publication. The Bismarck Tribune accepts the responsibility for publishing each ad correctly as determined by original copy and if submitted on or before deadline. The Tribune will not accept liability for changes in copy after the ad has been proofed.

E. The Bismarck Tribune reserves the right to alter or adapt the advertising to conform to standards of ethics and good taste and to accept or reject any advertising at any time.

F. Extra labor charges will be made for changes after ads have been set according to original instructions.

G. Payment of unpaid balance plus cash with copy is required for all “Going Out Of Business” ads.

H. Payment in full due the 10th of the month following publication.

I. All political advertisements must be paid in advance.

J. The Bismarck Tribune reserves the right to short rate and adjust contracts for nonfulfillment at the appropriate rate for actual performance.

K. The Bismarck Tribune reserves the right to modify or alter this rate structure by notifying the Advertiser 30 days in advance of the effective date of said modification.

COPY REGULATIONSA. The Tribune reserves the right to reject or revise

any advertisement which it deems objectionable, either in subject matter or phrasing.

B. Any ad having the general appearance of a news item must carry the word “ADVERTISEMENT” at the top of the ad.

Publish Date Ad Deadline

Sunday Wednesday @ 5pm

Monday Thursday @ 5pm

Tuesday Friday @ 5pm

Wednesday Monday @ noon

Thursday Monday @ 5pm

Friday Tuesday @ 5pm

Saturday Wednesday @ 5pm

Sunday E Edition Wednesday @ noon

Column Columnwidth

1 1.64”

2 3.42”

3 5.18”

4 6.96”

5 8.72”

6 10.5”

DEADLINES

CREATIVE

Depth is measured in inches, full page height is 19.75”.

PLACEMENTAs stated in the policies, placement can be requested but will not be guaranteed unless paid.

Placement Charges are as follows:• Reserved Section +5%• Section A +10%• Page +15%• Page 3A/Back Page of Section A +25%• Island/Floating +25%• Weatherline +35%

Preferred Ad Submission Method:• Press-optimized

PDF• 100% (Act. Size.)• Fonts Embedded• All color in CMYK

(process color)• Photo resolution at

least 170 DPI

TRIBUNE- AD SIZES

print media kit - bismarcktribune.combistrib.com/btmedia/images/printmediakit.pdf · high impact...

Documents