sell more. 2018 media planner - rvt.com · 2018. 5. 1. · advertise 10 11 dominant & relevant...
TRANSCRIPT
Sell More. 2018 Media PlannerDealer Edition
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ContentsRV C
RVT.com has assisted in the sale of thousands of RVs — every month — since 2002, making us North America’s leading online RV listings portal and Digital RV Advertising platform.
Over the past year, 8.4 million RV buyers have shoppped for their next RV on RVT.com.
Our goal is simple: Bring RV Buyers and Sellers together.
We accomplish this by providing RV Dealers, Manufacturers and Suppliers with the effective RV Digital Marketing and Advertising products available.
Additionally, we support the RV industry with education, training and professional,
ultimately more RV sales!
Specialized in:
Display adsSearch ads
R E M A R K E T
S E L L MOR E
L I S T
A D V E R T I S E
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Incredibly, our systems show that 32% of dealer leads who give feedback indicate they ...• Were NOT contacted or• Did NOT get the info they requested.
you connect with buyers, gathers helpful information for you, informs your sales team and even automatically sets appointments!
LIST
• Average of
• Fully showcase each unit in inventory• 30 photos per listing included• Video & VR 360 ready• Accepting all inventory data feeds•
month•
making More Sales.
List Your Inventory For Sale on RVT.com CL5 to CL1000
RENT1
Desktop
RVT.com's rental portal connects consumers to your Rental Inventory. Renters contact you directly.
• Do you have a fleet of RVs for rent?•
List your RVs for rent on RVT.com!
This program is in Beta. Please inquire for more info.
Mobile
Tablet
List Your RentalsRV Rentals NEW!
RENT1
Expose your inventory to Millions of RV Shoppers!
RVT.com/list1-800-282-2183
All your listings (and Digital Display Ads) are optimized for searching and viewing on ALL devices.
RVT.com is Fully “Responsive”
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Search Account HelpSearch Sell Rent Reviews Dealers Resources Advertising
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RVT.com distributes over
Pluslot visits. More leads, more sales. List your
inventory on RVT.com today!
6 7LIST +
larger than regular hompage listings, this jumbo SPOTLIGHT
homepage of RVT.com can give you over more listing views!
buyers
YIELD:
Your inventory featured to local buyers. YIELD:
ofunique RV shoppers visit RVT.com’s homepage every month. Want more buyers looking at
your inventory?
Homepage Featured Listings.
buyers .
YIELD:
Your inventory stands out to local buyers. YIELD:
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Buyers visit RVT.com and run millions of searches. Why not
top of relevant Search Results Pages? Search Featured Listings give your
resulting in more clicks!
Search Results Pages to . YIELD:
to buyers in your region. YIELD:
Choose Upgrades - Get More Buyers!
$$
Jeff Lemmon, Marketing Manager,
Inquire about "featuring" your units to optimize exposure to in-market buyers.
RVT.com/upgrades1-800-282-2183
"Great experience!We saw a real bump in leads when we went with RVT’s National Featured Ads!”
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SPF-N
SF-N
SPF-R
SF-R
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$$
HPF-N
HPF-R
8 9ADVERTISE
Each time an RV Consumer visits
Grab the attention of Buyers in your target market with Digital Display Advertising on RVT.com. Engage Buyers with relavant ads — while
Choose your targeting [by Geo, Class of RV,
RVT’s Homepage and Search Results Pages.
Choose your own ad sizes, placements and targeting. Please inquire for custom Digital Display Ad opportunities.
.
The most important page for online RV advertising is the RV Detail Page — your listing! The buyer is captive,
Page ads — on all of your listings. Personalized Dealership
etc. Link buyers to your website or any landing page you choose.
Segment shoppers by
Region or Designated Market Area (DMA).
Target buyers by theClass of RV they're shopping for.
Show your ads to people shopping for YOUR Brands. Can also be used to target your competitors brands!
Advertise Your Dealership to In-Market Buyers
Digital Display Advertising drives consumer buyers to ACT!
For more buyers -
Ask about Digital Display Ads today ...
RVT.com/display1-800-282-2183
Your relevant Digital Display Adswhere on RVT.com
Your Display Adon all your RV Detail Pages (VDPs)300x
250
Alabama's premier dealer of travel trailers fifth wheels, toy haulers & motorhomes.
inventoryinventoryHome of the Sweet Deal!
NEW SIZE!
Orlando’s Newmar DealerHuge Selection/Volume Pricing/
Great Trade Allowances!
866-982-470212705 W. COLONIAL DRIVE • WINTER GARDEN, FL 34787
Where Your Dreams…Are Your Compass!
WE BUY RVS!
DA-DPAK
DA-CUST
DA-VDP
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10 11ADVERTISE
Dominant & Relevant Ads that Appear "Native" to RVT.com
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When RV shoppers land on
see RVs for sale that are relevant to what they
are searching for.
With this enormous Native Super Leaderboard Ad,
your dealership and listings are
introduced , on the top of relevant RVT Search Results.
Appears to be part of regular RVT content, therefore
responsive
Automatically pulls in your inventory which matches the category, or even the brand, that each buyer is searching for.
Brands your dealership – gives ample space for your
dealership.
Native Ads: [ -tiv adz] A highly effective type of advertising that matches the form and function of the site upon which it appears.
seamlessly integrated into the RV shopper’s buying
• • "Pinned" at left as
buyers scroll through Search Results
•• Dominates top of Search
Results• High click through notes
because your units MATCHBuyer Searches
DA-NSLB
DA-NSS
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NEW!
Search Account HelpSearch Sell Rent Reviews Dealers Resources
Match exactly what buyers are searching for.
And, DOMINATE the top of buyer Search Results with your inventory today!
RVT.c om/native 1-800-282-2183
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Included in Display Ad packages or, sold separately. Please inqiure.
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12 13REMARKETYour region’s individual RV shoppers are
(CTRs) are outstanding!
Advertise to Our In-Market, RV Buying Audience ... Even After they Leave RVT.com
Google Display Network Dynamic Marketing
RVT.com's RV shopper audience ... ReMarket them ...... and sell more RVs!
RVT.com/remarketing1-800-282-2183
several of your ads to each buyer. Yes, you want ad clicks, but also — click or no click — imagine the raw selling power of your dealership staying with buyers … while they decide which RV
Chris MapsonRV Digital Advertising Strategist
RVT.com
RVT.com ReMarketing is a highly effective suite of Digital Advertising products that leverages powerful RV shopper tracking technology and
more buyers shopping your listings,
more RV sales.
from your target region searches for, and views RVs for sale on RVT.com.
Your dealership's branded
marketed" to that individual RV Shopper.
from your target region searches for, and views your inventory (or your competitor's units) on RVT.com.
— from your inventory — are
build gorgeous Display Ads which appear on websites all across the Internet, across all devices!
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Your Ads are seen across various
and mobile.
Specialized in:
Display adsSearch ads
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SEL MORE
CS
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Advertise to Visitors of Your Own Website AFTER They Leave Your Site!
Buyer sees your unit on RVT.com.
Then, for 30 days ...
The same buyer sees the same unit (and similar units from your inventory) within their Facebook feed – desktop, mobile & apps.
+ & ListingsMakes your listings "pop" on Search Results Pages (SRPs).
+ Unlimited Photos
Listings with 30+ photos get 60%more leads. Want more RV sales?Ugrade to Unlimited Photos.
+ Live ChatThe same courteous way you greet
every time a buyer opens up one of your
another live buyer.
+ Craigslist Posting Tool
RVs for sale on Craigslist. — You control what gets posted. — Set it and forget it! All listings automatically
posted.
+ Other UpgradesAlso add:• backpage.com• YouTube• eBay• • Call Source
Facebook Dynamic ReMarketing Optimize Your Presence RVT.com ... and Beyond!
Upgrade to Sell More RVs.
+ RV Sales Maximizer SessionsProfessional consultations areavailable at no-cost to allRVT.com advertising customers.Book now:RVT.com/sessionsAn actual buyer? Hits
your Website? Why would you NOT
RVT.com/upgrades1-800-282-21831-800-282-2183
RVT.com/fb1-800-282-2183
Lead Volume by Number of Photos
Photos Photos Photos Photos
60% More Leads
LC
YTB
EBY
ULP
Ask how RVT.com GUARANTEES you with Facebook Dynamic ReMarketing!!
RVT.com/
* All prices monthly in US , & subject to change without notice.
800-282-2183rvt.com/advertise
“Featured” Listings Upgrades - National
Product ID 1 listing 2 listings 5 listingsHPF-N $125 $250 -SF-N $105 $210 $525SPF-N
Product Homepage Featured - National
lanoitaN - derutae hc FraeSSpotlight Featured - National $220 - -
“Featured” Listings Upgrades - Regional
Product ID 1 listing 5 listings 10 listingsHPF-R $245SF-R
- $145- $95 $165
SPF-R $115 $435 -BLD $85BLD-R $105ULP
Product Homepage Featured - Regional
lanoigeR - derutae hc FraeSSpotlight Featured - Regional Bold Search Results Ads Bold Red Search Results Ads Unlimited Photos
- $55- $75
on all Listings - $45
Price List2018 *
RV Classi�eds
Product ID Product No Term 12 Mo TermCL5 5 Listings $85 $77CL10 10 Listings $150 $135CL20 20 Listings $185 $167CL50 50 Listings $225 $203CL100 100 Listings $335 $302CL200 200 Listings $565 $509CL300 300 Listings $655 $590CL500 500 Listings $925 $833CL1000 1000 Listings $1405 $1265
0001> call call
57$ 5dda 5+LC031$ 01dda 01+LC561$ 02dda 02+LC091$ 05dda 05+LC
* All prices in USD, & subject to change without notice.† VDP Views are measured and averaged over a 3-month period.
800-282-2183rvt.com/advertise
Additional Ad Products
Product ID
8000 - $1140/mo 2000 - $285/mo
16000 - $2050/mo 04000 - $570/mo
per/moCRL-U $215 one-time $100 setup. RVT listings Account required.BKP $15 YTB $15 EBY $15
CRL-U or CRL-P requiredCRL-U or CRL-P requiredCRL-U or CRL-P required
CLDF
Product Craigslist Posting Tool - Ultimate add post to Backpage add post to Youtube add post to eBay Outgoing Datafeed $20 per datafeed. $15 ea for 3 or more
Dynamic ReMarketing
Product ID DRM-G
VDP Views/month † (returning buyer views) 8000 - $1140/mo 4000 - $570/mo 2000 - $285/mo
DRM-FB 4000 - $570/mo
DRM-GFB
Product Google Display Network
Google Display Network + Facebook 8000 - $1140/mo
ReMarketing
Product IDRM-G RM-DS
Product Native Super Leaderboard (SLB) Native Super Skyscraper NEW Vehicle Detail Page Ads Dealer Package
Custom
Product General Dealer Website NEW
Price $15 CPM $5 CPM $120/dealership$3.50 CPM
call
Price$4 CPM$5 CPM
Price List2018 *
Digital Display Advertising
Product IDDA-NSLB DA-NSS DA-VDP DA-DPAK
DA-CUST
Specsresponsive - 1260x290 px
xp827x003 xp052x003 ro 882x633
Homepage & Search Results xp09x827,006x003 ,052x003
call
Shawn Friesen, SVP, RVT.com
“More RV sales come as a result of excellent RV Digital Advertising. Better ads, more leads and more sales... that's what we're all about.”
Robust 'Featured' Listings Upgrades:Native Super Leaderboard Ads:
Digital Display Advertising:ReMarketing:
Or Call Us:
United States
Sumas, WA
Canada